Course Background:
Those who do not seek the overall situation are not enough to seek a domain; Those who do not seek eternity are not enough to seek a moment. To carry out top-level design and formulate enterprise development strategy, middle and senior managers must master strategic thinking, analytical tools and business logic. The decoding of corporate strategy is not only about knowing what to do, but also about knowing how to execute it; Strategy decoding is not just about knowing what to do, it's about what to do! Strategic decoding refers to a dynamic management process in which an enterprise determines its mission, sets the strategic goals of the enterprise according to the external environment and internal conditions of the organization, makes major decisions and plans to ensure the correct implementation and realization of the goals, and relies on the internal capabilities of the enterprise to implement such plans and decisions, as well as control in the implementation process. According to Michael Porter, an effective strategic management must have five key points: unique value proposition, well-designed value chain for customers, clear value trade-offs, interactivity, and persistence.
China's enterprises are facing the challenges and opportunities of transformation and upgrading, and enterprise management is facing the new logic and new momentum of the unprecedented new normal of the economy. The rapid development of Internet technology, the acceleration of economic globalization, and the accelerated transformation of the economy under the new normal have made the external environment more and more elusive. In the face of the rapidly changing external environment, how should enterprises actively respond? How to transform and upgrade enterprise strategy? In a complex and chaotic environment, managers must have foresight and insight into the environment and situation, and managers must implement strategic changes. In order to calmly face market competition, the objective situation requires that middle and senior managers of enterprises must continue to innovate thinking methods, master strategic tools, and improve management level to adapt to unprecedented new challenges and new opportunities, so as to continuously enhance the core competitiveness of enterprises to adapt to the changing environment.
Course Benefits:
Identify the new opportunities and challenges faced by enterprise strategy decoding under economic transformation and upgrading;
Master new theories, analytical tools and innovative thinking methods for strategic decoding;
improve the systematic thinking ability of strategic decoding in the Internet era under economic transformation and upgrading;
Understand the overall strategic planning and strategic implementation strategy, so as to improve the business performance of the enterprise;
Enhance the ability of strategy execution, lead strategic management, and improve the competitiveness of core enterprises.
Course Duration:2 days, 6 hours a day.
Course Audience:Chairman, general manager, director, vice president, director and other senior management personnel who are committed to the company's growth.
Course Format::
Consultative training: theoretical analysis + case analysis + practical exercises.
Problem-oriented, heuristic, situational experience, coaching, question-solving, interactive, and group discussion.
Course Model:
Course outline
Lecture 1: New Business Logic Decoded by Strategy
Discuss:What will companies rely on to compete in the next decade?
Case Study:What exactly is the secret of strategic decoding?
1. The new normal of the economy and the transformation of enterprises
1.The new normal of the economy and the period of strategic opportunities.
2.The new normal of the economy and the period of strategic transformation.
3.9 characteristics of enterprise transformation and upgrading.
4.8 strategic logics of new business for enterprise transformation and upgrading.
5.Simon's why-how-what**circle**.
Discuss:Why do businesses need strategy decoding?
Case Study:The roots of Nokia's decline.
Case Study:The secret of Apple's rise.
Second, strategic decoding
1.The basic meaning of strategic decoding.
2.The process of strategy decoding.
3.The content of the strategy decoded.
3. Analyze the strategy at the enterprise level
1.External: Strategy is all about managing change and identifying external opportunities.
2.Internally: Strategy cultivates the ability to win.
3.Entrepreneur's heart: strategy to find the idea and goal of the enterprise to win.
Fourth, strategic management
1.Strategic Thinking and Strategic Origin.
2.Strategy four basic questions.
3.Strategic Misunderstanding - "Ten False Theories".
4.Strategy 9 traps.
5.Business logic: Several relationships that need to be dealt with for strategic management.
Teamwork:What kind of transformation strategy should traditional enterprises choose for transformation?
Lecture 2: Analytical Methods and Tools for Strategic Decoding
1. Decoding the external environment and strategy
1.Analysis of external environment and industry structure.
2.The connotation of the external environment of the enterprise.
3.The four levels of the external environment of the enterprise.
4.The process of analyzing the external environment.
5.PEST analysis of the macro environment.
6.A key point in the economic environment.
7.Consideration of the comprehensive cultural environment of society.
8.The political and legal environment in which businesses are facing.
9.The technological environment in which the enterprise is located - Internet technology.
Second, the industry environmental strategy decoding method
1.Analysis of the characteristics of Internet technology.
2.Analysis of the economic characteristics of the Solomome.
Case Study:Why did Ant Financial break out against the trend?
3.Michael Porter's Five Forces Model – Industry Structure Analysis.
4.SWOT analysis of the industry environment.
3. Industrial selection and resource allocation
1.The value of industry analysis.
2.Industry cycle analysis.
3.Industry value chain analysis.
4.Boston Matrix Method Analysis.
5.Enterprise entry and exit mechanisms.
Case Study:Practical application examples of the Five Forces Model.
6.TOWS matrix.
7.Industry selection and resource allocation.
8.Business Portfolio Analysis: BCG, GE Matrix.
9.BCG (Market Growth Rate – Market Share) Matrix.
10.Diversification strategy.
11.GE (Industry Attractiveness – Business Strength) Matrix
12.Enterprise entry and exit mechanisms.
Case Study:Alibaba value chain analysis.
13.Core competency analysis.
Case Study:Analysis of Ping An Group's core competitiveness.
14.Formulation of blue ocean strategy.
15.Tools and methods for decoding blue ocean strategy.
Case Study:Decoding Southwest Airlines' Blue Ocean Strategy.
Lecture 3: Strategy Decoding BLM Model and Strategy Execution
Model:Strategic BLM model.
1. Understand strategic BLM
1.Strategic planning.
2.Strategic transformation.
3.Strategy Execution.
4.Strategic Planning & Leadership.
5.Strategic Planning & Values.
6.Strategic BLM overall logical framework.
7.Strategic management processes.
8.Strategic Scope & Culture.
2. Analysis of strategy implementation
1.Market insight analysis.
2.Strategic intent analysis.
3.Innovation focus analysis.
4.Business design analysis.
5.Business planning analysis.
6.Resource configuration analysis.
7.Mission-critical analytics.
8.Perform monitoring analysis.
9.Perform a gap analysis.
10.Opportunity gap analysis.
11.Core competency analysis.
12.SPAN matrix analysis.
13.Business portfolio analysis.
14.Analysis of the competitive advantage of the enterprise.
15.Analysis of how a business is profitable.
16.Enterprise risk control analysis.
17.Action plan development.
Case Study:How to learn BLM and its execution from Huawei.
Classroom Walkthrough:How to decode and implement the strategy of the enterprise?