Jingke.com pointed out that when people open all kinds of news, self-platform and even social software, marketing and promotion copywriting can be seen everywhere. Advertorials have become a widely recognized marketing tool for enterprises and brands. A high-quality advertorial can not only bring a steady stream of customers and fans to enterprises and brands, but also help enterprises create a good brand image and make the brand's IP image more deeply rooted in the hearts of the people. In addition, the continuous publication of advertorials can cause qualitative changes from quantitative changes. After continuous sharing and fission, it can effectively enhance the influence and popularity of the brand.
However, with the advent of the information age, the traditional drainage method can no longer have the expected effect. In order to regulate the dissemination of information on the Internet, the state has promulgated a series of policies, and the Advertising Law has been officially implemented. The major ** platforms tend to be standardized, and the probability of direct rejection by the platform is becoming higher and higher for the hard and broad copywriting submitted by enterprises. In this regard, the marketing experts of Jingke.com, a one-stop intelligent service provider for Internet news marketing, gave professional advice. If you want your marketing advertorials to stand out in the sea of information, you only need to do the following:
First of all, you need to have an advertorial with good content. On the basis of understanding the characteristics of the product and the characteristics of the brand culture, the genre, style, length and form of the article are carefully polished. The part that is too advertised is softened through a certain method. On the one hand, the content that can help spread is easier to absorb and promote the conversion rate of the product. On the other hand, it can improve the probability of publishing the advertorial, so that your marketing copy can be successfully published in the core ** layout.
Second, you need to come up with a compelling title for the advertorial. Although the "headline party" has been repeatedly complained about by netizens, it must be admitted that a good headline is an important foundation for marketing success. The marketing experts of Jingke.com said that high-quality advertorial titles are a "stepping stone" to knock on the door of traffic. When the title of your advertorial successfully enters the reader's field of vision and stimulates the other party's interest in reading. The core content of your marketing will be able to be further revealed. Although the title is only about a dozen words, the quality of the title plays a pivotal role in the success of the marketing promotion.
Finally, you need to choose a reliable advertorial publishing service provider. It is necessary not only to ensure that the publication of the advertorial can reach the authoritative audience, but also to ensure that the advertorial can be published and included in a timely manner. Taking Jingke.com as an example, tens of thousands of first-class resources provide enterprises with more comprehensive marketing channels to help enterprises quickly improve the reputation of products or services and create a good brand image. It saves a lot of marketing costs for enterprises. Jingke.com will tailor a year-round communication plan for enterprise users to promote the effective upgrading of corporate brand influence. Choose a reliable advertorial publishing service provider, and advertorial marketing will become more efficient.
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