Direct brands are open to joining, and the regional franchise system is expanded across the board.
The core keyword of tea drinks in 2024 is: franchise.
The guiding factor that determines the victory of this competition is directly directed at the franchisee.
Honor and disgrace are shared, and life and death coexist. Even at the franchisee conference, the senior management of the chain headquarters did not raise their arms so bluntly, but in the dinner party of pushing the cup and changing the lamp, it can be sincerely reflected in the "thank you for your support, work together, and move towards a better next year together".
For a long time, the function of joining the headquarters is responsible for two sectors, new product research and development and material distribution.
Time has passed, and everything has changed.
The chain headquarters no longer only acts as a delivery person, but also has to worry about hygiene standards, service language, store design, and drainage to the store.
At this time, a franchise partner with an excellent sense of service plays a key role. They use their own experience to take care of their own storefront, serve every customer well, the headquarters only need to give the corresponding support, research and development on time and punctual development of competitive, profitable products, they can become the brightest store on the street.
Give them a fulcrum, and the earth can also pry to the edge of the sky.
These valuable experiences and cases have been used as teaching materials by the headquarters, compiled into training manuals, summarized into corporate manuals, and widely circulated in internal groups.
Most of the headquarters with the experience of co-creation with franchisees will cherish this friendship and deeply understand the profound truth that you have me and I have you in the hearts of the senior management. As a result, there is a full moon that development depends on everyone, you and me.
There are, of course, exceptions.
Tea shop. Sometimes, in order to develop rapidly, they do not pay attention to recruiting partners who are not very suitable for their stage. mistakenly thinks that you can move forward steadily by relying on the dual output of system and emotion. The two parties, who are not very compatible with each other, fell in love, and in the end it was destined to be the beginning of comedy, the end of tragedy, and each looking for a new other half.
In the past 30 years of development of the milk tea industry, there have been many franchisees with store opening experience and multi-store management, and the industry has called them "super franchisees". For this industry, they know very well what brand has a future, which performance is what, and the account book in their hearts is clear at a glance.
As long as the brand momentum gradually rises, they will be like hearing the rallying call, and they will take out 12 points of strength to increase the bricks and tiles, and cheer to help.
The fact that a franchisee holds several similar brands has become a new situation.
It doesn't matter what is right or wrong, investment and entrepreneurship are oriented to the best return ratio. No one wants to put their eggs in one basket.
Yes, the importance of brand potential energy is beginning to emerge.
What is brand potential? It is not simply a matter of who has the most stores, but also needs to be considered comprehensively. Generally, there are 4 important indicators to look at.
1. Store business flow, considering the ability of the headquarters to attract customers.
2. The net profit of the store measures the ability of the headquarters to be the best chain.
3. The positive product determines the store repurchase index.
4. The construction of promotion channels determines the sustainability of brand awareness.
As for the traditional QSC indicators and store location and other factors for opening stores, in their years of business career, they have practiced their own tricks and seized the day.
The headquarters is responsible for air support (brand power building), back-end supply support (** chain), and the front-end front is strategizing among these generals who have commanded the army for many years.
Division of labor and cooperation, each in charge of its own policy.
In terms of territory expansion and vision depiction, whoever can show and explain the strategy and tactics more clearly, the team of followers (franchisees) will gradually expand.