withHuaweiThe return of domesticMobile phonesThe market has ushered in a major transformation. According to data released by IDC, in the fourth quarter of 2023,HuaweiSuccessfully snatched itApples2% market share,Xiaomiare classified as "other" brands. And in the ranking of the TOP5,ApplesStill firmly in first place,Huawei Mate60Series pushHuaweiSuccessfully promoted to fourth place. GloryMobile phonesAccidentally became domesticMobile phonesThe first place in the market, vivo ranked third, while oppo suffered the biggest decline. On the whole, domesticMobile phonesThe market landscape is changing significantly.
Huawei Mate60The successful performance of the series has also achieved impressive results. Despite the lack of supply, butHuaweiSignificant progress can still be made in terms of market share and growth. HuaweiTake 139% of the market share and 26A 2% increase became allMobile phonesThe fastest-growing brands in the world, almost snatched upApplesLost market share. HuaweiThe success also bodes well for domestic productionMobile phonesThe rise of other brands has brought a lot of impact.
However,XiaomiThe performance was surprising. AlthoughXiaomi14 series andRedmi K70The sub-category was selling well at the time of its release, but judging from IDC's statistics,XiaomiFailed to make it to the top 5. This also shows thoughXiaomiIt has a certain recognition and reputation in the market, but in the competition with other brands, its competitiveness is not enough to maintain a steady growth in market share.
In 2024,HuaweiMobile phoneswill be fully returned to the market, which will lead to domesticMobile phonesThe market has changed dramatically. Huawei Mate60The launch of the series marks the solution of the Kirin 5G chip problem, and the Kirin 8000 chip is equippednova12proIt was confirmedHuaweiThe full return of chips. Coming soonHuaweiThe P70 series was also revealed to be equipped with Kirin chips, which meansHuaweiMobile phonesFully return to the market, including Mate series, P series, Nova series, etcHuaweiIt is expected to quickly regain the market share that was once lost, and the otherMobile phonesThe brand will also be hit hard. Especially rightXiaomiwill face greater challenges in its market position.
with othersMobile phonesbrand comparison,HuaweiMobile phonesIt has significant features. First of all,HuaweiMobile phonesThe life cycle is longer compared to other brandsMobile phonesThe outbreak period was in the first three monthsHuaweiMobile phonesIt has more lasting stamina. Secondly,Huawei Mate60Pro uses its own Kirin 9000S5G chip, and for the first timeSmartphonesOn commercial satellite voice communication technology, its self-developed technology and materials also show domestic productionMobile phonesThe strength of the power. For example, the second-generation Kunlun Glass and the XMAGE Impact System both bring a new experience to users. These unique features make it:HuaweiMobile phonesIt has greater advantages and attractiveness in the market competition.
Looking ahead to 2024, domesticMobile phonesThe market is likely to usher in a major reshuffle, and what major changes may occur? First of all,HuaweiThe full return of the market will further strengthen its market position and pose a greater threat to other brands. Secondly, withHuawei Mate60series and other products launched, domesticMobile phonesThe technical strength and innovation ability will be further reflected, which will be domesticMobile phonesWin more ground in the market competition. At the same time, consumers are interested in domesticMobile phonesThe recognition and acceptance will also continue to increase, cultivating more loyal user groups.
However, the challenges cannot be ignored. AlthoughHuaweiBreakthroughs have been made in technology and innovation, but other brands are constantly trying to catch up. EspeciallyXiaomiAs a more well-known domestic productionMobile phonesBrands, whose declining market share and lack of competitiveness, will become an urgent problem to solve. In addition, although domesticMobile phonesIt occupies a large share in the domestic market, but still faces fierce competition in the international market. Therefore, how to enhance the brand image and product quality, and further expand the international market, is also domesticMobile phonesWhat brands need to focus on and work towards.
DomesticMobile phonesThe market is going through a big change, inHuaweiDriven by the market pattern, the market pattern has undergone significant changes. HuaweiThe return and full occupation will have a greater impact on other brands, especiallyXiaomiThere is tremendous competitive pressure. However, domesticMobile phonesThe future is still full of opportunities and challenges. HuaweiThe technical strength and innovation ability will further enhance domestic productionMobile phonesbut other brands are also constantly catching up. In the face of fierce market competition, how to enhance the brand image and product quality, and open up the international market, will be domesticMobile phonesProblems that brands need to work on. Only continuous innovation, continuous improvement, domesticMobile phonesin order to be invincible in the market.