At the Guangzhou Motor Show, the Tank 700 Hi4-T was quickly sold out at a pre-sale price of 700,000 yuan, demonstrating its strong market appeal. In just 55 seconds, the flagship model completed its first report card, laying a solid foundation for the high-end image of the tank brand.
After the official launch, the tank 700 Hi4-T was launched in 3 models, with a price range of 42It ranges from 80,000 yuan to 700,000 yuan. It is worth noting that its starting price is a full 40,000 yuan lower than the pre-sale price, a strategy that undoubtedly increases its market competitiveness.
In the current automobile market, the first battle and brand upward have become two major themes. The Great Wall Tank is in it, not only to deal with the best war, but also to devote itself to the high-end of the brand. The Tank 700 Hi4-T is equipped with a multi-million-class off-road vehicle, and its active suspension system, air springs and CDC electromagnetic shock absorbers, and electronic disconnectable stabilizer bars demonstrate its outstanding performance and quality.
Gu Yukun, executive deputy general manager of the tank brand, revealed that the research and development of the tank 700 Hi4-T overcame two major technical problems: a longitudinal large-displacement engine and a high-end gearbox. Great Wall Motors invested 1.5 billion yuan in this regard, which lasted 6 years, and finally achieved a breakthrough in the self-developed 9HAT plug-in hybrid special gearbox.
Liu Yanzhao, CEO of the tank brand, has a clear understanding of the brand and market positioning. He said that the tank is not only focused on the domestic market, but also on the world. The global outlook of the off-road market is the key to supporting its high development costs. In fact, for every two off-road vehicles sold in China, one out of every tank brand is a tank brand, and overseas sales have accounted for more than 20%.
Between profits and market share, Liu Yanzhao emphasized that healthy competition should be achieved and profits would not be sacrificed for market share. Behind this is the strong vertical integration ability of Great Wall Motors and the support of the forest ecosystem. Since 2015, Great Wall Motors has begun to carry out in-depth layout in the whole new energy industry chain, which also provides a solid foundation for the development of the tank brand.
In 2023, the annual sales volume of the tank brand will reach 16250,000 units, a year-on-year increase of 3121%, becoming the fastest growing brand of Great Wall Motors. Entering the new energy era, the tank brand is relying on the high sales of its new energy models, accounting for 3848%, becoming an important part of Great Wall Motor's new energy sales.
However, in the face of fierce market competition, the tank brand also has to face the problem of brand upward and "involution". Liu Yanzhao said that this year's goal is globalization and high-end. He believes that cost performance is no longer the only competitive advantage, and the brand needs to have its own uniqueness, which is also the direction that the tank brand adheres to.