According to a report released in Beijing on the 31st, the per capita tourism expenditure of Chinese families in 2023 will increase by 1,189 yuan compared with 2020, and China's national tourism consumption is recovering steadily.
On the 31st, the Chinese Academy of Social Sciences' Institute of Financial and Economic Strategy, the Tourism Research Center of the Chinese Academy of Social Sciences and the Social Sciences Academic Press jointly released the "Tourism Green Book: Analysis and Analysis of China's Tourism Development in 2023 and 2024".
According to reports, in order to systematically reveal the status of China's national tourism, the Tourism Research Center of the Chinese Academy of Social Sciences will conduct a nationwide survey through the Internet in November 2023. The survey subjects covered 304 cities at and above the prefecture level in 31 provinces, autonomous regions and municipalities in China, covering tourism participation in tourism activities, tourism consumption expenditure, tourism satisfaction, tourism behavior decision-making, tourism focus, etc. The survey results show that China's national tourism consumption is recovering steadily, and a series of structural market momentum in tourism demand will lay the foundation for subsequent development.
On January 24th, tourists visited the snow town. Photo by China News Service reporter Tomita.
From the perspective of tourism consumption, since 2023, the per capita travel expenditure of respondents' families is 1,000 yuan and below, 1,000 3,000 yuan (including 5,000 yuan (including 8,000 yuan (including 10,000 yuan (including 10,000 yuan and 20,000 yuan (including more than 10,000 yuan, respectively. 1% and 28%。The weighted calculation shows that since 2023, the per capita travel expenditure of households will be 4,984 yuan, an increase of 1,189 yuan or 31 yuan compared with 2020 on a comparable basis without considering the price factor3%。
Compared with the past, since 2023, the top three items of respondents' tourism consumption expenditure increase are accommodation consumption (77.).8%), food and beverage consumption (71.9%) and shopping (45.).0%)。Respondents increased their transport spending (352%) and ticket spending (271%) spending a relatively low proportion while increasing entertainment spending (83%), the least expensed.
The survey results also show that since 2023, respectively. 2% and 246% of the respondents spent 101,300 yuan, 301,500 yuan, and 501,1000 yuan on cultural and creative products during the trip. The weighted calculation shows that since 2023, the average amount spent by individuals on cultural and creative products during tourism is 640 yuan.
In terms of tourism consumption expectations in 2024, there are. 7% and 11% of respondents expect per capita household travel spending in 2024 to increase by 30% or more, increase by less than 30%, remain unchanged, decrease by less than 30%, and decrease by 30% or more compared with 2023. The weighted calculation shows that the expected growth index of per capita travel expenditure of households is 1068, greater than 100.
The report also mentions that the dominant position of the "post-95" group in the tourism market is becoming increasingly apparent. According to the survey, the "post-95" group has the highest number of trips per capita among all surveyed groups. As the "natives" of the digital age, this group is the most vulnerable to digital** influences, and has the role of rapidly concentrating and amplifying market hotspots. As the main body of the market, the "post-95" group will have a non-negligible impact on the future tourism pattern.