Recently, the news that Moutai cocktail is about to be launched on i Moutai has attracted widespread attention. As a new product of Moutai Group, the positioning of this cocktail has naturally become the focus of attention. In my opinion, the positioning of this product has a certain degree of rationality, but whether it can be accepted by the majority of consumers still needs to be verified by the market.
First of all, as a high-end cocktail, Moutai's quality and taste are undoubtedly worthy of recognition. As a well-known liquor company in China, Moutai Group has always been recognized for its brand influence and product quality. As a mixed drink, the production process and recipe of cocktail also require certain technology and cost. Therefore, from the point of view of the product itself, the ** positioning of Moutai cocktail should be relatively high.
However, for consumers, the decision to buy any product needs to take into account the balance between ** and value. While the quality and taste of a Moutai cocktail may be excellent, if it is too high, consumers may choose other, more affordable alternatives. Therefore, when Moutai Group launches this new product, it needs to conduct sufficient market research and positioning analysis to ensure that its positioning meets the psychological expectations of consumers and market demand.
In addition, for i Moutai, the online platform of Moutai cocktails, it is also necessary to consider how to attract more consumers' attention and purchase. As an e-commerce platform under Moutai Group, i Moutai has a wide user base and brand influence. However, with the intensification of market competition, i Moutai also needs to continue to innovate and improve the user experience, and increase user stickiness to attract more consumers to buy Moutai cocktails.
To sum up, the positioning of Moutai has a certain degree of rationality, but it needs to take into account the actual needs and market acceptance of consumers. As an online platform, iMoutai also needs to continue to innovate and improve the user experience to attract more consumers' attention and purchases. With the development of the market and the continuous change of consumer demand, it is believed that Moutai will become a bright spot in the market.
Finally, it is important to note that the success of any product needs to be built on the basis of integrity and quality. As an enterprise with a long history and good reputation, Moutai Group should always adhere to the principle of quality first, and constantly improve the quality and taste of products to meet the needs and expectations of consumers. Only in this way can we truly win the recognition of the market and the trust of consumers.