The time-honored brand has made the flavor of the New Year in Beijing more and more intense. According to the Beijing Evening News, early in the morning of February 5, the Dongcheng Food and Fashion Store in Daoxiang Village, Beijing, was lively, and citizens came to buy New Year's goods; The Daoxiangcun Zero store on Dongsi North Street has been queuing up for days to buy the unique dim sum that can only be bought here; On the day of the beginning of spring, the time-honored Hongbin Building launched the "Spring Cake**" to attract many diners to bite the spring; On the second floor of Wangfujing Gongmei Building, cloisonné gall bottles, carved lacquerware, filigree inlay handbags, etc., gather to "show off their skills"; The Spring Festival activities of the Beiping Ice Factory have also been opened, and full gifts and discounts have been carried out in Jiaodaokou, Liugonghui, Huayuan Road and other stores.
Beijing Daoxiang Village New Year's goods are on sale. Figure at the end.
Installing a dim sum box is a traditional project for the Chinese New Year in old Beijing; Stocking up on cooked food and drinks is also an indispensable decoration for the taste of the Spring Festival. Approaching the Spring Festival, every household is busy buying New Year's goods. Due to its high popularity and long historical accumulation, many time-honored brands in Beijing are the "stars" of New Year's goods in the hearts of consumers. For example, most of the consumers waiting to buy Daoxiangcun dim sum are old Beijing, because there are pastries that best represent the characteristics of old Beijing, and different categories have different meanings. Time-honored brands have accompanied the growth of generations of people, and some are also famous, and citizens can easily bring some time-honored brands to treat themselves or give gifts to relatives and friends, which can not only be called the inheritance of folk customs, but also can be full of the sense of ritual for the New Year.
Time-honored brands are expensive in the word "old", but "old" is not the only selling point. Once upon a time, foreign goods greatly crowded out the New Year's goods market, and some of the "lying flat" time-honored brands were reduced to childhood memories of melon and fruit sugar tea, which looked bleak on the fashionable shelves. In recent years, by virtue of conforming to the market mechanism, keeping integrity and innovating management, domestic products have re-led the trend and become the upstart in the market. The Spring Festival of the Year of the Dragon is approaching, which is the peak sales period, and the time-honored brand is "planting grass" in the hearts of more citizens and tourists through innovation to meet the increasing needs of consumers for the spirit of the festival.
Thankfully,This year, the intensity of the "volume innovation" of various time-honored brands in Beijing is no less than the degree of "volume publicity" of cultural tourism in various places. For example, considering that a large number of office workers returned to their hometowns for the Spring Festival this year and had no time to buy, Daoxiangcun launched the delivery service for the first time, and passengers who placed orders at Beijing Railway Station and Beijing South Railway Station could receive Beijing-style Boxing gifts delivered by nearby stores; At the same time, in terms of taste, the store has also launched a new dragon fruit mochi filled limited pastry for the Year of the Dragon, and continues to improve the formula for the varieties that have already been on the market. Another example is the ingenuity of Beijing Time-honored Gongmei Group, which integrates intangible cultural heritage engraving techniques into its products, showing consumers the exquisite craftsmanship of the collision of intangible cultural heritage and cultural creativity. On the one hand, it changes the sales channels and refreshes the purchase experience, and on the other hand, it is undoubtedly a good idea to keep the "C position" of the New Year's goods market, and it is also a good way to inherit and innovate the culture of the New Year.
Behind the time-honored brand "New Year" is the intention, carefulness and sincerity of the business philosophy. It is not only eye-catching but also quality and quantity, so as to keep up with the changes in the New Year's goods market that are both "shape-seeking" and "quality-seeking"; Only by focusing on connotation and innovating services can we meet consumers' dual needs for cultural significance and self-expression. Beijing's time-honored brand has done its best to tacitly integrate the Spring Festival culture into consumer behavior, and delve into product innovation with ingenuity, injecting surging vitality into the economy and adding a new flavor to the New Year's flavor.
* Beijing Evening News |Reporter Xin Yin.
Edited by Xin Yin.
Process Editor: Ma Xiaoshuang.