As the direction of electrification becomes clearer, the electrification timetable set by those international giants a long time ago has also ushered in the moment to be fulfilled. But there will always be car companies that have not achieved their goals, such as Mercedes-Benz.
Not long ago, at the 2023 performance communication meeting, Mercedes-Benz said that it will not be able to achieve the previous target of achieving half of the total sales of plug-in hybrid and pure electric models in 2025, and now this goal has been postponed to 2030. As early as July 2021, Mercedes-Benz announced that it would achieve half of its total sales of new energy vehicles, including PHEV models and pure electric models, by 2025.
Do you remember the "Vision 2039" released by Mercedes-Benz before? In that Mercedes-Benz plan for the future, Mercedes-Benz's ambitions for electrification are clearly outlined. It said that by the end of the decade, Mercedes-Benz aims to achieve all-electric product lines as market conditions allow. At the time, this was seen as Mercedes-Benz's strong commitment to electrification.
It is in Vision 2039 that Mercedes-Benz says it will achieve the goal of "up to 50% hybrid and electric vehicles" by the end of the decade.
However, at Mercedes-Benz's recent 2023 results communication conference, Mercedes-Benz CEO Ola Kallenius admitted that conventionally powered vehicles are still the backbone of the company's cash flow. At the same time, he also said that the cost parity between traditional fuel vehicles and new energy vehicles will take many years, that is, the manufacturing cost of new energy vehicles will not be as low as that of fuel vehicles in ten years.
It is understood that in 2023, a total of 401943 new energy vehicles of the Mercedes-Benz brand, including PHEV and pure electric models, will be delivered, an increase of 20 over the previous year5%, of which PHEV models fell by 125%, down to 161275; Sales of pure electric models increased by 205%, up to 240668 units. These two types of new energy vehicles account for 19 percent of Mercedes-Benz models7%, up from 163%。This year, 2024, Mercedes-Benz has set this sales target at 19%-21%. Of course, the Chinese market will be the top priority.
At the same time, Mercedes-Benz will launch no less than 4 pure electric models around the world, including CLA, GLB and other models, in terms of range, the pure electric range under WLTP working conditions will reach 750 kilometers, and support 300 kilowatts of charging. In addition, Mercedes-Benz said that its products will support bidirectional charging.
So next, we can look forward to Mercedes-Benz's new pure electric products. So are you interested in Mercedes-Benz's electrification products? Feel free to discuss in the comments.
List of high-quality authors