The current situation of China's men's cosmetics industry
With the rise of men's pursuit of self-image, the market size of men's cosmetics in China is also expanding. According toMarket Research ** NetworkReleased2024-2030 China Men's Cosmetics Industry Development Research and Market Prospect Analysis ReportAccording to the analysis, by 2020, the scale of China's men's cosmetics industry will reach 4.7 billion yuan, a year-on-year increase of 113%。
Due to the improvement of the consumption level of Chinese consumers, there are also many new changes in the Chinese men's cosmetics industry. Men's cosmetics have expanded from the original skin care products and hair styling products to various forms such as lipsticks, eyebrow pencils, eyeliner, etc., fully meeting the needs of men's pursuit of fashion and dressing. As men's cosmetics pay more attention to safety and quality, more and more high-end men's cosmetics have also appeared in the market, which has promoted the development of China's men's cosmetics industry.
The competitive landscape of China's men's cosmetics industry
The competitive landscape of China's men's cosmetics industry is dominated by independent brands and international brands. On the one hand, domestic independent brands such as Dove, Procter & Gamble, Pechoin, Maybelline, etc. have a large market share, and compete with competitors with the best advantage and market share; International brands such as L'Oreal, Estee Lauder, Clarins, Shiseido, etc., also occupy a certain market share and are welcomed by consumers for the high-end and high quality of their products.
The competitive landscape of China's men's cosmetics industry is also affected by the Internet. **Channels are invested in the men's cosmetics industry, which makes it easier to meet the needs of consumers, and can use online channels to promote products more effectively, thereby gaining more market share.
The market size of China's men's cosmetics industry is expanding, the competitive landscape is dominated by independent brands and international brands, and online channels are also invested in the development of China's men's cosmetics industry.