Produced by: Huabo Business Review Email hbsypl2023@163com Recently, the progress of Dewu's financial business has been concerned by the outside world. Whether it is recruiting Wen Jia, the former COO of Shuhe Technology, as the CEO of Dewu Finance with an annual salary of 5 million, or recruiting risk control strategy analysts, risk control operations, supervision experts, privacy compliance experts and other talents with a high salary on Boss Zhipin, it reflects the importance that Dewu attaches to its financial business. Recently, Dewu released another job advertisement for data analysts, and the first job description is to be responsible for data analysis of business lines (internationalization, growth, community, finance, and transactions). This is undoubtedly also to recruit talents for Dewu's financial business. Going back further, Hanhua Financial Holdings, a Hong Kong-listed company, announced on May 31, 2023 that it had acquired 100% of the equity of its subsidiary, Sichuan Hanhua Small Loan, for a total price of 800 million yuan. Jianyu Information is the "third party" identification and **chain** business of Dewu, and there is an intersection between the personnel on both sides. In other words, this financial license should be prepared for the acquisition of goods. Although the financial business is in full swing, the main business of e-commerce cannot be delayed. Because the consumer group of Dewu is young and the unit price consumption is high, according to statistics, the per capita customer unit price on the Dewu app exceeds 1,500 yuan. This kind of consumers with strong willingness to spend are undoubtedly high-quality users of small loans, especially consumer loans. On January 27, 2024, the Dewu APP Super Quality Assurance Center project in Jiading, Shanghai was completed. According to reports, the project is located at No. 1158 Yulv East Road, with a total land area of 60,000 square meters and a total construction area of nearly 120,000 square meters. In the eyes of the outside world, this is undoubtedly Dewu expanding its territory and strengthening its e-commerce business capabilities. Material inspection and identification services have always been one of its core competitiveness, the entry point for building a moat, and the most obvious sign that distinguishes it from other e-commerce platforms. In September and October 2023, People's Daily Online and Xinhua News Agency successively visited the Quality Inspection and Identification Center of Dewu APP. In related reports, Dewu has demonstrated its quality inspection and identification capabilities, such as creating a identification laboratory with dual qualifications of CNAS and CMA, using high-precision instruments for identification fidelity, and ensuring the accuracy of identification through chromatography, spectrum, mass spectrometry, spectroscopic analysis, etc.; Another example is to use "manual + AI" to add a layer of supervision to quality inspection and identification. However, no matter how glamorous and beautiful the quality inspection and identification services are packaged, the quality inspection services have still become a double-edged sword, and various problems emerge one after another, leaving a bad impression on consumers. In 2021, Dewu and Vipshop were caught in a dispute over the "real and fake belts", and Vipshop's Gucci belt was identified as fake by Depshop, so consumers took Vipshop to court, but ultimately lost the lawsuit. As a result, the ability to distinguish between objects has also been questioned. In 2022, Shanghai conducted a round of random inspections of clothing and other goods sold on e-commerce live streaming platforms, and the failure rate of the "Dewu" e-commerce platform was as high as 50, which was the highest among all the merchants who were sampled, and even higher than Kuaishou and Xiaohongshu, which were also sampled. Some netizens ridiculed: "Xiaohongshu and Kuaishou are not essentially selling things, and those who sell things have a higher failure rate than them." "In March 2023, another ** report reported that many consumers reported that they had bought fakes in Dewu, and even appeared in the situation where the shoes they bought were identified as fake by Dewu. At that time, some comments pointed out that Dewu was both a referee and an athlete, so it could operate the quality inspection standards, relax the standards for the products it sold, and strictly inspect the goods sold by consumers, so as to achieve arbitrage. On the other hand, the poor working conditions of the quality inspection workers also lead to the failure to implement their quality inspection standards. On a social networking platform, netizens reported that the quality inspection center of Dewu is now using high unit prices to attract workers, and then reducing the unit price and even deducting wages for various reasons; In addition, accommodation expenses, utilities, insurance premiums, and meals for the day shift must be deducted from the price of the goods. This not only leads to high turnover and turnover of workers, but also leads to the motivation of the working staff to be dampened. 
In the field of economics, the term "anti-productive work behavior" exists to describe explicit or implicit behaviors by employees that cause losses to the tangible or intangible assets of the organization and its members, such as stealing, procrastinating, absenteeism, etc. The "anti-production work behavior" of the workers will be transmitted directly to consumers. There are many cases that can be seen on the Black Cat complaint platform. 
From the feedback of these consumers, it can be seen that the products of consumers have been damaged due to the rough working methods of the quality inspection staff. And I am afraid that it is the poor conditions and treatment that cause the workers in the quality inspection center to not be responsible for their own work. On the Black Cat complaint platform, the cumulative number of complaints of more than 220,000 and the number of complaints in the past 30 days of more than 3,000 may also be subject to this. However, at present, it seems that there are still barriers to the quality inspection and identification of Dewu, which cannot be broken by other companies - in 2022, JD.com and Vipshop announced the launch of quality inspection services, but in the end, nothing happened. Coupled with the specialization in the field of sports shoes, Dewu still maintains its vitality in a small piece of the market. However, as Dewu expands its business, the chronic disease of its quality inspection work may become a constraint.