On the morning of January 26, in the community square of Suojin Village, Xuanwu District, Nanjing, more than 20 kinds of special agricultural products such as dried radish, live beads, and spring see were lined up, and they were dazzling. Grandma Wang, who was carrying two large bags of agricultural products, hurriedly showed reporters her "trophies": "This dried Liuhe radish is so delicious, I bought several bags." In previous years, I used to make my own pickles, but now I'm too old to do it. I also bought some corn and beef, which were quite fresh. ”
This special event of "Postal Blessing in the Year of the Dragon" jointly organized by China Post Group Nanjing Branch and Xinhua Press Media Group, Jiangnan Times and Suojincun Street is also the first exclusive brand activity of "Rural Revitalization, Postal I Help Agriculture" launched by Nanjing Post this year.
The scene attracted many community residents to participate, everyone tasted, a variety of fresh agricultural products, but also enjoyed the Year of the Dragon Zodiac prints, the Year of the Dragon Zodiac stamp album cultural creativity, and received a calligraphy inscription blessing bag.
The reporter learned that in order to enrich the content category of this event, Nanjing Post gathered local cooperatives to carry out a unified offline exhibition and sale of seasonal special agricultural products and New Year's gift packages.
In addition to tasting agricultural products, Nanjing Post also jointly planned with Xinhua Press Media Group, and Jiangnan Times presented the word "Fu" and couplets inscribed by Sun Xiaoyun, chairman of the China Calligraphy Association, vice chairman of the Provincial Federation of Literary and Art Circles, and chairman of the Provincial Calligraphy Association, and arranged the Year of the Dragon Zodiac Printmaking Exhibition. The printmaking work "Dragon Teng Shenzhou" on display is an exhibition work created by Chen Chao, deputy director and secretary general of the Printmaking Professional Committee of the Chinese Culture and Art Development Promotion Association, for the "2024 Dragon Teng Shenzhou - National Printmaking Masters Zodiac New Year Exhibition".
Accompanying my mother to buy New Year's goods, and I can also receive the word 'Fu', I feel like I am celebrating the New Year today. Liu Xinyu, who had just taken a photo in front of the background board of the "Year of the Dragon" post, said to reporters happily. Residents sighed one after another: "This is to deliver New Year's goods to their doorsteps and pass blessings to the neighborhood!" ”
Seeing the lively scene in the square, Da Min, Secretary of the Party Committee of Suoer Community, Suojin Village Street, said happily: "The 'Rural Revitalization, Postal Help' community activity organized by the postal organization is very warm and energetic, and it has built a sales bridge to help farmers that closely combines our community with cooperatives and farmers, and built a 'Social Enterprise Postal Aid Agricultural Alliance', which is also convenient for community residents to understand Nanjing's characteristics and authentic agricultural products at 'zero distance', which is convenient and affordable." In the future, we will work with the post to bring more characteristic agricultural products of more cooperatives into the community, and jointly help the integrated development of benefiting farmers and facilitating the people and rural revitalization. ”
It is reported that in 2024, Nanjing Post will rely on various resources such as strategic customers, partners, universities, scenic spots, and communities to continue to carry out cooperative agricultural products marketing assistance actions, and empower the brand with activities.
Jiangnan Times reporter Yang Shuang correspondent Wang Ying).
Editor: Zhang Jiaojiao Deng Wenting.
Review: Hou Liming, Zhang Donghai.
Final review: Guan Yunlin.
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