In the countdown to the Spring Festival, major Chinese New Year movies are preparing for release, which has aroused the audience's eager anticipation. These movies have a strong lineup, exciting plots, and extremely fierce competition at the box office, and who can become a dark horse has attracted much attention.
The first is "Hot and Hot", which won the championship with a pre-sale box office of up to 400 million yuan, and there is no suspense. The joining of powerful actors such as Jia Ling and Lei Jiayin makes people full of confidence. In addition, the warm-up marketing of the film is also very ingenious, and the rumors of Jia Ling** have sparked a lot of discussions, adding a lot of topicality to the movie.
However, the performance of Article 20 is surprising. Despite the joining of powerful actors such as Zhang Yimou and Zhao Liying, the box office performance failed to surpass "Hot and Hot", which was somewhat unexpected. And "Mr. Red Carpet" starring Andy Lau suffered a dismal box office performance, which is embarrassing. However, this is not the decline of Andy Lau's personal charm, but the impact of the general environment and capital operation.
In today's complex film market, the key factor for the success of a film is not only the number of films scheduled in the early stage, but also the reputation and quality. Therefore, perhaps we should give more patience and expectation to those films that fail to stand out in pre-sales, believing that with good production and excellent content, they can also achieve better performance in the post-production.
What do you think are the key factors for the success of films in the current film market?