At the beginning of 2024, Huiyuan launched a series of sea buckthorn product gift boxes such as "Huiyuan Agricultural Valley" brand sea buckthorn fruit oil gel candy, sea buckthorn puree, and sea buckthorn tea, which have attracted the attention of the sea buckthorn and FMCG industries.
Among them, the blockbuster product Huiyuan Nonggu Sea Buckthorn Fruit Oil Gel Candy Gift Box was created by Huiyuan and the well-known young painter Xu Haiqing, and Xu Haiqing, who served as the deputy secretary general of the Youth Painting Institute of Li Keran Painting Institute, splashed ink and created a far-reaching national style sea buckthorn painting for the Huiyuan Nonggu Sea Buckthorn Fruit Oil Gel Candy Gift Box, which was favored by consumers after it was launched.
To this end, we conducted an exclusive interview with Xu Haiqing. Let's explore the stories and feelings behind the first artist co-branded product in the seabuckthorn industry.
Xu Haiqing, a well-known young painter.
When asked about the original intention of the creation of this sea buckthorn painting, Xu Haiqing said frankly that he is also from Shandong, and he had seen a poem written by Zhu Xinli, the founder of Huiyuan Group, on the Internet many years ago - "Far Away", which left him deeply impressed. As an artist who is obsessed with Chinese culture and Chinese landscape painting, the local feelings in the poem "Far Away" and the depiction and yearning for the "Peach Blossom Spring" in the poem have deeply resonated with him.
Later, when he had the opportunity to visit Miyun Huiyuan Agricultural Valley, Xu Haiqing personally felt the "fresh air, colorful melons and fruits, and nutritious juices" in the "Peach Blossom Spring" described in "Far Away", and had a deeper understanding of Huiyuan's "agricultural dream". It was then that the seeds of creation germinated.
In 2023, on his way to Xinjiang to sketch, he came across the shocking Huiyuan Seabuckthorn Planting Base of nearly 100,000 mu on one side of the Burjin Highway, and the fairytale Huiyuan Seabuckthorn Industrial Park with rows of wooden houses on the other. He said: "I was touched by Huiyuan sea buckthorn. It's hard to imagine that on such a desolate desert Gobi, Huiyuan actually spent more than 10 years in obscurity to build a sea buckthorn forest that can't be seen at a glance, which gave me a great shock, plus the Irtysh River that flows slowly to the Arctic Ocean next to it, what is the green water and green mountains, this is the green water and green mountains! It is a kind of green water and green mountains that are greater than the natural formation. ”
It was this encounter from Beijing to Xinjiang, which traveled more than 3,000 kilometers, combined with the inspiration from afar to the "Peach Blossom Spring" for many years, that stimulated his desire to create. After returning to Beijing, Xu Haiqing immersed himself in the studio for more than half a month, creating this sea buckthorn ink painting that he and the industry are quite satisfied with. The orange and yellow sea buckthorn embellished with the harvest joy of the branches, and the comfort of wild birds resting and shuttling in the forest, were vividly expressed by him with Chinese ink painting techniques, presenting the audience with a fascinating desert sea buckthorn scene.
coincided with the launch of the new Huiyuan sea buckthorn series, and the two sides hit it off and joined hands to launch a co-branded limited gift box product. In this regard, Xu Haiqing said: "This is a crossover between art and commerce, and it is also a demonstration of national and cultural self-confidence. A good Chinese product such as Huiyuan sea buckthorn is integrated with the art form of Chinese painting, and it can also be high-end and connotative. In my opinion, this is an interesting and meaningful attempt. ”
Talking about co-branding his beloved paintings with Huiyuan sea buckthorn products so carefully, Xu Haiqing, who has always cherished feathers, said: "The quality of Huiyuan sea buckthorn fruit oil gel candy is really good, so I can rest assured that the work is authorized." Of all the products I've tasted, this one is more fruity. At this time, Xu Haiqing has become a "recommender" who loves Huiyuan sea buckthorn products. "There is a saying that giving roses to people has a lingering fragrance in your hands, and I also want to make such a good product can be passed on to more people, so that more people know about it, and let more people benefit. Xu Haiqing said.
Speaking of the next creative plan, Xu Haiqing said that a series of works related to the Great Wall are in the pipeline. In his eyes, the nearly 100,000 acres of sea buckthorn planted by Huiyuan in Xinjiang is another kind of Great Wall that can resist the invasion of wind and sand, help local farmers and herdsmen get rich, and produce a variety of products to bring health and nutrition to thousands of consumers.