On January 21, the 2023 China Brand Festival Person of the Year Summit was held at the Shangri-La Hotel, Beijing, where a series of high-end keynote speeches, list releases, summit dialogues were held, and a "Glory Ceremony" was held.
At the "Glory Ceremony", the conference held the award ceremony of "2023 China's Top Ten Brands of the Year", "2023 China's Top Ten Brand Experts", "2023 China's Top Ten Chief Brand Officers" and so on. Professor Zhao Haoxing, Dean of the China-Africa Economic and Trade Research Institute of Zhejiang Gongshang University, Vice President of the Zhejiang Business Research Institute, and founder of China-Africa Bridge, was awarded the title of "2023 China's Top Ten Brand Experts" in recognition of his long-term brand marketing research and consulting, and his efforts to promote brands to go overseas, especially the efforts to promote Chinese brands to go overseas in Africa for ten years.
The China Brand Festival Person of the Year Summit is an important platform for discovering and promoting outstanding figures who have made outstanding contributions to the cause of Chinese brands, and is one of the most influential annual personal brand events in China, known as the "Oscar of the brand character industry". With the theme of "Who Wins Respect for China", the summit aims to discover and promote this year's exemplary figures in brand building, and has been successfully held in Beijing, Haikou, Sanya, Hangzhou and other places for 17 consecutive sessions.
This year's Top 10 Chinese Brand People of the Year are:Ren Zeping, Cai Lei, Yao Yang, Yin Ye, Zhang Qingyang (Brother Xiaoyang), Xiu Yuan, Lu Chuan, Chen Xingjia, Zhou Hongyi, Yuan Xiaolin,They have made outstanding contributions to the development of brands in their respective fields.
The top ten brand experts in China in 2023 are: Gu Junhui, Yao Jiqing, Chen Rong, Zhao Haoxing, Huang Hainan, Duan Chuanmin, Xu Haoran, Qu Cheng, Mu Hong, and Zhu Li.
Ten years ago, on May 10, 2014, the general secretary of the first in Zhengzhou, Henan Province, put forward the important strategic idea of "promoting the transformation of Chinese manufacturing to Chinese creation, Chinese speed to Chinese quality, and Chinese products to Chinese brands", which provided a clear strategic idea for the high-quality development of China's economy and corporate brand marketing. Brand strategy, brand marketing, brand going overseas, brand service, etc. have become the development concepts and strategies of enterprises and even all organizations. On April 24, 2017, ** officially approved the National Development and Reform Commission's "Instructions on the Establishment of "China Brand Day", and agreed to set May 10 as "China Brand Day" every year from 2017.
On November 18, 2023, the 17th China Brand Festival 2023 with the theme of "Recovery and Take-off" was grandly opened at the International Convention and Exhibition Center of Yunqi Town, Hangzhou. Clause.
Ten. 1. Chen Changzhi, vice chairman of the Standing Committee of the 12th National People's Congress, former chairman of the China Democratic National Construction Association, and chairman of the China Siyuan Engineering Association, delivered a speech. Liu Jie, Deputy Secretary of the Zhejiang Provincial Party Committee and Secretary of the Hangzhou Municipal Party Committee, announced the opening of the conference. Dong Mingzhu, chairman and president of Gree Electric Appliances, and other brand representatives from all walks of life made keynote speeches respectively。More than 6,000 guests from all walks of life such as politics, business, industry, academia, and media gathered together to witness the rise of national brands and work together to dedicate an unprecedented "Asian Games for Brand People".
In the past ten years, the Youchuang brand marketing and China-Africa Bridge team led by Professor Zhao Haoxing has been committed to regional brand marketing and brand overseas think tank and service empowerment activities, and has successively provided think tank consulting and talent training activities for trade circulation and brand marketing for more than 50 regions inside and outside Zhejiang Province. Serve nearly 100 corporate brands to carry out brand marketing and brand going overseas in both domestic and foreign markets; Submit the think tank report to the relevant leaders of the Ministry of Commerce and Zhejiang Province and get affirmative instructions; At the same time, since 2019, Professor Zhao Haoxing's team has held forums and summits related to brand development and innovation in Hangzhou on the "China Brand Day" for five consecutive years on the "China Brand Day" with Zhejiang Gongshang University and Zhejiang Shangshang University Pioneer Park as the position, becoming a new force of "academic" in Zhejiang Province to promote brand development.