Lei JunIn the CCTV financial program, he responded to the question about ".XiaomiIt's too late to build a car". Although, he saidXiaomiOn the marchCarsThe field is relatively late, but late has the benefits of being late and thinksXiaomiAble to rely on the late-mover advantage in the fierce competitionCarsThe industry wins. He also notedSmart electric vehiclesAs in the software industry, winners take all, and only by making it into the top five in global salesXiaomiin order to survive in the market. However, in the comments below related reports, many people said what ifXiaomi Su7If the price is more than 200,000, you will not buy it. Such a sound may makeLei JunFeel aggrieved becauseXiaomiIt's not just about price-performance ratio.
Lei Jun's response highlights his response toXiaomiMarchCarsConfidence and confidence in the industry. He thinksXiaomiAs a small volume to large business, in the face of fierce competitionCarsThere will be an advantage in the market. He believedSmart electric vehicleswill become the mainstream of the future, whileXiaomiAs a successful business in the software space, it has the ability to promoteSmart electric vehiclesand stand out in the market competition. Lei JunIt is also mentioned,XiaomiMobile phonesIt has also achieved great success in the mid-to-high-end market, especiallyXiaomiDigital flagshipThe share of the series in the overall market cannot be ignored. He thinksXiaomiCarsWith a huge user base and brand influence, for loveXiaomiproducts for consumersXiaomiCarsThe logo is a plus point that can attract more consumers to choose to buy.
XiaomiFrom a start-up founded in 2010, it quickly became smart by providing cost-effective productsMobile phonesThe market is emerging. Launched in 2011Xiaomi1. It has caused a market sensation with ultra-high cost performance, even with a value of 3000-4000 yuanMobile phonesComparable. After three years of hard work,XiaomiIn 2014 it succeeded in becoming domesticMobile phonesNo. 1 in sales and on traditionMobile phonesManufacturers have a major impact. A similar situation is inTVThe field has also appeared,XiaomiMarchColor TVAfter the market, through Internet thinking and ultra-low price strategy, the tradition has been greatly struckColor TVManufacturer's profits. This makes traditionalColor TVManufacturers have had to make huge changes and launch the most inexpensive InternetTVProducts.
Xiaomisuccess is indispensableLei Junstrategic vision and innovative thinking. Lei JunAware of the disruptive role of the Internet and smart technology in traditional industries, the company decided to expand its business into new areas. He's inXiaomiMobile phoneswithTVIt has injected Internet genes and quickly occupied the market through a low-price strategy. XiaomiThe success is not only because of the cost performance, but also because of their deep understanding of user needs and the ability to continuously innovate. Lei JunThe cross-border attempt has inspired other companies and taught them how to respond to market changes and competitive challenges with a new way of thinking.
Nowadays, many people think that young people are interested in domestic productionCarsis becoming more receptive and more focusedCarsvalue rather than just sentimental value. This trend is rightXiaomiCarsVery advantageous becauseXiaomiIt has a huge in-depth user base and a strong brand influence. According to statistics, there are currently nearly 10 million families with more than 5 piecesXiaomiEcological products,XiaomiMobile phonesIn December last year, the sales volume ranked first in the country, high-endMobile phonesThe market share is also increasing. For these lovesXiaomiusersXiaomiCarsThe logo is a plus and can increase the user's goodwill and identity. So, for now, I'm rightXiaomiCarssales are not worried.
XiaomiCarsAsXiaomiPart of the ecological chain will be fully leveragedXiaomiExperience and advantages in the field of smart technology and Internet. XiaomiWith abundant technology and R&D strength, we can be able toCarsGive full play to their own advantages in the integration of manufacturing and intelligent technology. In addition,XiaomiCarsThe user base is already quite large and has a clear brand identity, which for:XiaomiCarsThe promotion and sales of the company have provided strong support. With consumers rightCarsThe demand is gradually becoming rational and cost-effectiveXiaomiCarsThere is an opportunity to offer high cost performance by offeringSmart electric vehiclesto gain market share. When the first carXiaomiCarsAfter successfully playing popularity and word of mouth, the second carXiaomiCarsIt is possible to further introduce more attractive products and further consolidate themXiaomiCarsmarket position.
In general,Lei JunRightXiaomiThe attitude of building a car is optimistic and confident. He thinksXiaomiAs an enterprise with a large user base and brand influence, it is enteringCarsThe field still has a lot of potential and advantages. Through in-depth user support and brand recognition,XiaomiCarsAbility to succeed in a competitive market. In addition,XiaomiAs an enterprise with strong strength in the field of Internet and intelligent technology, it has rich technology and R&D resourcesCarsGive full play to their own advantages in the integration of manufacturing and intelligent technology. For consumers,XiaomiCarsThe advent of will provide more options and radically change their viewsCarsdemand and purchasing decisions. AlthoughXiaomiThe car was built relatively late, but it is possible that they will take advantage of the late-mover advantage inCarsCatch up in the industry and become the leader of the industry. This will also inspire other businesses to pairCarsThe industry crosses its borders to adapt to changes in the market and consumer needs.