Wen Leju Finance and Economics Yan Ming Association
According to some data, about 600,000 Anhui people work and settle in Beijing. Dai Jiangping, who is decorated in the present dynasty, is one of them.
Born in Anhui Province, Dai Jiangping is a craftsman with a background in wood carving, and since the 80s of the last century, he has become a "North Drifter". In 1986, Dai Jiangping devoted himself to the home decoration industry and founded the Warm Home Decoration Company. With this entrepreneurial experience, Dai Jiangping saved the first pot of gold, and in August 1999, he invested and registered the establishment of "Beijing Jinchao Decoration Design", referred to as "Jinchao Decoration"), this year, Dai Jiangping was 36 years old.
In 2008, on the occasion of the 10th anniversary of the establishment of the Decoration, Dai Jiangping took the lead in playing the slogan of "19,008, the old house for the new home", and officially turned the main business of the Decoration to the secondary decoration.
On February 1, 2024, Dai Jiangping, chairman of Jinchao Decoration, publicly stated at the company's Spring Festival annual meeting that "adhering to the differentiation strategy of old house decoration" is the only way for Jinchao Decoration to cross the cycle in the fierce external competition and industry involution and achieve sustainable growth in performance. Nowadays, with the decoration of the "second generation on stage", the strategy of old house decoration also continues.
Compared with the hard work of the first generation, the second generation often has a high starting point. According to public information, Dai Jiangping's daughter Dai Xianyan was born in Tongcheng, Anhui Province, and graduated from the Naval Submarine Academy of the People's Liberation Army of Chinese and the MBA of Vancouver Island University. The Chinese People's Liberation Army Navy Submarine Academy is "a key construction college for the overall conditions of the army's '2110 Project'". However, the MBA of VancouverIsland University is a business administration major of the Canadian public university "Vancouver Island University", which may be considered for the future. In 2015, Dai Xianyan officially entered Jinchao Decoration and directly served as the director of operations of the Internet Center, and by 2017, Dai Xianyan was directly promoted to the general manager of Jinchao Decoration.
Judging from the current shareholding structure of today's decoration, its main shareholders are the founder Dai Jiangping and the natural person Dai Weiping, who directly hold 171429% and 114286%, the other two also indirectly hold shares through the largest shareholder of Jinchao Decoration "Beijing Jinchao Home Product Design Group", which holds 714286% equity. In the end, Dai Jiangping held 60% of the shares of Jinchao Decoration, and Dai Weiping held the other 40%, and the total shareholding ratio of the two reached 100%.
It has been reported that Dai Jiangping and Dai Weiping may be brothers, and although the second-generation Dai Xianyan has served as the general manager of Jinchao Decoration, she does not appear in the list of shareholders.
At the beginning of 2022, Jinchao Decoration has launched a new product with 0 additional items, mainly covering 22 items in 4 categories, including main materials, electrical appliances, customization, small switch panels, large to customized furniture, complete renovation of water and electricity and other hidden projects, basically covering all the "loopholes" that are easy to produce additional items.
But on the other hand, complaints about the decoration of the present day also occur from time to time. In March 2023, a public report said that "many consumers reported that the increase in decoration in the present dynasty is in serious chaos", and the detailed content said that a certain owner in Taiyuan finally chose the decoration of the present dynasty after several comparisons, but unexpectedly, the addition in the middle and late stages made Ms. Chen very upset. Ms. Chen said that when signing the contract, Jinzhao Decoration orally promised to take the contract as the standard, but when settling the cost of the wall demolition stage, there was a "wall demolition, bricklayer plastering", which required it to pay 1,500 yuan. There are also two partitions, the contract ** is 1,500 yuan and 1,300 yuan, but the final bill shows that Ms. Chen needs to pay 5,000 yuan.
and Ms. Li from Beijing. In 2022, Ms. Li signed a contract with Jinchao Decoration for the renovation of the old house, which is the main business of Jinchao Decoration and its strength. However, Ms. Li said that when she communicated with Jinchao Decoration, the plan was all-inclusive, with a total price of about 100,000 yuan. But when only half of the renovation was completed, Ms. Li found, "Now it's almost the same as half a package, and it has been increasing, and it is estimated that the final cost is not less than 200,000 yuan, which is too pitiful." ”
Related company: Present Decoration.