At the end of the Spring Festival, a series of movies chose to be withdrawn, including "Mr. Red Carpet" directed by Ning Hao and starring Andy Lau and "Huang Pi: The God of Wealth Cat from the Sky", and "Let's Shake the Sun Together". These decisions to withdraw files have triggered deep thinking and discussion about the Spring Festival film market.
"Mr. Red Carpet" withdrew from the Spring Festival file.
Late at night on February 16, the movie "Mr. Red Carpet" announced its withdrawal from the Spring Festival file, and the official Weibo said "Thank you to the audience, let's talk another day". Although the film is presented in the form of a minimalist absurdist comedy, its box office performance did not meet expectations, and it has not yet exceeded the 100 million mark. Does this withdrawal mean that there is a disconnect between the quality of the film and the market demand?
Huang Pi: The God of Wealth Cat from the Sky was also withdrawn.
Like "Mr. Red Carpet", the movie "Huang Pi: God of Wealth Cat" also chose to withdraw from the file, thanking the audience for their support and companionship. However, it only grossed 8420,000 yuan, which can be described as a dismal performance. Does this imply that the Spring Festival audience has higher and higher requirements for the quality of movies?
The total box office of this year's Spring Festival stalls has exceeded 7.6 billion yuan, among which the films represented by "Hot and Hot", "Flying Life 2" and "Bear Infested: Reversing Time and Space" have performed outstandingly, leading other films. In particular, the "Bear Infested" series of movies has become a dark horse with its well-known IP and amazing box office performance, highlighting the strong position of domestic animated films.
The phenomenon of film withdrawal has triggered people's thinking about the film market and the audience's tastes. How to create high-quality films that better meet the needs of the audience in the ever-changing market environment has become a problem that industry insiders need to think about seriously. At the same time, the audience has become more picky about the quality and content of the film, which puts forward higher requirements for the filmmaker. Therefore, film practitioners need to pay more attention to the quality of creation and dig deeper into the needs of the audience to better meet the market demand.
Does the withdrawal reflect changes in the film market? What do you think of the box office performance of this year's Spring Festival stalls? Feel free to share your views and thoughts in the comment section!