Huawei has ranked first in China for two consecutive weeks, what changes will the mobile phone market usher in?
Since 2019, Huawei has been sanctioned by Western countries, further reducing its share of the mobile phone market. However, three years later, Huawei has broken through the technical blockade, and the mobile phone business has gradually fully recovered, gradually regaining the market share it lost at the beginning.
Today, Huawei mobile phones have returned to the peak of the domestic market and once again become one of the market leaders in the mobile phone industry.
According to the weekly sales tracking report of China's smartphone models released by Counterpoint, Huawei won the first place in mobile phone sales in the Chinese market in the first two weeks of 2024. Counterpoint analyst Ivan Lam believes that this is the first time since 2019 that Huawei has taken the top spot, leading the high-end market of more than 600 yuan.
Huawei not only returned to the top of the list, but also held the top spot for two consecutive weeks. How will this change the mobile phone market?
First of all, it is clear that Huawei's re-emergence will undoubtedly have a significant impact on the domestic mobile phone market.
With its strong R&D strength, brand influence and market position, Huawei has long occupied a leading position in the domestic mobile phone market. Huawei's mobile phones, which have been suppressed for more than three years, are now officially restored, which will further intensify market competition and prompt other mobile phone manufacturers to continuously improve product quality and performance to meet consumer demand.
For other handset makers, the top priority is how to deal with Huawei's competitive pressure.
With the return of superior competitors, other vendors need to be prepared in two ways. First, other handset manufacturers can invest more in innovation and product development to improve the competitiveness of their products. Second, other phone manufacturers can adjust their marketing strategies to increase brand awareness and influence.
Huawei's comeback will not only affect other phone manufacturers, but will have a lasting impact on the entire mobile phone market.
Obviously, Huawei's return will further change the competitive environment in the Chinese mobile phone market. In recent years, the domestic mobile phone market has been fiercely competitive, and major manufacturers are trying to expand their market share. Huawei's return will further intensify this competition.
In addition, Huawei's comeback will accelerate the pace of innovation across the mobile phone industry. As a company with strong technical capabilities, Huawei has a number of key technologies in the mobile phone field, such as Kirin chips, 5G, and artificial intelligence algorithms and systems. Huawei's return will further promote the promotion and application of these technologies and promote the innovation and development of the entire industry.
Importantly, Huawei's return will drive the development of the entire domestic chain.
The development of the semiconductor industry is a case in point. In order to solve the problem of chip foundry, Huawei has to fully participate in the semiconductor industry, which has promoted the restructuring and development of the semiconductor industry chain. For another example, Huawei has increased the proportion of domestic first-class chains and promoted the development of many industrial chains.
Among them, Chinese OLED panel manufacturers led by BOE and Visionox performed outstandingly. Thanks to Huawei's efforts, many domestic manufacturers have gradually adopted domestic OLED products. As a result, shipments of domestically produced OLED panels are expected to maintain rapid growth, with the shipment share exceeding 40% by 2023 and surpassing South Korea for the first time in 2024.
Of course, Huawei's return has also brought uncertainty to the market.
The complete suspension of U.S. supplies to Huawei has had a big impact on Huawei's development, and although Huawei is currently gradually recovering its share of the Chinese market, it remains to be seen whether it will face sanctions again in the future. With the rapid development of new technologies such as 5G and the Internet of Things, the competitive structure of the mobile market will also change.
Therefore, Huawei needs to continuously expand its R&D and innovation capabilities to meet market changes and challenges.
In general, Huawei's return to the top of the domestic market represents Huawei's official comeback. In other words, it will shake up the domestic market, encourage other mobile phone manufacturers to continuously improve product quality and performance, and promote innovation and development in the entire industry.
In the future, Huawei's performance in the domestic market will be the focus of the industry's attention. We look forward to Huawei's further innovation and progress to provide consumers with better products and services."