In the 80s, his father had already amassed a fortune of more than a million, comparable to today's billionaires.
He grew up with a golden key in his mouth, never knew what poverty was, and lived a materialistic life.
In the 90s, he took 2 million yuan from his father to found Danone Group, and his worth soared to 400 million in 10 years.
He enjoys life, wears 160,000 pieces of clothes, drives a luxury car and lives in a mansion, spends hundreds of thousands a day without blinking his eyes.
It's a pity that the sky did not fulfill people's wishes, and the "rich second generation" who wanted to get wind and rain back then finally fell under the waves.
After the company went bankrupt, he sold his luxury car and mansion, lived in a rented house for a few hundred yuan a month, and ate cheap takeaways.
After his wife went bankrupt, he ran away with the money, and after more than ten years, he looked back and found that he had nothing.
How high-spirited I was at the beginning, how depressed I am now.
Today, let's talk about Zhejiang's top "rich second generation", Wang Yinda's ups and downs.
Speaking of Wang Yinda's father, Wang Hongqing, he was also a figure in the 80s.
In the early 80s of the last century, it was the early stage of reform and opening up.
Wang Hongqing's eyes are like torches, he is on the tuyere, and he soon earned the first pot of gold.
Soon, he accumulated a net worth of millions.
In that era when the per capita salary was only more than 30 yuan, Wang Hongqing's millionaire net worth was equivalent to that of a billionaire now.
With such a backer, Wang Yinda can be said to be born with a golden key, and he doesn't need to run for life all his life.
But it is precisely because of this that he laid the groundwork for his future profligacy.
Because of his pampering since childhood, Wang Yinda has developed an arrogant and domineering personality and has become a well-known local "child king".
He doesn't like to study, and he takes a group of children around all day to do evil.
After I went to high school, my personality became worse and worse.
After graduating from high school, Wang Yinda did not continue his studies or look for a job, but spent all day loitering and causing trouble.
Seeing him in such a state, his father hated that iron could not become steel, and in order to sharpen his temperament, he directly threw him into the army to hone him.
After three years of military career, Wang Yinda grew up quickly, and his personality gradually became calm, and he was no longer as flamboyant as before.
But the problem of spending money and spending money has not changed.
After Wang Yinda retired, his father arranged for him to work in his own factory.
Wang Yinda was also very obedient and did not refute his father's arrangement.
A year later, his parents also arranged a marriage for him, allowing him to marry the most beautiful girl in town, and after marriage, the two gave birth to a son and a daughter.
In the 90s, Wang Yinda has lived a happy life with a car and a house, and a wife and children on the hot kang.
Enjoying the benefits brought by his father's success, Wang Yinda could have been happy forever, but he didn't.
Wang Yinda is a motivated person in his bones, he does not want to live in the shadow of his father for the rest of his life, but to become a successful businessman like him.
He told his father about his idea, and instead of laughing at his whimsy, he was very supportive of his decision.
My son, after all, has grown up! ”
It seems that Wang Hongqing is very confident in his son's business talent.
To this end, he gave his son 2 million start-up funds and 10 acres of land, so that Wang Yinda could do it.
But don't underestimate the 2 million, in the 90s, when the per capita salary was only a few hundred yuan.
2 million, which is already equivalent to 10 million now.
In this way, Wang Yinda took the start-up capital given by his father and officially started his own road of "death".
In 1997, with the development of reform and opening up, the people gradually became rich, and the money in their hands became more and more.
With money, it is natural to want to enjoy a better material life.
In such an atmosphere, there are business opportunities everywhere in China, and at the suggestion of his father, Wang Yinda decided to enter the home appliance industry.
At the beginning, Wang Yinda only sold electric fans and heaters, but as the business became bigger and bigger, Wang Yinda also built his own production plant.
In those days, quality control was not as strict as it is now.
As long as it is cheap, it is easy to occupy the domestic market.
The household appliances sold by Wang Yinda were sold because of their low sales and good quality, and they soon occupied the domestic low-end market.
Wang Yinda also earned the first pot of gold in his life with this.
In 2002, Wang Yinda decided to expand the factory and located it in the Fuhai Town Development Zone in Cixi, Zhejiang Province.
Because of sufficient funds and accumulated sufficient technology, Wang Yinda began to transform, from the production of small household appliances to large appliances.
For example, refrigerators, washing machines, and so on.
After 2000, the domestic economy developed further, the home appliance business was booming, and Wang Yinda's enterprise became bigger and bigger.
By 2007, Wang Yinda had been in business for 10 years, and his worth had swelled from 2 million at the beginning to 400 million.
Wang Yinda has also become a veritable successful entrepreneur.
With money, Wang Yinda began to be greedy for enjoyment.
He is a big spender, and after accumulating enough to start a family, he has become even more unrestrained in spending money.
Wang Yinda likes cars, especially luxury cars, so he built a garage full of hundreds of luxury cars.
Rolls-Royce, McLaren, Bugatti, Porsche, all kinds of luxury cars that can be called unnamed, Wang Yinda has them in his garage.
Sometimes just because she likes it, she will buy all the colors of a luxury car, change it every day, and never repeat it for half a year.
In addition to cars, Wang Yinda also likes to dress up and wear 160,000 pieces of clothes, each of which has to be specially customized from Italy.
He also likes to travel, taking relatives and friends around the world to go abroad, and the accommodation fee for just one day will cost tens of thousands.
Wang Yinda threw a lot of money without blinking his eyes.
In this way, time passed slowly under Wang Yinda's squandering.
2008 was a year of special significance for Wang Yinda, the year in which his most respected father passed away.
He was so grieved that he vowed to give his father the most luxurious funeral.
He spent a huge amount of money to build a tomb for his father, on which dragons and phoenixes were carved, and he might as well make more comparisons with the mausoleums of emperors and generals.
On the day of the funeral, hundreds of people in the funeral procession, beating gongs and drums, Wang Yinda held his father's ashes and cried at the front.
The reason why he respects his father is because Wang Hongqing can escort Wang Yinda's enterprise.
will always give Wang Yinda guidance when he is in a stalemate, and with the concerted efforts of father and son, Wang Yinda's business can expand so rapidly.
Therefore, on another level, the death of his father is not only a blow to Wang Yinda, but also a blow to the enterprise.
Because since then, no one has covered Wang Yinda.
After the death of his father, Wang Yinda, who inherited all the family property, was full of spirit and devoted all his energy to business expansion.
He bought 300 acres of land in one go and planned to build the Danone Industrial Park.
To do this, he borrowed heavily from banks.
Because of Danone's good reputation, it was developing rapidly during that time, so Wang Yinda easily borrowed a lot of money.
In 2012, the Danone Industrial Park was officially settled.
The plant covers an area of 350,000 square meters, attracting 23 companies to settle in.
There are more than 1,000 workers alone, and the total industrial output value ranks second in Fuhai Town.
In order to facilitate the commuting and entertainment of workers, he deliberately bought a piece of land near the park and spent a huge amount of money to build Danone Park.
On the second floor of the Danone office, he also designed a small garden filled with flowers, pavilions and rockeries.
This small garden alone cost millions of dollars to renovate.
The tables, chairs and leather sofas in the executive's office are all imported from abroad.
In order to facilitate management, Wang Yinda decided to live in the company.
To this end, he has made the entire 6th floor of the group building his private villa, which is quite luxuriously decorated.
In the middle of the living room, there is a large round table, and in the glass cabinet on the side, there are countless antique paintings.
Because his daughter likes to swim, he also specially built a large indoor swimming pool on the 6th floor for his daughter to swim.
The business is getting bigger and bigger, and Wang Yinda is full of ambition at this time, planning to build Danone Group into the largest and most advanced industrial park in Fuhai Town.
In order to realize his dream, he invested more money and introduced more advanced equipment and logistics systems from other places.
At that time, since the ** industry had not yet risen, the e-commerce industry did not have an impact on the real industry.
In addition, since 2009, the state has carried out the policy of sending household appliances to the countryside, and people can get a subsidy for buying household appliances.
As a result, a large number of customers poured into the market, and Danone was in full swing at the time.
From 2008 to 2013, Danone entered a stage of rapid development in the past five years, and the scale of the enterprise became larger and larger.
Gradually, Wang Yinda began to emerge in the local area, becoming the youngest and most promising entrepreneur, and his hands were soft when he won awards.
At this time, Wang Yinda was immersed in the joy of success, but he didn't know that disaster was already quietly coming to him.
Under the influence of the policy of "expanding domestic demand" and "sending household appliances to the countryside", a large number of businessmen have settled in household appliance enterprises, and the industry has gradually formed a trend of involution.
Coupled with the rise of e-commerce, it has had a huge impact on the real industry, and gradually, Danone's market share began to decrease year by year.
In 2013, the policy of "household appliances going to the countryside" ended, and there was no subsidy, and the overall sales of the household appliances industry were rapid.
Under the involution of the industry, Danone's overall revenue has shrunk seriously, even to the point of making ends meet.
Just when the company was facing a debt crisis, there were also management problems.
In the early days of the company's expansion, Wang Yinda placed many relatives in the company's senior management positions.
The wife is in charge of the company's finances, and the brother-in-law arranges for warehouse management.
The core departments are almost all controlled by relatives.
This family-style business operation has been opposed by many of the company's executives.
But Wang Yinda retorted bluntly.
"I trust my relatives more than strangers, at least they won't hurt me! ”
But in fact, once the week is arranged in the core position, they will not only harm you, but even before you die, you will be stabbed again.
When the company's market share shrank, Wang Yinda found that there was a lot of backlog in the warehouse.
A considerable number of them are required to return by customers because of quality problems.
Wang Yinda was very puzzled, although the business was not as good as before, he would never destroy the company's reputation with shoddy.
Under strict investigation, it was found that it was the company's relatives who went around eating kickbacks and used substandard parts in order to make money.
When Wang Yinda found out, he was very annoyed, but he was helpless about it.
Because the debt crisis alone is enough to make him anxious.
When the company expanded, it borrowed a large amount of money from banks, with a total amount of 300 million.
In addition, Danone Group also has a large number of outstanding payments, with a total amount of about 100 million yuan.
Combined, Danone's liabilities have reached 400 million yuan.
At first, the company was able to repay the interest, but then his wife's actions completely pushed Danone into the bottomless abyss.
In fact, this can't blame his wife, it is completely Wang Yinda's own doing.
When the company was on the verge of bankruptcy, Wang Yinda not only didn't think about how to save the company, but cheated on his wife without telling it.
In a fit of rage, his wife disbanded the company's finance department, took a large amount of cash, and disappeared without a trace.
Only left Wang Yinda with 2,000 yuan of living expenses.
At this point, Wang Yinda's capital chain was completely broken.
In 2015, Danone declared bankruptcy, and its 18-year-old business empire collapsed.
After bankruptcy, Wang Yinda had nothing but a debt of up to 400 million yuan.
In order to repay the loan, he sold the villa and sold all the luxury cars in the garage, but even so, it was still not enough to pay off the debt.
In 2019, the court began forcibly auctioning off all of Wang's factories, ordering him to vacate them within three months.
Looking at the chicken feathers, Wang Yinda was helpless, sighed, and could only accept the reality.
Now, Wang Yinda's debts have still not been paid off, and he lives in hiding every day.
On a given night, will he look up at the stars and lament the impermanence of the world?
In the first 40 years of his life, Wang Yinda accumulated unprecedented wealth and enjoyed all the luxuries in his life.
40 years later, Wang Yinda's empire collapsed, and until he died, he didn't know if he could make a comeback.
And the culprit of all this is that Wang Yinda is too ambitious and wants to make his company to the top in one breath.
But in fact, no one can become a fat man in one go, and the consequences of pulling seedlings will only be self-inflicted.
I think Wang Yinda knows this truth by now, but it's too late.
I can only swallow the bitter fruit of my own creation with tears. **10,000 Fans Incentive Plan