China's economy has entered an era of mass consumption economy into a niche consumer economy, also known as the "circle economy". The circle economy has become an important tool for enterprises to improve marketing efficiency, a business entry point that cannot be ignored, and a new driving force for business growth.
As early as the beginning of 2019, Wu Xiaobo predicted that "circle socialization" would become one of the three major business model innovations. Nowadays, the business model of the circle economy has indeed gradually surfaced, becoming a new opportunity and outlet, and is more and more valued by many enterprises and individuals.
So what is a circle?
Is our perception of the circle really comprehensive?
How to gather the enterprise training industry circle?
What is the focus of the circle?
With these questions, today's "2023-2024 Development of China's Enterprise Training Industry" will share and discuss the circle economy of the enterprise training industry.
Circle Economy:
Circle social networking breaks the traffic barrier, and the business model is facing new changes
In today's increasingly fierce market competition, most of the problems encountered by enterprises can be summarized into model and resource problems, which can empower the main industry in the form of crossing the circle, transform old resources into a replicable regeneration model, link new resources and new cooperation, and build enterprises into a growth platform for linking and sharing resources, so as to empower the sustainable development of enterprises in the future.
For training institutions, the institutions in the circle can achieve strong alliances of resources, exchange and complementarity, and the training institutions and consumers are directly linked to this model to achieve rapid sales of products.
The term "circle" is used in the matter of corporate training, which is obviously the choice of training institutions and lecturers, after all, who to walk with determines the height that a person can reach. "Walking with the wise will be extraordinary; Surround yourself with the best people and help you climb to the top of the tower. ”
The advent of the circle economy is both an opportunity and a challenge for training institutions. When a training institution begins to have the idea of building a circle, the brand, management, organization, and marketing of the institution should also start from the dimension of circle, and conduct targeted and accurate communication with the target consumer group, so as to promote the development of the circle economy in a healthier direction.
At present, the circle economy has become an important means for enterprises to obtain accurate customers, a powerful tool to improve marketing efficiency, and a new driving force for economic growth. In such an environment, the training industry has also begun to focus on vertical tracks and subdivisions, explore the new needs of different circles for training, launch products and services according to their personalized needs, and then achieve brand breakthrough growth through word-of-mouth communication in the circle.
For example, Hengchang Roasting Workshop-Xuyou Association and Peiying Association are high-end communities composed of senior leaders of some training companies and their target customers. In the long run, the circle effect will become one of the main business models of the training industry with the functions of synergizing the economy, integrating resources, reducing costs, and empowering marketing.
The above is a partial presentation of ***.
In order to let enterprise training practitioners understand the development of the enterprise training industry in more detail, the organizing committee has launched an electronic version!
Leading the future with cutting-edge trends
Deeply cultivate the industry and give wisdom to the times
The "2023-2024 Development of China's Enterprise Training Industry" released by ECNU Brothers Joint Training Expo fully embraces the opportunities of the times caused by digital innovation from the perspective of enterprise training industry cultivators, based on industrial development and application scenarios, with keen forward-looking insights and deep industry accumulation, continuous R&D investment and technological innovation, as well as evolving products and solutions.
By reading "2023-2024 China's Enterprise Training Industry Development***, it may help training institutions find the most suitable positioning and opportunities in the changing market environment.