How did Changsheng Life actively respond to the call? In order to further strengthen the publicity and education of financial anti-fraud, publicize and popularize the laws, regulations and regulatory requirements for preventing financial fraud, the China Banking and Insurance Regulatory Commission has guided the China Banking and Insurance News to carry out the activity of "anti-fraud, promoting compliance and preventing financial fraud". Changsheng Life responded positively and regarded this event as an important measure to cultivate a compliance management culture, improve anti-fraud capabilities, and prevent case risks.
Enhance the construction of internal control and create a good atmosphere
Taking this event as an opportunity, Changsheng Life continued to improve its internal control construction. At that time, the company organized internal and external staff to participate in this activity to publicize and popularize the knowledge related to the prevention of financial fraud, enhance the awareness of anti-fraud, and improve the overall quality of the company's service personnel. The Beijing branch of Changsheng Life Insurance Co., Ltd. has daily statistics on the answering situation by the department responsible personnel, and conducts timely supervision and communication, and all employees are enthusiastic about learning and answering questions, creating a good atmosphere of "anti-fraud and promoting compliance".
Changsheng Life has always adhered to the business policy of compliance management and healthy development. The participation in this event has enhanced the understanding of internal control and compliance management, strengthened the concept of the legal system, and further consolidated the business level. With the continuous upgrading of its own professionalism, Changsheng Life has already implemented risk prevention and control into its daily operation and management, and the quality of user service has been continuously upgraded and optimized, so as to escort the company's construction and the development of the industry.
Customer-centric to help seniors bridge the digital divide
"Customer-centric" is the consistent corporate development philosophy of Changsheng Life. In order to allow more elderly people to keep their "money bags", Changsheng Life has specially carried out insurance activities in the community, and Changsheng Life's business personnel have entered the local old cadres rest house to interpret typical cases of financial fraud for more elderly customers in the most direct way. At the same time, we patiently answer insurance consultations for the elderly, guide the elderly to use online payment safely, and purchase formal financial products through formal channels, so as to avoid illegal financial activities for more elderly people. Nowadays, mobile payment has covered our life scenarios, and there are many elderly people who cannot use smartphones smoothly, so the service staff of Changsheng Life Insurance teaches the elderly to use smartphones, promotes digital education activities, and helps the elderly cross the digital divide.
At the same time, under the premise of adhering to product and service compliance, Changsheng Life has diversified innovations such as Internet means and new service concepts, upgraded product structure and product quality in all dimensions, written a new chapter of high-quality development, and created a high-quality development path with the characteristics of Changsheng Life. In the future, Changsheng Life will continue to adhere to the bottom line of "compliance", actively respond to regulatory requirements, continue to carry out anti-fraud knowledge popularization activities, strengthen brand value, create a better life experience for users, and build an insurance brand worthy of the trust of the industry and users.