2024 Book of Answers
In 2024! Si Tejiu, the pioneer of China's special flavor liquor, has confidence, determination and methods to "go to the next level". Text |Selling Wine Wolf Team |Southerly.
2023 is not friendly, looking back at the Chinese liquor market in the past year, the slogan of "destocking" has been shouted loudly but has never been effective, and "* upside down" has caused many famous liquors to fall into value controversy. In such a difficult period, the real strength, ability and innovation of wine companies have been revealed.
According to industry veterans, at this time, only the truly strong can do itBucking the trend, "a hundred refining into gold". As the pioneer of China's special flavor liquor, it is responsible for leading the special flavor liquor to the whole countryJiangxi Province's liquor faucet four special liquor "achieved" ......
In 2023, Site Liquor will not only "achieve" its performance against the trend, but also "achieve" its development against the trend in the competition of national famous liquors, and further promote the brand from the region to the whole country through the double improvement of quality and brand power, so that the special flavor type will be more deeply rooted in the hearts of the people and the special flavor wine will be more widely known.
Sure 2023!
Si Teh Liquor responds to "stock competition" with growth
The liquor industry is accelerating the pace of survival of the fittest, especially in 2023, the liquor market under the "stock competition" is "bright red" everywhere, on the one hand, the famous liquor continues to sink to compete for market share, on the other hand, the demand under rational consumption is weakening, but the life of large, medium and small liquor companies is becoming more and more difficult, and some miscellaneous liquor, OEM liquor and other non-famous liquor brands are disappearing from offline terminal channels.
It is worth noting that even though the competitive pressure is so great and the industry is so serious, Site Liquor can continue to maintain leapfrog growth, and has made a perfect ......response to the domestic liquor market in a state of "stock competition" with outstanding results
Liao Chang, chairman and general manager of Site Liquor.
"Holding on is victory, and stability is success!" At the 2023 Annual Work Summary and Commendation Conference of Site Liquor, Chairman of Site Liquor, General Manager Liao Chang highly affirmed the 2023The results of his work, he tabledIt shows that all the cadres and workers of Site have withstood the pressure, seized the structural opportunities in the wave of change against the industrial cycle and the consumption trend, and achieved hard-won results.
According to Liao Chang, in 2023, Site Liquor has made remarkable achievements in the "four aspects" of marketing, management, technology, and production, and has proved to the market that the charm of Site Liquor has once again been proved to the market with a pragmatic and realistic attitude, the concept of excellence, the fighting spirit of striving for progress, and the spirit of hard work.
The market layout is further optimized, and the product structure is further improved! The marketing work of Si Teh Liquor has been moving forward steadily.
The combing and strategic optimization of the products of Site Oriental Yun continued to advance, completed the differentiation of products inside and outside the province, and introduced first-class marketing methods, so as to maintain stable growth of core products such as Site 15 years and Site Oriental Rhyme as a whole. At the same time, the flat investment promotion of towns and towns in the province has achieved initial results, and more than 180 new dealers have been added throughout the year.
Continue to optimize the organizational structure, and the potential of cadres and employees is stimulated! The internal management level of Site Liquor has reached a new level.
In the face of complex market competition, Site Liquor took the initiative to seek changes to meet challenges, actively promoted the optimization and adjustment of the organizational structure, effectively stimulated the enthusiasm and combat effectiveness of cadres and employees, and steadily improved management efficiency. In 2023, Site Liquor won the 7th Yichun People's ** Quality Award, and the company's quality management level has reached a higher level.
Won many science and technology awards, and the talent team has been expanded! Site Liquor escorts high quality with innovative technology.
A number of scientific research projects of the technical department of Si Tejiu have won the industry and provincial science and technology progress awards, and the structure of the skilled talent team has been further optimized.
At the same time, Site Liquor has taken the lead in organizing or participating in the revision of a number of national standards, enabling the standardization development of the wine industry and strengthening its voice in industry standards.
Safe production, green production! Site Liquor actively responds to the call of the country and contributes to sustainable development!
First, strictly implement the safety production management system and standards, and there are no major and major safety accidents throughout the year;
Second, the environmental protection facilities run smoothly throughout the year, and the sewage and waste gas in the plant area are discharged up to the standard. Site Liquor insists on green development and healthy development, and takes the initiative to contribute to local sustainable development through energy conservation and emission reduction.
Marketing is the method, management is the ability, technology is the potential, and green is the ...... of the futureIn the opinion of industry experts, Site Liquor can stand out in the "stock competition" in 2023, thanks to the joint efforts of the above "four aspects", which not only won a reputation for quality and brand, but also created a "golden signboard" for the enterprise with its practical actions of conscientiously fulfilling social responsibilities. At the same time, it also builds an unbreakable "moat" for the product.
2024 of Four Special Wines
"Integrity, innovation, pragmatic competition".
Luo Gongcheng, deputy secretary of the Zhangshu Municipal Party Committee and mayor.
As a witness to the gradual development of Site Liquor from a county-level brand and local product to the whole country, Luo Gongcheng, deputy secretary of the Zhangshu Municipal Party Committee and mayor, pointed out at the meeting that Site Liquor has been sold from one.
Second, 300 million yuan of local liquor enterprises, and gradually developed into the province's liquor industry leader, the national well-known liquor enterprises, this is the result of the efforts of the four special people to open up, hard work and enterprising.
In 2023, Site Liquor will pioneer and innovate and forge ahead under the general trend, overcome difficulties and strive to move forward in the face of challenges, and write a new chapter in the development of the liquor industry.
In 2024, Luo Gongcheng is full of expectations for Site Liquor, and he hopes that Site Liquor can make new contributions to the development of quality and brand. At the beginning of the year, Site Liquor won the title of China's time-honored brand, which can be said to live up to expectations.
In this regard, Liao Zhongliang, deputy general manager of Site Liquor Company, said that being able to be awarded the title of China Time-honored Brand is an affirmation of Site Liquor's persistence in inheritance and innovative development.
In the "next" year of 2024, in addition to insisting on creating a city and innovating and developing as always, Site Liquor will also add "integrity, innovation and pragmatic competition".
According to Liao Chang's plan, in terms of the ideology of the four special wines, it is necessary to be upright, innovative, unify thinking, and maintain development determination; In terms of marketing, it is necessary to be pragmatic and earnest, deeply cultivate the market, and release marketing potential; In terms of enterprise management, it is necessary to compete and surpass, create the first and strive for excellence, and consolidate the construction of the team.
As we all know, three years after the pandemic, under the trend of various economic downturns and consumption downgrades, the liquor industry has entered a period of slow growth.
After 2023, Si Tejiu has proven its strength to go through the market adjustment period, and by 2024, Si Tejiu will continue to accelerate with more adequate preparations.
The market potential of the four special fragrance types is huge!
Under the background of a new round of consumption structure upgrading, consumers' demand for liquor flavor has gradually shifted to "inclusiveness", and special flavor type, as a banner with distinctive characteristics of the entire liquor industry, is becoming a category that more and more consumers actively understand and pay attention to.
The high quality of the four special fragrance types is obvious to all!
Unique"12353"The process code, the profound historical and cultural heritage, these are the quality of the special fragrance type. In addition, Site Liquor has been keeping up with the pace of development of the liquor industry and continuing to promote the construction of the standardization system of special flavor liquor to a new stage.
With the theme of "integrity, innovation, pragmatic competition", Si Tejiu is destined to go more stable and faster in 2024, which is not only the market affirmation of Si Tejiu's decades of ingenuity and perseverance, but also the hearts of Si Tejiu won by a series of pragmatic and realistic measures, it is important to tell a story, but to tell a good story must "start from the truth", Si Tejiu is such a "real wine", the culture is true, the history is true, the quality is true, the brand is true, such a wine, will naturally be the first choice of more consumers.