In March last year, Dongfeng Citroen opened the car market war is still vivid, who would have thought that in March this year, the car market war will be repeated again, and there are currently more than 15 car companies for their models to carry out price reductions or limited-time subsidies, only on March 1, nearly 10 car companies joined the war.
Specifically, in this round of ** war, BYD is the fuse, after the Qin plus glory version started at the beginning of the year, the electricity is lower than oil, and the destroyer 05 dolphin Hantang Song plus Seal DM-i and other models of the glory version have been listed, on March 1, BYD once again launched the Song Pro DM-i Glory Edition, the starting price is lowered by 20,000 yuan compared with the 2023 champion version, I am really afraid that BYD will have another "Supreme Edition" in 2025, and the starting price will be lowered by 20,000 yuan, and the tram will really realize the price of cabbage.
Tesla, which knocked down the electric car at the beginning of last year, has added a time-limited insurance subsidy of 8,000 yuan this year on the basis of 2,000 yuan of designated car paint and low interest rate of time-limited car finance.
In terms of Feifan Automobile, it is planned to reduce the price of Feifan F7 advanced version and advanced Pro version by 2 in March50,000 yuan, the price of the long-range Pro version and the performance Pro version is reduced by 30,000 yuan, compared with Tesla's insurance subsidies, Feifan Auto is more simple and crude in terms of price reduction.
As a high-end new energy vehicle of SAIC, Zhiji Automobile has launched a limited-time discount for its LS6, and in March, all LS6 series can enjoy a cash discount of 10,000 yuan.
In terms of ZEEKR cars, following the launch of the new ZEEKR 001 in February, on March 1, ZEEKR officials conveniently launched a limited-time 1 for ZEEKR X60,000 yuan of optional ** subsidy.
In order to stabilize its position, on March 2, the world launched a limited-time car purchase discount for M5, the specific discount amount has not yet been announced, interested partners can go to the store for consultation.
In terms of Xpeng Motors, on March 3, it announced a 20,000 yuan discount for Xpeng G6, and the starting price of Xpeng G6 was adjusted to 18 after the subsidy990,000 yuan.
In addition, Geely, Changan, Chery and other car companies have also launched hundreds of millions of yuan of huge subsidy activities. Among them, Geely Automobile launched a limited-time discount of 2 billion yuan from March 1 to March 31, radiating to Xingyue L Xingrui Boyue Emgrand Binyue Haoyue Icon Panda and other car series, according to the preferential standard, the cash subsidy is up to 470,000 yuan, and the replacement subsidy is up to 10,000 yuan.
Changan Automobile has launched the Changan 10 billion huge discount consumption season, and its Changan Qiyuan A05 A07 Q05 has launched different subsidy policies, among which the Q05 125km long-range version has been reduced by 3After 50,000 yuan, the latest guidance** is 9690,000 yuan, and the limited-time discount of Qiyuan A07 has also reached 350,000 yuan, A05 up to 230,000 yuan cash red envelope.
On the side of Chery Group, four major brands, including Chery, Jietu, Xingtu and ICAR, have participated in this 10 billion replacement subsidy activity, and the maximum replacement subsidy for a single vehicle can reach 40,000 yuan.
In addition to the above car companies, SAIC Volkswagen, one of the joint venture car companies, also gave a limited-time discount to the two models of the Tourang family, with a decrease of 4090,000 and 6510,000 yuan.
Changan Mazda has launched limited-time offers for models such as Mazda 3 Ankesella, CX-50 Xingye, and CX30, including a lifetime free warranty for the first owner, and a replacement subsidy of up to 10,000 yuan for old cars.
Write at the end
It can be found that the latest round of price reduction and subsidy models in the domestic auto market are concentrated in the mainstream passenger car market, and show the characteristics of scale and cyclicality.
Unlike last year's joint venture car-based war, this year's main protagonist of the war has shifted to "independent brands", but with the continuous downward pressure of independent brands, joint venture cars may only increase discounts on the original preferential strength in order to stimulate consumer groups to stabilize sales, so it is not excluded that the possibility of price reductions by head car companies including Volkswagen, Toyota, and Honda will be the biggest winners.
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