J&T causes scandal! After a large number of users refused, they began to admit their mistakes and change their ways
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Looking at recent events, the connection between J&T Express and Messi's incident has become the focus of attention. In the face of the pressure of the Messi incident, J&T Express chose an arrogant attitude to support Messi and confront netizens. This led to a large number of users refusing to accept the courier, and as a result, J&T Express was forced to plead guilty.
Polar Rabbit Express is a global courier company with operations in 13 countries and a population of around 2 billion. J&T Express's target market is global, and the choice of its spokesperson should be a globally renowned figure. Messi's termination will not only cause controversy in the Chinese market, but will also have a ripple effect in other markets. The Chinese market is one of the most important markets for J&T Express, and the withdrawal of Messi's endorsement is a big risk for J&T. However, tens of thousands of netizens expressed dissatisfaction with J&T Express's behavior, and marked their receiving addresses as not accepting J&T Express, and merchants also said that they would no longer cooperate with J&T Express, which made J&T pay a huge price.
In the face of many doubts and rejections, Extreme Rabbit Fast Food Company issued a statement, claiming that the sender was not an official account, and the reply to netizens was the personal behavior of the franchisee and did not represent the company's position. Through these PR tactics, J&T has managed to shift everyone's attention to the authenticity of the official account, while ignoring the core of the initial controversy: whether J&T will replace Messi. However, this is only a superficial explanation of J&T, and it still does not make clear the official position and handling of the Messi incident. Perhaps the J&T Express official felt that there was no need to express support for Messi in this way, but chose to stand firmly on Messi's side. This approach was welcomed by some netizens, who believed that the behavior of J&T Express showed courage and determination, and dared to withstand the pressure of **, and they paid tribute to J&T Express.
However, there are also some industry insiders who have different opinions on the approach of J&T Express. They believe that J&T may not be willing to pay tens of millions of yuan in termination fees, and it is not worth offending the entire Chinese market for a spokesperson. They called on J&T to pay more attention to the importance of the Chinese market, after all, the Chinese market has a large share, rather than blindly pursuing a global image. Only by better dealing with the Chinese market can J&T retain a large number of Chinese consumers and business partners.
In retrospect, the Polar Rabbit Fast Food Company's approach in this incident was indeed risky and challenging. The company tried to alleviate the crisis by obfuscating the public, not wanting to spend huge termination fees and not wanting to lose the Chinese market. However, their approach has attracted opposition from users and merchants, which can be seen as a lesson in how to deal with ** pressure. In the future, J&T Express should reflect on its own market positioning and strategy, pay more attention to and understand the Chinese market, and better serve users and merchants.
In short, in this Messi incident, J&T Express's attitude and practices have caused a lot of discussion and controversy. At the same time, it also brings us to think: as an enterprise, how to face the pressure? How to balance the interests of all parties in the global market? For consumers and businesses, how should we view the company's PR attitude and strategy? All these issues deserve our in-depth consideration and discussion.
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