Morning News reporter Qian Xin
Intangible Cultural Heritage Market, New Year Member Movie Viewing Month, Shanghai Taste Food New Year Goods Festival, and New Year's Party at the doorstep. As the New Year approaches, Shanghai citizens can enjoy New Year's delicacies, experience traditional folk customs, and feel the strong warmth of the New Year at their doorstep. The community business that meets the needs of shopping, catering and leisure has brought convenience and joy to citizens and friends, and also created a "second living room at the doorstep" for everyone to celebrate the festival with relatives and friends. 
During the Spring Festival of the Year of the Dragon, all commercial entities under Bailian Co., Ltd. have launched wonderful activities of "eating, shopping and playing" during the festival, opening up a diversified new scene of "near-local consumption" in the New Year, outlining thick smoke and fire, and accompanying everyone to spend a warm and peaceful "Dragon" New Year.
Red lanterns are hung high, conveying a lively and festive atmosphere. All kinds of Spring Festival couplets in the business district are full of good wishes and expectations for the New Year. Strings of red lanterns swaying in the wind, decorating the business district picturesquely, bringing happiness and warmth to people. Walking into the major shopping malls under Bailian Co., Ltd., it is like entering a New Year's painting full of joy and warmth, surrounded by a strong New Year's flavor
In the Expo Source, consumers will "break the wall" with the Dunhuang mythical beasts for the New Year, and have a close contact with these "big cutes". Here, you'll have the opportunity to delve into the murals, get up close and personal with the mythical beasts, and take photos. During the Spring Festival, the Expo Source will also bring a series of intangible cultural heritage hand-made activities, leading everyone to experience the fun of intangible cultural heritage culture and handicrafts in the paper-cutting, intangible cultural heritage prints, bamboo weaving and clay guarding of Rui Beasts. This New Year, tie the "source" Rui Beast, guard the New Year, and interact with the cute beasts to check in.
To celebrate the Year of the Dragon, Bailian Central has also taken on a new look and put on a "new dress" for the Year of the Dragon. Light up the lanterns, put the fortune oranges, and add the traditional cultural atmosphere of "100 million points" to add color to the flavor of the New Year. How much do you know about the 24 solar terms? How to write the word Spring Festival couplet? Looking for good things for the Spring Festival? In the Bailian Zhonglian Link-Qi Market, you can feel the folk customs, learn the culture, and experience the charm of traditional culture in the laughter and laughter of the festival. There are not only exquisite furnishing stalls, but also a variety of interesting interactions and games, waiting for everyone to check in
A "New Year party at the doorstep", or the first one that many consumers will enjoy in 2024, it is so unexpected and full of surprises, and it continues the style of Bailian Quyang art and culture. During the Spring Festival, Bailian Quyang devoted itself to creating a [Neighborhood Lounge], looking forward to the citizens coming to gather and appreciate the famous paintings together. Residents can go to the New Year's halon festival to feel Napoleon's courage; or stop at the world's famous painting gallery and listen to the performance of the flute boy; And don't forget to admire the elegance and beauty of the girl with pearl earrings, and see the Mona Lisa ...... sitting quietly in the room
The descendants of the dragon are going to celebrate the Chinese New Year, and how can traditional folk activities be left behind. All kinds of charming and interesting cultural activities make residents feel the joyful and festive atmosphere, and also convey people's blessings and expectations for the new year.
Bailian South Bridge will bring a wonderful dragon and lion dance performance on the first day of the new year to pray for a good momentum in the new year. The Year of the Dragon is the lucky year of the Dragons, and the game "Blessing of the Five Dragons" allows everyone to meet good luck in laughter and welcome the arrival of the New Year. During the Spring Festival, Bailian South Bridge also has a variety of traditional intangible cultural heritage cultural activities such as intangible cultural heritage shadow puppetry, candy blowers, sugar paintings, sugar gourds, cotton candy, dough kneading people, straw weaving, lanterns, etc., welcome everyone to bring their relatives and friends to experience it for themselves
Making national style pendants and feeling the thousand-year-old intangible cultural heritage indigo dyeing skills, an intangible cultural heritage art activity full of national style and classical charm will be launched in the western suburbs of Bailian in the New Year. There is a trendy national style theme party here, which will take everyone to experience the fun of national fashion role-playing. In addition, the western suburbs of Bailian will also take children to learn about all kinds of quintessential medicinal materials, promote the culture of traditional Chinese medicine, and inherit the quintessence of traditional Chinese medicine. In the Laba competition, we will also have a better understanding of traditional Chinese festivals through an immersive experience of Chinese culture, unlock the happy Chinese culture of the New Year, and let the culture of Chinese culture "start from the baby".
Bailian Lingang will also launch a fun interactive activity during the Spring Festival, so that consumers can receive a pair of "Fu" characters for free in Bailian Lingang Life Center without consumption, opening the Year of the Dragon. On the first day of the Lunar New Year, Bailian Jinshan will prepare for the dragon dance "Double Dragon Playing Pearl" performance, as well as New Year interactive games, New Year of the Dragon Folk Customs Exhibition, Dragon Baby Parade, God of Wealth Parade and other activities, telling the joyful atmosphere of middle age to the strongest
In addition, many stores such as First Department Store, Yongan Department Store, Bailian Jiading, Bailian Binjiang, Bailian Century and other stores will kick off the New Year in the form of wonderful dragon and lion dances on the first day of the Lunar New Year, with a number of New Year parades to send New Year blessings to consumers. At the same time, many shopping malls such as Bailian South and Bailian Central will also take turns to stage interesting folk activities such as blowing candy people, sugar paintings, sugar gourds, making noodle people, and making rabbit lanterns, so that consumers can feel the atmosphere of reunion, auspiciousness and festivity in the rich traditional culture.
The reunion year of the Chinese is even more reflected in the dinner table.
This Spring Festival, Bailian New Year's flavor is enough to "eat". Merchants have launched a variety of Chinese New Year gluttonous feasts. From traditional rice cakes and glutinous rice balls, to a variety of delicious New Year dishes and specialty snacks, every bite is a gentle embrace of the taste buds. Consumers can call friends and gather at the shopping mall at their doorstep to enjoy the delicious food prepared by Bailian for the Year of the Dragon.
Travel during the Spring Festival and catch up with the big "auspicious" together. At this year's "2024 Global Food Festival, Shanghai Taste, New Year's Etiquette", Bailian Festival of Friends took everyone to experience the intangible cultural heritage + New Year gift culture in one stop. More than 20 time-honored New Year's goods brands such as International Hotel, Xinya and Xinghualou were brought together at the scene, allowing consumers present to experience the "Flower" version of the taste of old Shanghai. In the fragrant New Year's ritual activities, all kinds of Chinese and foreign delicacies are dazzling, attracting a large number of citizens to come to "catch up" to prepare New Year's goods. Everyone is looking for goods, tasting delicious food, busy trading, bustling, and returning with a full load.
During the Spring Festival, First Department Store has settled in a large number of exciting food check-in places, among which the long-coveted oyster banquet buffet has captured the taste buds of a large number of foodies since its opening. In addition to the signature must-order oysters, the menu is fresh and varied, including barbecue, sushi and authentic lamb skewers. Let your taste buds celebrate the New Year together.
At First Yaohan, VIP members can also taste the gifts of the season and enjoy the plant-based cuisine of Lichun Vitality. Here, members will work with professional nutritionists to recognize ingredients, learn the whole nutrition combination, and master scientific and reasonable diet plans and diet plans. While learning about the food customs of the beginning of the Spring Festival, everyone also had the opportunity to experience the preparation of plant-based dishes on the spot and feel the charm.
During the Spring Festival of the Year of the Dragon, Bailian's commercial entities will make every effort to create a diversified business format of "doorstep consumption", provide a warm place for everyone to reunite and spend the New Year together, and meet everyone's spiritual and cultural needs and shopping needs for a better life and a happy New Year in the lively and jubilant New Year activities, comprehensively enhance the fun and charm of "playing and eating" during the New Year, and let residents feel the warmth and sense of belonging of the Spring Festival.