This new year. Xuhui is looking for a "dragon", and it is endless fun.
The dragon dragon is full of Shanghai-style New Year's flavor.
Enjoy the Chinese New Year in Shanghai
2024 Xuhui Cultural Tourism Spring Festival holiday data
It's hot
During the past eight days of the Super Long Spring Festival holiday, the cultural tourism market in Xuhui District continued to be hot. During the Spring Festival holiday in 2024 (February 10 to February 17), Xujiahuiyuan, Song Qingling's Former Residence Memorial Hall, Shanghai Botanical Garden, Longhua Martyrs Cemetery, Huang Daopo Memorial Hall and other scenic spots (points) will receive tourists for a total of 8 days39.430,000number of people, compared with the same period in 2023An increase of 21745%。The Hengfu Historical and Cultural Landscape Reserve has received a total of tourists62.50 thousandThe number of people accounted for 26 of the total reception volume of the Shanghai Scenic District5%；Xuhui Riverside has received tourists cumulatively63.60 thousandperson-times, accounting for 12% of the total reception volume of Binjiang.
Zhu Liang. Wukang Road Tourist Information Center, Xujiahui Academy Tourist Information Center, West Bund Art Museum Tourist Information Center, Xujiahuiyuan Visitor Center, Tushanwan Museum Tourist Information Center, Shanghai Long-distance South Railway Station Tourist Information Center and other 6 points, a total of about about receiving tourists14.60 thousandperson-times. Among them, the Wukang Road Tourist Information Center receives a total of tourists5.70 thousandnumber of people, compared with the Spring Festival holiday in 2023An increase of about 169%.
During the festival, Xuhui Cultural Tourism specially cooperated with major cultural and art venues, public cultural venues, and community cultural activity centers to present a series of wonderful cultural and tourism activities and intangible cultural heritage festivals for the general public.
Flowers all the way to welcome the prosperous era, Huifu dragon to celebrate the New Year
During the Spring Festival holiday, Xuhui District launched"Happy to spend the New Year in Shanghai - flowers all the way, the whole city looking for dragons".of"Huifu Searching for the Dragon" New Year of the Dragon theme series activities, covered".Look at the art exhibitionCome to the sea examinationTake a scenic spotand other colorful themes, with Xuhui intangible cultural heritage paper-cutting elements as the highlight, through the way of "dragon hunting and punching in", the "will".Charm balancedXujia HuiyuanArt West BankAncient DragonHua"The four popular sectors of Xuhui cultural tourism are connected in series, leading citizens and tourists to experience the Shanghai-style life full of New Year's flavor in the city walk.
Shen Guodong. New Year's Day.
3. On the fifth and seventh days of the Lunar New Year, Xujiahui Academy, Tushanwan Museum, and Xu Guangqi Memorial Hall organized three sessions respectively"Seeking the Source of the Sea School and Doing Cultural and Creative in the Year of the Dragon" City Reading ActivityIt is favored by citizens and tourists.
"Seeking the Source of the Sea School and Doing Cultural and Creative in the Year of the Dragon" City Reading Activity
Hand-made dragon lantern activity.
Under the guidance of professional guides, citizens and tourists also experienced the traditional handicraft projects full of interest such as "Dragon Flying Thousands of Miles" Year of the Dragon lanterns, "Cylinder Printing Dragon" DIY red envelopes, and "Dragons are Ling" prints, which made this New Year have a unique sense of ceremony.
Head to Xuhui Art Museum"Dragon Treasure Hunting" to receive a limited edition print, and then to the Long MuseumExplore the artistic feast of "dragon"., then arrive at the Museum of Arts and CraftsThe intangible cultural heritage work "Dragon and Phoenix Chengxiang" lanternsTake a group photo, and then go to the Wukang Building Theme Post Office to buy a post officeThe year of the "dragon" is courteous and creativeproducts, and then participate in Xujiahui Academy"Searching for the Dragon in the Sea of Books" theme book art exhibitionCollect Chinese New Year limited edition stamps, and finally visit the East and West Park to experience the Year of the DragonChinese New Year special drink, purchaseInteresting cultural and creative products……This Spring Festival City Walk check-in route is a large number of citizens and touristsOne of the top picks for a New Year's city walk, while happily looking for the "dragon", while constantly reaping the New Year's small luck, people are happy.
Longhua SquarePop-up New Year's post officeThe former head is full of people, total1.50 thousandCitizens and tourists enthusiastically joined the ranks of sending blessings in the New Year, and the sales of postcards, stamps, cultural and creative products such as postcards for the Year of the Dragon reached high150 thousandYuan.
happy chinese new yearDragonsyearsShen Guodong.
In addition, it was launched at No. 322 Anfu Road, which is located in a national tourism and leisure districtMovie time "Blossoming Anfu Road" set up to check inIntangible cultural heritage is newDisplay, variousTrendy food and wine, as well as Xujiahuiyuan's"The Adventures of Dragon Hunting".and Shanghai Botanical GardenLook for the "dragon" markand other activities, but also make citizens and tourists linger. Everyone not only fully felt the profound historical and cultural heritage of Xuhui, but also experienced the strong festive atmosphere of the Spring Festival in the Year of the Dragon.
Movie Time Bookstore.
Multiple empowerment is wonderful, and you can taste the unique New Year's flavor of Xuhui
Shen Guodong. Art can't be stopped, and all kinds of wonderful activities to celebrate the Spring Festival launched by the best Bomei venues in the district are quite popular among citizens and tourists.
Xuhui District Library held a series of colorful activities such as "Chinese Year in the Fragrance of Books".21 games, attract86047 bitsCitizens and tourists came to the museum to check in, which was at the same time as the Spring Festival last year5.58 timesA total of 17,942 books were borrowed and returned, a year-on-year increase of 45 compared with last year's Spring Festival66%。
Shen Guodong. The Xuhui District Cultural Center and the community cultural activity centers of various towns were held"Appreciating New Year's Paintings, Celebrating the New Year" New Year's Painting ExhibitionSpring Festival couplets are sent in the New YearCalligraphy and Painting ExhibitionNuclear Power Science ExhibitionExhibition of cultural and creative design worksMarine paleontological fossil exhibitionand other offline activities217, launched"Our Beautiful Life" 2024 Xuhui District Folk Star New Year Lunar New Year Performanceand other online activities17 gamesto celebrate the New Year with the public and convey good wishes for the New Year.
Blessed
Shen Guodong. Tushanwan Museum and Xu Guangqi Memorial Hall"'Chinese Year in the Museum' Dragon Hunting Series Activities - 'Dragon Hunting' Check-in Game"."Dragon Dong Qiang" 2024 Jiachen Year of the Dragon Online Knowledge Quizand other activities that attracted9531 bitsCitizens and tourists participate in the experience.
During the Spring Festival holiday, the distinctive art spaces of the West Bund Museum Avenue were connected in a line, the West Bund Museum and the Long Museum continued to open, and the art feast was continuously staged and held together12 exhibitions, attract19,672 peopleVisiting the exhibition.
The cultural, business, tourism and sports scenes are diverse, and the consumption feast is enjoyable
During the Spring Festival holiday, many business districts in Xuhui District launched large-scale activities, creating a strong Shanghai-style Spring Festival atmosphere for citizens and tourists.
Xujiahui business district and other commercial entities have been gorgeously dressed up as a whole and launched Xiaohongshu"Dragon Dong Qiang New Year's Flavor Revival Plan".Want Want Alipay "touch the Wang transfer wall"."Dragon Yao New Year"."Oriental Dragon Twinkle".Dunhuang Museum linkageand other Year of the Dragon themed activities, to createGiant Year of the Dragon device, and carry outLion dance showLion dance paradeand other activities, supporting consumption full gifts, coupons, vouchers, ** and other limited activities to promote consumption during the Spring Festival.
Longhua Club, Poly Time, and Fengchao AI Plaza have respectively launched activities such as "Miaohui Dragon Dance, Fuqi New Year", New Year's Festival, and New Year's Benefits, bringing you red envelopes for the Year of the Dragon, 5% off small meals, 7% off retail, ** and other powerful discounts to help citizens and tourists make New Year "new" purchases.
During the Spring Festival, there are a total of 21 travel agencies operating group business in the district235 batches, the total number of team members and the number of "machine + wine".2,789 people。Compared to the number of teams in 2023, the total number of team members and the number of "machine + wine".；Compared with 2019, the number of reception teams**46%, the total number of team members and the number of "machine + wine" people
In terms of hotels, 31 hotels with stars and above designated size in the district have rented out rooms22,490 rooms；The average occupancy rate is 4913%, year-on-yearAn increase of 967%
In terms of cinemas and theatres, a total of films were screened in cinemas in the district4610 games, the number of moviegoers18.480,000 people, cumulative box office1176.750,000 yuan。Tickets are sold at all performance venues in the district59 gamesto receive visitors11,590 people, box office274.350,000 yuan, year-on-year in 2023An increase of 4518%
Shouldering the responsibility to build a strong line of defense, the cultural tourism market is safe and orderly
In accordance with the requirements of the city and district, the District Bureau of Culture and Tourism carefully analyzes and judges the safety production situation, implements the safety production responsibility system and the on-duty system, strengthens the investigation and rectification of hidden dangers, formulates inspection plans during the festival, implements job responsibilities, and does a good job in preventing and responding to various disasters. For some popular scenic spots, key areas, and performance activities, all units are required to prepare for large passenger flows, investigate risks and hidden dangers in a timely manner, effectively resolve various cultural tourism safety risks, and make every effort to ensure the safety of cultural tourism venues and personnel.
Zhu Liang. During the Spring Festival holiday in 2024, the District Bureau of Culture and Tourism strengthened the supervision of the cultural and tourism market, and from February 9 to February 17, a total of 177 inspectors were dispatched, 175 cultural and tourism venues were inspected, and 5 commercial performances were supervised.
There have been no major safety emergencies in the cultural tourism industry in the region, various cultural and tourism activities and cultural venues are stable and orderly, and the holiday cultural tourism market is safe and stable.
end
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A number of elevators were signed in a centralized manner, and the full coverage of the community was born again! New Year's Delivery! Xuhui intimate escort migrant workers "point-to-point" return to work in the old community to "wear new clothes", and the happiness of residents is "upgraded"! I am on duty during the Spring Festival In this deeply aging community, he came to protect the safe Spring Festival holiday for the elderly, and the long-distance South Bus Station strengthened its service to ensure the smooth return of passengersManuscript: Xuhui Cultural Tourism.
Editor: Ye Fangfang.
Proofreading: Geng Jieyu.
Reviewer: Wei Li.
*Please indicate that it is from the official account of Shanghai Xuhui.