Before the Chinese New Year, many people complained that this year's New Year's flavor was not strong, there was no Spring Festival atmosphere, and everyone did not buy New Year's goods.
But in fact, in the past few days of the Spring Festival, we found that the atmosphere of this year's Spring Festival is not bad, and it is obviously better than in previous years.
It's just that this year's Spring Festival has indeed undergone great changes, and two of them are particularly worthy of our attention.
First of all, is the brick-and-mortar business really bad?
Despite the three-year setback of the epidemic and the difficulties of the real industry caused by the impact of the Internet, China's economy is gradually picking up.
During the Spring Festival this year, a "strange phenomenon" appeared on the streets: although many shops closedBut there is one industry that is swimming against the current, with many customers and thriving business, and that is the catering industry.
With the improvement of China's economic level, people's demand for food is increasing. As a gastronomic powerhouse, China's catering industry has flourished, providing people with a rich variety of food options.
In the past, everyone liked to make a sumptuous Chinese New Year's Eve meal at home, but now many people choose to eat out from the thirtieth day of the Chinese New Year's Eve to the seventh day of the new year.
From traditional Chinese restaurants to a wide variety of restaurants, restaurants and beverage outlets, it satisfies consumers' pursuit of food quality and taste.
The restaurant industry is not only a place to provide food, but also a place for people to communicate and communicate their feelingsRelatives and friends have a meal together, which is equivalent to a New Year's greeting, which is much more convenient than the previous family visits, and also saves the need to cook one meal after another.
In fact, in recent years, everyone has been saying that the rise of takeaway has made it more and more difficult to do catering, but we are now finding that there are more and more takeaways, but there are not fewer and fewer restaurants, even during the Spring Festival, there are many people who eat at home by ordering takeout.
Second, there is the unexpected rise of the hospitality industry.
Of course, hotels are also brick-and-mortar businesses, and they have been affected by the epidemic in the past few years.
Many hotels close because brick-and-mortar stores have to bear fixed costs such as rent, employee salaries, utilities, etc., and if they can't cover these costs when they move in, they will face the risk of losing money and going out of business.
Moreover, due to the intervention of the Internet, the competition between shops is also becoming increasingly fierce. Some shops did not gain an advantage in the competition and were therefore eliminated by the tide of the times.
However, during this year's Spring Festival, we found that many small and medium-sized cities have ushered in good business for this hotel. Many people go home for the Chinese New Year, but choose to stay in local hotels. This greatly saves time for hygiene, and also allows everyone to have more time to gather with family and friends.
For some foreign daughters-in-law or foreign sons-in-law, it is more convenient to stay in a hotel and does not increase the burden of housework on the elderly, so they have won the support of two generations.
In fact, in this year's Spring Festival, if you observe carefully, you will find that many changes are taking place. We can't simply complain that the economy is not good and consumption is downgrading, in fact, these changes just show that consumption is upgrading, but from the past physical commodity consumption to the current service consumption.
By grasping these changes in the future, you may be seizing a good opportunity to make money.