**10,000 Fans Incentive Plan In January 2024, Xpeng Motors delivered a total of 8,250 new vehicles. Compared with the delivery performance of more than 20,000 units (20,115 units) in December 2023, it has indeed dropped a lot.
This is because at the end of last year, Xpeng adopted a continuous price reduction strategy. On December 8, 2023, Xpeng P7i launched XNGP Kaesong limited-time benefits, with the highest discount 2 for all series60,000 yuan, MAX version only 22From 490,000 yuan. On December 11, the 2024 Xpeng G9 launched a limited-time car purchase policy, and from December 8 to December 17, the 2024 Xpeng G9 can be up to 190,000 yuan discount. On December 18, Xpeng G6 was reduced by 10,000 yuan, and the price was as low as 19990,000 yuan.
This wave of sales explosion still eats up a lot of existing orders, and at the same time converts a wave of potential customers.
At the same time, capacity is also an issue. According to Chairman He Xiaopeng, there was a backlog of tens of thousands of X9 orders in January, and the ** of G9 was also affected. However, the good news is that the problem of stuck points has been solved, and the production capacity will be increased as soon as possible.
Of course, Xiaopeng's biggest problem now is that there are not many orders in hand, so Xiaopeng has taken the most direct stimulus - continue to reduce prices.
In January this year (January 23), Xpeng cut prices again. Xpeng P7i Pengyi performance version is 50,000 yuan, and the whole system is 20From 890,000 yuan.
On January 29, Xpeng G6 lowered its price again, and its price came to 18990,000.
In such a short period of time, the price has been reduced many times, and for the sake of sales, Xiaopeng is really fighting.
However, considering the impact of the Spring Festival holiday and other impacts, Xpeng's sales in February may not be particularly good.
But again, we have to take a long-term view, and the next few quarters are when Xiaopeng really makes efforts.
This year, Xpeng will also bring a variety of models, among which it is worth noting that the first model in cooperation with Didi, Mona, will be launched in the travel market, which is expected to help Xpeng boost its sales performance.
At the same time, Xpeng Motors' Zhaoqing plant will upgrade its production line, and plans to complete all renovation projects by February 9, complete the overall production line commissioning work by the end of February, and the new model will be put into production within the year.
In addition, as the city pilot has become a hot spot in the industry, various car companies have started the competition for the city pilot, and this year will become the first year of the city pilot, and Xiaopeng opened the city intelligence in 243 cities at the beginning of this year, and at the beginning of this year, it has been ahead of other friends.
At the same time, intelligent driving has also become a very important factor in users' car purchase decisions, Xpeng has deeply bound the smart label to itself, and in 2024, smart driving will provide Xpeng with great added value and sales empowerment.
But at this stage, what Xiaopeng has to do is to get more new orders as soon as possible.