Trek a new journey and make contributions to a new era. On February 22, the 2024 Junfeng Staff Conference with the theme of "Trek" was successfully held in Guizhou Renhuai Famous Liquor Industrial Park.
The 2024 Junfeng All Staff Meeting was successfully held.
The conference will be held on the Guizhou platform of Junfeng as the main venue, and the employees of the Beijing platform, Guangzhou platform, Jinan platform, Shanghai platform and Zhengzhou platform will participate in the agenda through online real-time. It was a rallying rally, a triumphant rally, an inspiring rally. All the staff of Junfeng will sum up experience, unify thoughts, gather strength, and talk about a new journey!
Summary 2023: "20 high-quality positive growth" achieved.
Indomitable. Looking back on 2023, Junfeng adheres to the development concept of "high quality + strong brand" as the background, adheres to the formula based on "high truth + high morality", deeply cultivates quality, builds culture, and optimizes services.
Wang Wei, the founder of Junfeng, delivered a keynote speech at the conference.
Wang Wei, the founder of Junfeng, summarized the "20 high-quality positive growth" achieved by Junfeng in 2023 as: 1. Positive revenue growth;2. Positive profit growth;3. Positive growth in tax revenue;4. The number of terminals is growing;5. Positive growth in land area and infrastructure;6. Positive growth in production capacity;7. The number of employees is growing;8. The total number of talents is growing;9. The total amount of wages, bonuses and benefits is growing;10. International reputation and honor are growing;11. Positive growth in fan love and channel loyalty;12. Positive growth of brand power;13. Positive growth in quality and quality control level;14. Positive growth in productivity level;15. The number of people, ability and morale of the team are growing16. The level of ** chain is growing positively;17. The contribution to the production area, the park and the people of Renhuai is growing;18. Positive growth of strategic ability and determination;19. The value of the country is growing;20. Corporate culture is growing.
Yang Fan, CEO of Junfeng, made a speech on "2023 Work Summary".
Yang Fan, CEO of Junfeng, concluded that the year 2023 of Junfeng is "the coexistence of difficulties and honors, and the coexistence of surprises and touches". Especially in today's world that has experienced the impact of the epidemic and the increasing downward pressure on the international and domestic economies, Junfeng has resolutely bucked the trend and never stopped building the winery; Product series, comprehensive upgrade; Market development, full blooming; Brand building, Jinglong goes to sea, and becomes the only positive growth enterprise of Renhuai private liquor enterprises in 2023. The "China Soy Sauce Liquor World Tour" led by Junfeng has created a new paradigm of Chinese liquor going overseas by practicing the Chinese dream of liquor, and has won many authoritative awards awarded by the party, central media, industry associations, etc., demonstrating the strength of the brand value output model of China's liquor industry. All these achievements and honors come from the pattern and mind of the leadership of Junfeng, and they are inseparable from the efforts of the Junfeng team.
Why can Junfeng succeed? Wang Wei summarized the secret of Junfeng's success as "seven capabilities", namely: 1. Fan economy, community strategy, and channel creation ability; 2. The high-quality strategy of keeping products as life, taking root in industry, and inheriting classics; 3. A series of complete and high-quality first-class chains such as brewing, manufacturing, design, production, packaging, storage and transportation, sales, investment, terminals, exhibitions, consumer interaction, and consumer relations; 4. Leading the consumption chain and covering the whole process of consumption; 5. Loyal channels; 6. The mind-set pattern and social responsibility of the leadership of the company; 7. Junfeng resonates with the country at the same frequency, and has the ability to understand and explain the future.
Organizational style: "six platforms + channel display" display.
The organization has a strong vitality.
It is the culture that makes the organization full of energy, and the organization without culture has no vitality. Everyone loves Junfeng, which is derived from the culture of Junfeng, and the culture of Junfeng is honest, positive, extreme and reliable.
Junfeng office platform display.
The conference introduced the environment, functions and team of the six major office platforms of Junfeng Guangzhou, Zhengzhou, Jinan, Beijing, Shanghai and Guizhou in turn, with a clean and exquisite office environment, an atmosphere full of cultural style, diversified details and a vibrant face ......Let people feel the elements of humanity, enthusiasm, responsibility, creativity and so on, and the details exude the enterprise spirit and humanistic care of Junfeng, which vividly shows the strong organizational system and organizational vitality of Junfeng.
According to the resource advantages of different regions, Junfeng has set up a headquarters operation platform, continuously optimized the existing system, continuously extended the boundaries while improving internal efficiency, creating the most advanced productivity, responding to the rapidly changing market in a more mobile state, deeply shaping the future, serving the family better and more efficiently, and striving to promote Chinese soy sauce wine.
Zhou Zhuozhuo, vice president of Junfeng, gave a speech on "2023 Production End Work Summary".
In line with the original intention of brewing high-quality Renhuai soy sauce liquor, Junfeng has not only always adhered to the development concept of "keeping the product as life" and brewing high-quality liquor at the production end, but also continuously strengthened scientific research and cultivation, established its own scientific research system, and deeply engaged in the detection and analysis of flavor components of soy sauce liquor, microbial system research, digital standardization, solid-state fermentation engineering technology, food safety and wine design and other fields of research. Actively participate in major scientific research projects in the industry to help the development of the industry.
In the impetuous era, not blinded by interests, not making quick money, and withstanding the grinding of time can make good wine.
Junfeng channel platform display.
The online display of the four channel operation centers in Henan, Guangdong, Shandong and Inner Mongolia fully demonstrates the determination, love and indomitable spirit of the country's business operators.
Junfeng 2023 Outstanding Employee Award Ceremony.
There is such a group of people in Junfeng, who create value in different positions, turn the ordinary into wonderful, write moving poems for the guests with talent and sincerity, and stand out by strength. The conference held an award ceremony for outstanding employees, and a number of outstanding employees from different departments and positions shared sincerely and wonderfully.
Every outstanding person is eager to be discovered, every elite is looking forward to standing in the spotlight, and excellent people and teams deserve praise and awards. The soul of the guest is "honest and reliable" and "the flash of human nature", reliable is the strongest core competitiveness, and the interpretation of reliable is worthy of trust and trust.
Roundtable Interview: "China Soy Wine World Tour" highlights soy sauce wine.
Sincerity. In 2023, Junfeng will create the "China Sauce Wine World Tour", leading the team to cross the mountains and seas, and visit major wineries and estates, industry associations and organizations, and Chinese chambers of commerce in Europe and Southeast Asia. Conduct in-depth exchanges with winemakers and winemaking experts from various countries to compare the differences and commonalities of the brewing process. The first and second International Liquor Festival was successfully held in Paris, France, to explore the cooperation and development of Chinese and foreign liquor industries with overseas spirits peers, and to open up a new path for the global development of Chinese soy sauce liquor.
China Sauce & Wine World Tour - Brand Culture Center Team Roundtable Interview.
In the roundtable interview, the team of the World of Sauce and Wine shared the "sweet and sour" along the way. On the way to the world, the team overcame the difficulties of tight time and many materials, brought the most representative new Chinese soy sauce wine products to the first-class wineries in Europe to taste with the brewing masters, helped foreign friends understand Chinese liquor culture and Guizhou soy sauce wine technology, won praise among international peers, and further attracted a large number of international friends and overseas Chinese who care about China's development and Chinese enterprises going overseas.
At the same time, during the launch of the "China Sauce Wine World Tour", the brand culture team of Junfeng continued to produce excellent content from the perspectives of content, operation and products, and achieved a refreshing communication effect from both external and internal publicity perspectives, and realized the simultaneous voice and frequency resonance at home and abroad from an international perspective, which attracted a large number of consumers and fans who paid attention to the development of the Chinese and foreign liquor industry. In this process, the work style and finished works of the Junfeng team all reflect the efficiency, accuracy, professionalism and timeliness of the communication work, the simultaneous development of high quality and high efficiency, and the combination of high information concentration and high vision position.
The "China Soy Sauce Liquor World Tour" led by Junfeng has created a new paradigm of Chinese liquor going overseas by virtue of its high cultural consciousness and cultural self-confidence in the innovation of "new consumption of Chinese liquor" and the promotion of "Chinese liquor going overseas", and has been awarded the "2023 Consumption Fashion Leading Case" award by People's Daily Online, the "10-year Cultural Innovation Communication Award of Guizhou Liquor Culture" by the Guizhou Liquor Culture Research Association, and the "2023 Annual Event Marketing Golden Case" and "2023 Overseas Brand" awards at the 30th China International Advertising FestivalIt has become a brand benchmark for China's liquor industry to go overseas.
Let the world fall in love with Chinese soy sauce wine, and let the world enjoy Chinese quality. Trekking all the way, all the way firm, all the way to flowers, this is the mission of Junfeng people, and it is also the sincere heart of Junfeng people to Chinese soy sauce wine.
Facing 2024: "Be excellent, detailed, deep, and long" to promote.
Leapfrog development.
2024, how to think, how to see, how to do?
Wang Wei proposed that the overall goal of the development of Junfeng in 2024 is to develop the brand by leaps and bounds, the market to grow healthily, the winery to run smoothly, the ability of employees to adapt to the times, the formation of echelons of talents, and the culture to drive productivity.
Wang Wei, the founder of Junfeng, made a concluding speech at the conference.
How? First of all, brand first; secondly, the optimization of business models and business models; the third is health-oriented and adheres to high-quality development; Fourth, we must have an overall view, industrial thinking and long-term thinking; The fifth is to strengthen the construction of talent and cadre teams, requiring "pragmatic and realistic, not impetuous, and taking responsibility for the first article"; The sixth is to be sincere, full of self-confidence, waiting for opportunities, and determined for the future.
Wang Wei emphasized that cognitive ability is the basic skill of every employee of Junfeng, and the employees of Junfeng must have the consciousness of thinking about looking up at the stars and the sense of worry of walking on thin ice, so he put forward "hard requirements" for the work ability of Junfeng employees in 2024, that is, to strengthen the cognition of the enterprise and brand, and deeply understand the "seven abilities" of Junfeng's success.
Obeying what is done is the lowest level, every employee must deeply understand the differences of Junfeng, and then draw inferences from one another, integrate them, bravely innovate, and then play at a super level, so that our organization becomes a truly powerful organization. Wang Wei emphasized.
Xuan Lina, chairman of Junfeng, made a concluding speech at the conference.
Xuan Lina, chairman of Junfeng, said that while we have achieved brilliant results, we must return to rationality, return to sobriety, and put an end to self-satisfaction. Not only do we have a clear strategy, but we also have to build a strong organization, where every employee improves themselves, learns from the best, and creates value for the organization and the team.
She Xiaobing, vice chairman of Junfeng, made a concluding speech at the conference.
She Xiaobing, vice chairman of Junfeng, emphasized that innovation is the driving force for development, and the employees of Junfeng must have a sense of innovation in their work, and put the pattern and vision on the entire liquor industry. Where is our battlefield in the future? Every employee must maintain a sense of competition and a sense of worry. At the same time, he admonished everyone that "if you can't live, you can't work", and urged everyone to live healthily and work effectively.
2024 Military Order Signing Ceremony.
The military order is like a mountain, and a promise is a thousand gold. In the final part of the conference, the signing ceremony of the 2024 military order was held, and the team leaders of Junfeng solemnly signed their names on the military order. Quality is the lifeblood of survival, the market is a battlefield without gunsmoke, and marketing is a war without a blade. The war in 2024 has been ignited, and all teams of Junfeng will work together, unite sincerely, and go all out to complete the promised tasks despite difficulties.
Group photo of the 2024 Junfeng All Staff Conference of Guizhou Platform Offline Main Venue.
Ten years of drinking, from bigger and stronger, to be excellent, detailed, deep and long. Ten years, good results, real excellence; Ten years, the road of drunkenness, broad and flat; Ten years, the ambition of the guest, firm and clear.
In 2024, the next decade officially begins. Although the road is far, the line is coming; It's hard, but it's done. In 2024, all employees of Junfeng will work together, do difficult and correct things, and trek on a new journey together!