With the passage of time, the Spring Festival is getting closer and closer, and the Spring Festival stalls are gradually making people look forward to it.
However, at this stall close to the Spring Festival, Jia Ling's Spring Festival masterpiece "Hot and Hot", which Jia Ling bet heavily on, caused a lot of controversy due to the "polar reversal" of the choice.
Since the second half of 23 years, there has been news that Jia Ling has lost 100 pounds for the new play.
At the end of 23 years, there was constant news that "Jia Ling successfully **100 pounds" came out, and this news even appeared on the hot search, which hung the public's appetite and made people curious: What does Jia Ling look like after losing 100 pounds?
And after Jia Ling "succeeded in **100 catties", some "smart" netizens began to speculate: Jia Ling's so-called new drama should be "Hot and Hot", which will be released on the first day of the Lunar New Year.
Just when such a discussion arose, Jia Ling "confirmed" this speculation, and "Jia Ling's poster was launched", which once again sparked discussion.
I have to admit that Jia Ling knows how to get traffic, and she also knows how to whet the audience's appetite and fill the audience's curiosity.
However, just when the public's "curiosity" was full, the various promotions of "Hot and Hot" also officially appeared on the major short ** platforms.
This has also become the ** of the "third wave of controversy": Jia Ling is engaged in "polar reversal", and everything is aimed at "heat", which is completely different from Jia Ling's method when she promoted "Hello, Li Huanying", and it also goes against the original intention of the play "Hot and Hot".
It is reported that the theme content of Jia Ling's "Hot and Hot" is adapted from the Japanese high-scoring movie "100 Yuan Love": it mainly tells the story of the "house girl" Le Ying who has been at home for a long time and has become a famous "waste girl".
All the stories began to be told around this story, and finally Le Ying became a boxer champion, gained a "good figure" and a good life, and sketched a life story composed of love and courage.
Such works are inspirational, love, and friendship, and the most touching.
Coupled with Jia Ling's hot search for losing 100 pounds, it is a perfect fit with the theme of this movie, whether it is adapted or not, it is not a big problem.
However, during this period of time, the publicity of "Hot and Hot" directly deviated from the theme and began to make people disgusted, which directly made netizens complain: Jia Ling and her new work are a little ugly, and the publicity methods are too extreme.
It turns out that in the recent publicity, Jia Ling's claim of losing 100 pounds has been diluted, and it has instead become the concept of emphasizing that "fat does not mean inferiority".
This kind of propaganda is in stark contrast to the propaganda in the early stage. This makes the film's promotional strategy seem inconsistent, and even contradictory.
You must know that "Hot and Hot" is a work directed by Jia Ling, starring Jia Ling, and specially invited Zhang Xiaofei to star, although this work has a Japanese original, this drama still makes countless people look forward to it.
After all, Jia Ling and Zhang Xiaofei have created a legend of "Li Huanying", and a play directly broke the box office of 5 billion, ranking among the top ten high-grossing movies in China, and ranking among the best.
Therefore, when "Hot and Hot" was first promoted, the expected box office of the film and television was as high as 3 billion+, but now it is always in a controversial situation, making the future confusing.
However, controversy represents popularity, and high popularity means that "Hot and Hot" has received high attention.
Up to now, "Hot and Hot" has pre-sold 32.58 million at the box office, temporarily ranking first.
But controversy is like a double-edged sword, if you use it well, you are invincible, and if you don't use it well, it is easy to hurt yourself.
I don't know if Jia Ling can still create the legend of "Li Huan British" this time, and fight again to become a god, if "Hot and Hot" is a god again, then Jia Ling can directly incarnate the top director in China, and be responsible for the box office.