Yifan from the Vice-Pilot Temple.On the twenty-eighth day of the Lunar New Year, a meeting was convened, and the notice was as follows:Smart Car Reference | ai4auto
The year-end bonus was cancelled, the salary payment was delayed, and the company considered reducing the salary of all employees
This is not a joke, this is the new progress of Gaohe, a new force in car manufacturing that focuses on luxury, has just been **.
The big theme is clear: I have no money, I have to save myself.
There are even Gaohe employees revealed, too"Encourage employees to help themselves"., that is, if you take the initiative to resign, the company will help you in the resignation process.
The car park is like a battlefield, but this wave of change is coming too quickly.
Because of the main luxury, Gao Yiyi is generous, and when the products were unveiled, all car critics showed off the Shanghai Peace Hotel.
In June last year, Gao Hecai signed a value agreement with a Middle Eastern tycoon40.1 billion yuanof the contract.
Today, he is standing on the edge of a cliff.
Less than two days before Chinese New Year's Eve, Gaohe held a staff meeting in the evening, and from the comprehensive network exposure information, the meeting mainly talked about three things:
First of all, the salary for JanuaryPlans are postponedIt will be issued at the end of February, and only the social security and provident fund of the current month will be paid for the time being.
At the same time,The 2023 year-end bonus will be cancelled
Finally, it was announced that the company would takePay cutsorLayoffsThe specific plan is still being discussed. In the event of subsequent large-scale layoffs, severance compensation is unclear.
The company also "encourages employees to actively help themselves", that is, to go out to find a job and leave the company on their own initiative, and Gaohe "will give the greatest support in the resignation process".
After the meeting,All employees of the company opened the ban
Some employees immediately said that they decided to start looking for a job. It expressed distrust in the statement that "it is planned to pay wages at the end of February", saying that it is likely that it will not be paid at the end of February.
After all, the company also notified that he would go to work normally on the ninth day of the new year, and he was worried that he would work in vain by the end of the day.
There were signs that there was a problem with Gaohe's funds.
Employees were forced to work from home a few days ago, but againCompany computers are not allowed to be taken away
Earlier, that is, on last month's payday, many employees were waiting for wages to be paid, but the next day, there were ** merchants blocking the door and pulling banners to demand repayment.
In arrears and unable to pay wages, many people may wonder about Gaohe's current predicament
Can the 40 billion local tyrants in the Middle East save a new force?
On June 11 last year, the Saudi Ministry of Investment signed a contract worth 20.1 billion Saudi riyals with Human Horizons (the parent company of Gaohe Automobile), which is equivalent to yuanAbout 40.1 billionYuan.
Previously, it was reported that the actual amount of investment of 40.1 billion yuan is conditional, and it depends on the sales volume of Gaohe.
The sales of Gaohe have been sluggish for a long time, and it has long ceased to be announced. Recently, there have also been reports that this huge investment in Saudi Arabia has collapsed.
It is no wonder that since the beginning of the year, there has been unfavorable news about Gaohe. Some netizens even said:
Weimar beckons to you (Gao He).Since its inception, this luxury new force, which has been controversial because of Jia Yueting, has fallen into a crisis.
Gaohe Automobile isHuman HorizonsFounder of its brandDing LeiIn his early years, he worked in SAIC for a long time, from a quality inspection engineer to the vice president of SAIC.
At SAIC, Lei Ding has accumulated experience in founding, operating and managing an automotive brand. He left SAIC in 2011 and later did a big thing that affected China
Responsible for the introduction of Tesla to invest and build a factory in Shanghai.Perhaps it was in 2014 that he took the lead in introducing Tesla, during which he came into contact with Tesla's products, which inspired Ding Lei, and he returned to making cars the following year.
Then I met the man named Jia Yueting.
Jia Yueting on the left, Ding Lei on the right In September 2015, Jia Yueting officially announced that Ding Lei joined LETV and served as the co-founder of LETV Super Automobile, responsible for the specific business of LETV car manufacturing.
Fortunately, before the thunderstorm of LETV, that is, in March 2017, Ding Lei withdrew in time and resigned from LETV.
In that year, Human Horizons was founded, and later at the end of July 2019, the Gaohe Automobile brand was launched.
In September of the following year, the first all-electric SUV was releasedHiPhi X, the selling price57-800,000 yuan
As soon as Hiphi X debuted, some netizens felt that it was "Fali Fa Qi":
The Hiphi X at the top and the Faraday Future FF91 at the bottom are hard to find any core selling points in addition to the eye-catching styling and the door design that incorporates Rolls-Royce bion doors, Model X's falcon wing doors and Lamborghini's scissor doors.
So after three years on the market, the official sales volume was only more than 7,000 vehicles. The Hiphi Z and Y models that were launched later were also very expensive and sold mediocre.
As early as last year, Gaohe stopped announcing sales to the public.
The product does not sell well, and there is no accumulation in technology, and the Hiphi X, which is sold from 570,000 yuan, does not have lidar, and it is still a 400V platform.
It is said that intelligent driving has also considered cooperating with a large factory to adopt the same scheme for a car priced at more than 100,000 yuan.
There are no technical barriers, no product power, and in the unrolled rim, Gaohe has never had the ability to make hematopoiesis, and has been exposed to business difficulties many times.
As early as October last year, some businessmen came to the door to ask for arrears. At the same time, there was news that it would lay off 20% of its workforce.
Since the beginning of the year, it has been even more negative:
On January 2, a forum exposed the news that "all work of Gaohe is suspended", and then Gaohe responded to the outside world in the name of an insider, saying that "everything is normal".
At the end of January, netizens in Chengdu and Guangzhou successively photographed the closure of local Gaohe stores, and the responses given by shopping malls in both places were:
Due to internal reasons of the brand, it is no longer able to continue to operate in the mall
Regarding the closure of stores in Guangzhou, Gaohe responded with "strategic adjustment and store relocation", while Chengdu did not explain
As for the news of the delay in the payment of employees' wages and the cancellation of the year-end bonus, as of now, Gaohe Automobile has not responded.
All kinds of events show that Gaohe Automobile has entered a dangerous situation step by step.
Coincidentally, after Weimar, Byton and Aiways, Gaohe is another new force whose founders are from traditional car companies, and it is in crisis.
In 2023, the car circle will fight the first battle offline, and the "war of words" online, and the explosive models of each subdivision track will usher in challengers one after another.
The founder of the new force once said,2024-2026 will be a brutal three years, and the boss of the new force is **,The industry will enter the "finals" in 2025
Judging from the intensive personnel changes of car companies in January, all the reinforcement generals are sprinting for the finals tickets, and the cruel involution in 2023 will continue, or even aggravate.
Now, this cruelty, Gaohe's employees and car owners should feel it.