Cars
v.The potential and prospect of Deep Blue G318.
The Deep Blue G318, as a representative of the hardcore off-road segment, could have been considered a niche choice. However, when the range extender technology was combined with the Deep Blue brand, the car ushered in new possibilities. From the perspective of product strength and design, the Deep Blue G318 is positioned as a mid-size SUV with a body length of nearly 5 meters and a wheelbase of 2880mm. Although it does not focus too much on the performance of size and space, this ensures ride comfort. The design retains the square box shape, while emphasizing the sense of futurism and technology, showing a strong cyberpunk style, making it highly recognizable in the market.
One of the highlights of the Deep Blue G318 is that its four-wheel drive model is equipped with a dual-motor four-wheel drive system and is equipped with the ability to turn around on the spot. By intermittently locking the rear wheels, the car can make a U-turn on the spot, reducing the turning radius and improving handling. This makes the dark blue G318 perform better when dealing with complex terrain and special car scenarios. In order to meet the personalized needs of consumers, Deep Blue also provides a variety of original extensions, such as luggage racks, electric pedals and spare tires, etc., to provide more choices for car owners and create unique personalized models.
On a technical level, the Deep Blue G318 is backed by Changan, which provides it with rich experience in manufacturing off-road models. Although its positioning is relatively niche, with the introduction of range extender technology, it has successfully solved the limitations of cruising range and travel radius. This means that Deep Blue G318 is expected to break through the limitations of the market in a small range and become a popular model in a larger range. Especially considering that the dark blue brand has frequently launched popular products before, each of which is in the best and functional rolls over the competing products of the same industry, for the dark blue G318, if it can attack with greater sincerity, surpass competitors such as Leopard 5 and tank 400, and break the barrier of ** and functional cognition, the possibility of it becoming the next hit cannot be ignored. In today's market segment, the short-distance traveler with the advantage of low threshold has achieved monthly sales of more than 10,000, so the dark blue G318 is expected to become the new favorite in the off-road field driven by the extended range technology.
vi.Expectations and challenges of the ideal L6.
As a new masterpiece of the Ideal brand, the Ideal L6 has not yet been launched, but it is highly anticipated. The Ideal brand provides a solid endorsement for L6 with its strong reputation in the field of new energy. This car is positioned as a small 5-seater model, and its overall shape and interior design are close to L7 from the current spy photos and declaration information, with a slightly smaller size and a wheelbase of 2920mm. However, it is still able to maintain the quality and comfort of the car that the ideal brand has always had.
There are two key prerequisites to consider when it comes to the price of an ideal L6. First of all, the annual sales target of 800,000 set by the ideal brand, even if the L7 L8 L9 can maintain its momentum this year, it will only be about 400,000 units, so the new car needs to share the heavy responsibility of sales. The second premise is that Tesla will cut prices again at the beginning of the year and start a first-class war, and the ideal brand will also passively participate in this competition. At present, the models on sale have launched a reduction of about 40,000 yuan, and the price of Tesla Model 3 has dropped to about 270,000 yuan, which is quite close to the expected positioning of L6. This means that in a highly competitive market environment, the pricing of the ideal L6 will be a key factor in determining its market performance.
For the expected pricing of the ideal L6, the initial market speculation was within 300,000 yuan. This is already a breakthrough, creating a low-threshold product for the ideal brand. However, combined with the current market situation and competitive pressure, the ideal L6 may have more room to explore. Considering that most of the declared models are lithium iron phosphate battery versions, and ternary lithium battery versions may be launched in the future, the debut of the lithium iron phosphate version is more to reduce **. This means that the price of the ideal L6 is expected to drop further, and may even drop to 250,000 yuan. If the ideal L6 can challenge Tesla with such a low ** and have a competition with it, then it has the opportunity to make a splash in the market and attract more consumers' attention and desire to buy.
vii.Tesla's modely market dominance.
Tesla Modely has maintained its leading position in the SUV market. Tesla's brand influence, the number of vehicles and the stability and reliability of the three electric vehicles make consumers often focus on Tesla when choosing electric vehicles. Tesla not only dominates the new energy field, but also has a pivotal position in the entire SUV market. Its product strength is balanced, the reputation is good, and the emergence of the historical low point provides it with more competitiveness.
Tesla's lethality to competing products is not only limited to the field of new energy, but has gradually spread to the entire SUV market. Especially at the beginning of 2023, Tesla will cut prices again, and modely's ** has dropped to more than 250,000 yuan, which has become a good opportunity to start. From the point of view of the price reduction strategy, Tesla has formed a norm, and in 2024, this trend is expected to continue. Although in the process of price reduction, it may lead to a decrease in internal bicycle profits and a slowdown in the growth rate of external demand, Tesla, with its strong confidence and capital, can still play a series of first-class battles in the market. For models such as Tesla modely, which has a balanced reputation and product power, price reduction is not only the most affordable measure, but also the strategy that best meets the taste of consumers.
Tesla's brand influence, vehicle ownership and value retention rate, as well as the stability and reliability of the three electrics, have all won positive points for Tesla in the market. Many consumers will almost always look to Tesla when buying an electric car, if budget is not a limitation. Tesla's sales data shows that even in the process of price reduction, Modely can still maintain monthly sales of about 9,000 units, firmly sitting in the top spot of the SUV list. Based on the current trend, Tesla Modely is expected to maintain sales of more than 40,000 units in January and consolidate its market dominance.
viii.Future trends and outlook.
Considering the characteristics and potential of the three models of Deep Blue G318, Ideal L6 and Tesla Modely, we can see that the auto market will be full of competition and change in 2024. Deep Blue G318 is expected to make greater breakthroughs in the off-road field through range extender technology and the influence of the Deep Blue brand. With the endorsement of the Ideal brand and a possible low-price strategy, the Ideal L6 is expected to challenge Tesla's dominance in the electric vehicle market. Tesla, as the market hegemon, maintains its leading position through frequent price reduction strategies. In the future, the first war may become the norm, and the competition for market share will be more intense.
However, all three models face their own challenges. The niche positioning of the Deep Blue G318 may limit the possibility of it becoming a hit in a large range. The ideal L6 needs to find a balance in the fierce competition, both to attract consumers and to maintain enough profit margins. Tesla Modely needs to maintain the stability of its product quality and consumer perception in the process of continuous price reduction, so as to prevent internal and external pressures from adversely affecting it.
Overall, the automotive market will usher in more challenges and opportunities in 2024. The application of new technologies, the intensification of brand competition and the frequent emergence of first-class wars will all affect consumers' car purchase decisions. For Deep Blue G318, Ideal L6 and Tesla Modely, their performance in the future market will become part of the development trend of the industry, and will also lead consumers' new perception of cars. In the future, we have reason to expect more innovations and breakthroughs to inject more vitality into the automotive industry.