How can the market ensure supply? How to promote festive spending? Multi-department interpretation of measures related to promoting consumption during the Spring Festival
The Spring Festival is the traditional peak season for consumption. At the press conference of the State Council Information Office held on the 6th, the Ministry of Commerce, the Ministry of Culture and Tourism, the General Administration of Sports of the People's Republic of China and other departments introduced the relevant situation and answered questions from reporters around the protection of the Spring Festival market and the promotion of holiday consumption.
Before the holiday, the national consumer market was stable and orderly
Sheng Qiuping, Vice Minister of Commerce, said that on the occasion of the Spring Festival in the Year of the Dragon, commerce departments at all levels continued to improve various measures to strengthen the production, marketing and supply of livelihood commodities during the festival. Overall, the operation of the pre-holiday consumer market shows the following three characteristics:
*Foot. Large-scale wholesale markets for agricultural and sideline products in various localities have sufficient stocks of daily necessities such as grain, oil, meat, eggs, milk, fruits and vegetables, and the stock of daily necessities in key wholesale markets and supermarkets has increased by 10 to 30 percent compared with usual. Major e-commerce platforms continue to provide delivery services during the Spring Festival.
*Steady. Relevant statistics on February 5 show that the average wholesale of grain, edible oil, beef and mutton in 100 large-scale agricultural and sideline products wholesale markets across the country has remained stable since the beginning of February, and vegetables are seasonal.
Sales are booming. With the growing flavor of the New Year, major shopping malls, supermarkets, and online platforms have ushered in sales peaks. In late January, the Ministry of Commerce focused on monitoring the sales of retail enterprises increased by 19 percent month-on-month9%。In January, the sales of key monitoring e-commerce platforms increased by 20% year-on-year.
Ensuring that the festival market is not out of stock and continuous stalls is the focus of the market to ensure supply and price stability. In terms of strengthening the construction of the supply guarantee system of daily necessities, Xu Xingfeng, director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, said that the Ministry of Commerce will continue to improve the three networks of "monitoring, scheduling and reserve", timely grasp the basic situation of the production, circulation and consumption of key varieties of daily necessities, improve emergency response capabilities, increase commercial inventory according to the situation, and ensure that the reserve commodities are "fully stored, transferred and used".
Many departments have introduced measures to promote consumption during the Spring Festival
With the changes in people's lifestyles, China's consumer market has shown many new characteristics. Xu Xingfeng said that these characteristics mainly include four aspects: more pursuit of green health, more prominent personality diversity, more cultural characteristics, and more favor for scientific and technological intelligence.
Based on these characteristics, many departments have launched targeted measures to promote consumption
The Ministry of Commerce promotes the linkage of urban and rural markets, online and offline, and jointly organizes activities such as the Online New Year Goods Festival and the "Shopping in Rural Areas" with multiple departments, organizes a series of activities such as exhibitions and sales, rural tourism, skill exhibitions, and cultural dissemination, and carries out a series of theme activities around new consumption such as digital, green, and health.
The Ministry of Culture and Tourism organized and carried out the Spring Festival-themed cultural and tourism activities of "Happy New Year". Miao Muyang, director of the Industrial Development Department of the Ministry of Culture and Tourism, introduced that related activities include the launch of the "Literature and Art China" New Year special program, the launch of a series of "Village Evening" display projects in conjunction with various localities, and the launch of a series of special courses, boutique routes and theme activities of research and tourism, etc., to make the festival more festive and cheerful.
Wang Xiaopeng, head of the Sports Economy Department of the General Administration of Sports of the People's Republic of China, introduced that the General Administration of Sports of the People's Republic of China will focus on the consumption characteristics of "green and healthy" and deepen the integration of business, tourism, culture, sports and health through a series of events such as the "Outdoor Sports Vitality Landscape" action plan.
Continue to meet the consumption needs of the people
Sheng Qiuping said that the Ministry of Commerce has designated 2024 as the "Year of Consumption Promotion". The Ministry of Commerce will adhere to the two-wheel drive of "policies and activities", organize a series of consumption promotion activities, and launch more policy measures to promote consumption from post-epidemic recovery to continuous expansion.
Sheng Qiuping introduced that the Ministry of Commerce will do "every quarter has a theme, every month has activities, and every week has a scene", and will hold 4 major theme activities throughout the year and carry out 12 key activities, including a series of activities such as the National Consumption Promotion Month and the International Consumption Season, so as to optimize consumption supply and innovate consumption scenarios to fully meet the diversified consumption needs of the people.
In addition, focusing on the goal of actively cultivating the growth point of domestic "trendy products" consumption, the Ministry of Commerce will focus on time-honored brands and organize time-honored brands and new national trendy enterprises to carry out a series of online and offline integration activities to promote the consumption of domestic "trendy products"; At the same time, with the pedestrian street as the carrier, we will guide the pedestrian streets, business districts, and quarter-hour convenient living circles in various places to strengthen the promotion of domestic "trendy products" according to local conditions.
Wang Xiaopeng said that in order to promote the quality and efficiency of the ice and snow industry and meet the diversified consumption needs of the people, the General Administration of Sports of the People's Republic of China will take the holding of high-level events and accelerating the improvement of ice and snow service levels as the starting point to provide more and better high-quality services for the people to participate in ice and snow sports.
In view of the continuous hot phenomenon of cultural and tourism consumption since New Year's Day in 2024, Miao Muyang concluded that it is necessary to adhere to the efforts of both ends of supply and demand, make overall plans and promote the integration of planning, strengthen the construction of service-oriented enterprises, and adhere to the concept of sharing between hosts and guests. It is necessary to expand the supply of high-quality products to meet the consumption needs of the masses, and to innovate products and services in accordance with the consumption needs of the masses, consolidate the cultural and tourism policy and institutional guarantee system, standardize and rectify the order of the cultural and tourism market, and improve the quality and service level of cultural and tourism supply.
*:Xinhua News Agency|Written by Wei Hongyi.
Editor: Zhou Wenli.
Process Editor: Guo Dan.