In 2023, the Hong Kong Stock Exchange will raise 150.7 billion, of which 46.3 billion will be raised in IPOs. At the top of the list is Zhenjiu Li Du (HK:06979), which raised 53The HK$100 million achievement stood out. This achievement is not only a success for a company, but also a new milestone for the wine industry, which makes people re-examine this domestic brand.
Zhenjiu Lidu's success stems from a number of reasons, all of which provide strong support for it to stand out in the highly competitive market.
Fill the scarcity of liquor stocks on the Hong Kong Stock Exchange
China's liquor industry is in the spotlight, but liquor stocks listed on the Hong Kong Stock Exchange are scarce. The success of Zhenjiu Li Du has filled this gap and become a dark horse on the Hong Kong Stock Exchange. This uniqueness attracted the attention of investors and laid a solid foundation for its successful listing.
Liquor marketThe potential is huge
As a leader in the wine industry, Zhenjiu Lidu not only has excellent product quality, but more importantly, its market potential is huge. With the continuous growth of domestic and foreign market demand, liquor has become the focus of investors' attention. With its high-quality products and deep historical roots, Zhenjiu Li Du has become the object of investors' pursuit.
The success of Zhenjiu Li Du has not been without its challenges. Looking back on history, Zhenjiu Liquor once faced the dilemma of bankruptcy and reorganization, and it was difficult to find a successor. The failure of the bid in 2008 gave people more doubts. On August 28, 2009, in the competition with Kweichow Moutai and Guizhou Tongjitang Pharmaceutical Co., Ltd., Huazhi Liquor Co., Ltd. won the bid for Guizhou Zhenjiu Liquor Factory with 82.5 million yuan. VATS Group's move and the failure of Moutai Distillery to bid for it left an opportunity for the rise of Zhenjiu Li Du. In this process, Moutai Distillery chose to abandon the relocation experiment from strategic considerations and concentrate on expanding production capacity, which was once questioned, but became a wise move later. This decisive decision has brought more room for development to Moutai Distillery.
Innovative and diversified product lines
The success of Zhenjiu Lidu proves that in the market competition, innovation is the foundation of the enterprise. The liquor industry has a long tradition, but as consumer tastes diversify, companies need to innovate and launch products that meet market demand. By expanding the product line, we can meet the needs of different consumers and increase market share.
Quality first, build a liquor brand
With its excellent product quality, Zhenjiu Lidu has established a good brand image. Quality first can not only win the trust and reputation of consumers, but also enhance the competitiveness of enterprises in the market. Other soy sauce and wine companies can learn from this experience, pay attention to product quality, and enhance brand value.
On the road ahead, we look forward to the rise of more similar domestic enterprises and jointly write a glorious chapter of domestic power.
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