"Middle-aged men's consumption power breakthrough Time Technology has become the object of paparazzi's support!"！
Girls & Kids >> Girls, Girls, Elders, Puppies, Men.
Ma Keyuan created the concept of "spending power", which refers to middle-aged people whose consumption is largely suppressed, but still wants to continue to consume. "Middle-aged people's spending power is not as good as a dog" became popular on the Internet, and many men expressed strong dissatisfaction with it, while some men looked at their wives with an old mobile phone in their hands, and their hearts were sour.
With the change of the times, the needs of consumers have also changed dramatically, and the middle-aged people, who were once ignored by them, have surpassed pet dogs for the first time and become a piece"Sweet and sweet"。
1.with"Time products"The 4-digit number was a new Medieval wealth that allowed the country's economy to develop.
According to the data released by major e-commerce companies, many high-end goods mainly for men are selling well in the market. According to the data, men's"Private money"Most of it was spent on biking on the road and on rides. Among these products, sales of on-road vehicles increased by 300 percent compared to the same period last yearGaming seat sales figures, in the first hour, compared to the same period last year, were 3,590%**.
Judging from JD.com's report, the pursuit of health care products by middle-aged people is obvious. Sales of more than 6,000 health supplements have more than doubled, and this one is called"Celery"The anti-aging drug reached the first place on the list not long after it was launched, and it has attracted countless people to seek after it, becoming a product called"years of packing"goods. And eighty percent of this is the credit of middle-aged people.
The data shows that it was derived from the Nobel Prize" saleri"The effect of science and technology is to stimulate the vitality of the human body, so that the aging index of ** and muscles can be restored. Although the access conditions are only four figures, big cities like Beijing, Shanghai, Guangzhou and Shenzhen are its main customers, including investigation teams, programmers, financial analysts and other high-paying professionals.
2) Improved the composition of people's consumption, among which middle-aged people to:"Pleasing yourself"focus.
In the consumer market, middle-aged people are often overlooked. However, they are the biggest consumers because they are a good consumer product. Industry experts point out that the current problem is not that consumers are not capable, but that consumers do not have a full understanding of their needs. This also means that when a company knows how to understand the needs of middle-aged people, its potential value is very large.
Some time ago, a few years ago, middle-aged men gradually got rid of the inherent image of "checkered shirts and black bags" in the past, they became more and more attached importance to quality and enjoyment, and began to try some more"Personalization"Men's products.
According to the news from major e-commerce platforms, some time ago, outdoor knitted jackets became a popular item, and sales increased by 90% compared with the same period last year; At the same time, the demand for clothing styles has increased by 300 percent. Men are paying attention to their outward appearance as well as their inner life. According to the Global Watch survey, male"Fourth meal"（" saleri"The market will double between 2016 and 2020.
Li, the director of a well-known Internet company in Beijing, is a die-hard fan of Kuaier technology. "Turning 35 is an important turning point for the workplace, but physically and mentally, we can't compare to young people," he said. I was in a hurry at first, and I had no choice but to use some foreign technology to help. ”
If the "old age worries" of middle-aged people can be effectively addressed, it will be opened for them"Pocket books"Provide a handful of keys.
Tens of thousands of comments have been swiped in the JD comment area, including some positive comments, such as:"My daughter-in-law complimented me on getting younger and younger"、"Much better"、"No more buying a cup of coffee to replenish your energy"。From this point of view, it seems that Saleri has become them"Pleasing yourself"A secret, and is also expected to alleviate the worries of aging.