Students often ask, "What I do is very small, can I make it into a knowledge IP?" How to monetize? ”
First of all, I want to answer you categorically, needless to say, you can definitely do it.
The niche track is actually conducive to you to deepen your craft and have no distractions.
The most important thing is that in the face of China's huge market, your so-called niche track is enough to feed you as an individual.
If you choose a niche market, then I believe that it must be based on your passion, otherwise you can't choose a so-called niche market to cultivate, right?
Therefore, sometimes we choose the track, and maybe more choose our future lifestyle. That's why we put a lot of emphasis on the importance of putting love first in that positioned clover model.
Your niche sweep love is the way of life you like, because you love it, and then you are willing to share, and finally achieve others.
Actually, 99 in this world99% of people are all content consumers.
They watch, watch, listen, and play everything, but they never produce content.
Only 001% of people are willing to go against their nature and become a service provider, sharer and creator of content.
But just a small number of people are enough to make us a small but beautiful company.
That's the first answer to this question, and the answer is a very affirmative answer.
Now it's a matter of how to do it.
The second point is that niche tracks must have high customer orders.
If you want to do niche tracks, you need to be very careful in the design of the product system and the anchoring of the product.
Because you do have a short period of time, it is difficult to attract target customers who are interested in your track. After all, the base of the crowd will be slightly smaller.
The more professional and vertical the more crowded, the less likely it is, so the more expensive your charge** is: high customer order + vertical.
If there are very few people who could have paid you, and then you charge a very low average order value, your overall revenue will be very miserable.
Why is our dual-domain closed-loop in addition to the actual combat circle of 499, and then it is a personal training of 10,000 yuan, and then a system clone service with a higher customer order?
It's just to give the crowd 001% of light self-employed people provide better services, and it is impossible for us to reduce our service standards and costs.
I don't need to serve more people, just serve this 001% of the population will do.
For example, we have a personal trainer who does cheongsam customization, is it small? Very niche.
However, we planned a set of products for her to popularize the "Chinese Traditional Clothing Inheritance Class".
50 people signed up for the popularization class, and 20 people were set for the first business from 10,000 yuan, and the realization exceeded 50w.
So it's not about the niche of the track, it's always about your positioning, your products, and your systems.
3. No matter what the track, it must be combined with the underlying needs of human beings.
Remember? We say that product planning is the beginning, and it must always be combined with the underlying needs of human beings.
Hold human nature to the core, just these 6 words.
Becoming rich, loving beauty, afraid of death, becoming stronger, health, emotional, the 6 pedestals of public demand, you have to keep in mind that all marketing and content design must be linked to these 4 pedestals.
For example, there is a teacher whose products teach meditation and sleep aids.
There is no demand for this, of course, but the problem is that there are not many similar products, too many.
What to do? Linking the action of sleeping with the underlying human demand "love beauty", the explosive product planned for her is: "Sleeping Beauty: Sleeping from the Glowing You".
At once, her service and direct sales of products were opened several grades. Moreover, the subsequent consulting transformation is a direct back-end profit product.
So back to the previous question, it is not whether it is niche, but the positioning design, product system and the system design of the entire transaction and monetization.
Today's knowledge IP, if the product design is still only in the course and knowledge stage, it is a point, the road will be narrower and narrower, and it must be from the beginning of the market, point, line and surface to the market, which is the way to survive for a long time.
Nowadays, it is no longer enough to just make a personal IP.
Individuals with personal experience and skills, who want to experience the complete layout and system design, and get the results directly without detours, please pay attention to Yina Dual Domain Closed Loop!