This year's Spring Festival stalls are very lively. Although there is no "blockbuster" in the traditional sense, the main creative lineup of films such as "Hot and Hot" and "Flying Life 2" is eye-catching, with actors with box office appeal such as Jia Ling and Shen Teng, and there is no lack of popularity after release.
The Spring Festival has always been regarded as the "first schedule", and there have been many popular movies, but the huge schedule dividend means more fierce competition. Among the films released during the Spring Festival this year, some of them lead the box office and have attracted more attention; There are also those who decisively choose to withdraw and choose another opportunity.
What kind of movies can win the hearts of audiences? How will the box office performance of the Spring Festival stalls affect the box office trend of movies throughout the year?
Data map: The picture shows a movie theater in Ganzhou, Jiangxi, where people walk past the promotional materials of related movies during the Spring Festival. Photo by Liu Lixin.
Why did the box office hit a new high?
Taking stock of the films released during the Spring Festival in the Year of the Dragon, many of them contain comedy elements, and the content radiates realistic themes such as sports and entertainment industries, leaving the audience with plenty of room to choose.
According to ** news, according to the preliminary statistics of the National Film Administration, the national film box office during the Spring Festival holiday (February 10 to February 17) in 2024 will be 801.6 billion yuan, and the number of moviegoers was 16.3 billion, an increase of 18 percent at the box office and number of people during the Spring Festival holiday in 202347% and 2636%, all of which set a new record in the same period.
Maoyan Entertainment Market Analyst Lai Li believes that this year's Spring Festival stall cycle is longer, and the Spring Festival holiday includes Valentine's Day, so the box office on Valentine's Day (the fifth day of the Lunar New Year) has increased significantly compared with the previous day, and it has risen to a certain extent.
In addition, Lai Li told reporters that the overall reputation of this year's Spring Festival films is also the best in the past five years, with a combination of ticket price reduction, high-quality content, marketing, ticket compensation and other factors, which jointly helped this year's box office hit a new high.
In the vertical dimension of films, the high box office results of the Spring Festival stalls are also inseparable from the head effect of the first camp.
2024 Spring Festival Movie Data Insights" shows that this year's Spring Festival stalls will watch 1 movie per capita19 films, the "head effect" is obvious, and the ticket purchase rate of "Hot and Hot" and "Flying Life 2" is nearly 17%.
Hot and piping hot". Courtesy of the filmmaker.
Moreover, for the first time in this year's Spring Festival, four "1 billion box office club" films appeared, among which the two films "Hot and Hot" and "Flying Life 2" achieved a crowd break, both of which won more than 2 billion box office, which played a significant role in boosting the box office of the Spring Festival.
Why does the head movie win?
In terms of quantity, there are not a few films released during the Spring Festival, but the popularity is basically "Hot and Hot", "Flying Life 2", "Bear Infested? Reversing Time and Space" and "Article 20" are the four ** parts of the hand.
For example, "Flying Life 2" won the box office daily crown; "Hot and Hot" has been a topic of conversation for several days; "Article 20" word-of-mouth counterattack; Bear Infested? "Reversal of Time and Space" made a lot of money with a stable audience and accumulated IP popularity.
The competition between the top films is also fierce. Before the start of the Spring Festival, "Hot and Hot" and "Flying Life 2" were relatively optimistic films in the industry, with strong box office appeal of the actors, and the box office was very tight on the first day of release.
Flying Life 2 tells the story of the former champion driver Zhang Chi. For various reasons, Zhang Chi has now become a driving school instructor, living a depressed life, the conversations with old friends are funny and sad, and he has dreams, but he can only hide them in his heart.
Until one day, under the sponsorship of the director of the "Old Man Le" car factory, he took the lead in forming a grass platform team, preparing to participate in the Bayin Brook Clara Race, modifying the racing car, giving up and insisting on ......On the field, Zhang Chi finally defeated himself.
The official Weibo of the movie "Flying Life 2".
The content of "Hot and Hot" is not difficult to understand. Le Ying is a bit homely, she once felt lost in life and couldn't find the direction of her efforts. She has experienced the lows and trials of life, and with her own efforts, she has rebuilt her self-confidence and won understanding and respect.
As for the "Bear Infested" series of movies, after years of development, it has accumulated a group of highly sticky audience fans. This year's Bear Infested? "Reversing Time and Space" is also a new work for the 10th anniversary of IP, which itself has a relatively solid IP foundation and appeal.
Lai Li believes that the Spring Festival file has a strong "family carnival" viewing attribute, and the "Bear Infested" series of movies has always maintained a relatively good reputation, with rich and diverse themes, which meets the viewing needs of family audiences.
How many families are happy and how many are sad?
However, although the Spring Festival stall is recognized as a popular schedule, the movies that squeeze into this track may not all get a piece of the pie.
An example is that four films have been withdrawn from the Spring Festival file this year. Among them, "Huang Pi: The God of Wealth Cat Descended from the Sky" and "Bajie: The Nether of the Canopy" were not satisfactory at the box office, and they were far behind by popular films such as "Hot and Hot" and "Flying Life 2".
The withdrawal of so many films once involved discussions on film scheduling and other aspects, which also showed the uncertainty of the film market from one side. The Spring Festival file has huge dividends, but the competition is fierce, and the quality of the film and the accuracy of publicity and distribution are often higher.
The reasons why a movie chooses to be unfinished may vary. But at any time, the story is intentional and innovative, and the publicity and distribution are the key factors for film and television works to win a good reputation. After all, audiences want to see good movies that are well-made and full of sincerity.
Lai Li said that considering the major schedules after the Spring Festival, the number of new films is still relatively limited, the "Matthew effect" of films during the schedule is intensified, and there is also a certain gap between hot and cold schedules, so the film market is still facing certain challenges this year.
The box office results of the Spring Festival stalls in the Year of the Dragon are quite good, which undoubtedly injects a shot in the arm into the 2024 film market, and also makes many people look forward to the performance of the film market in the future.