70,000 bankrupts! The middle aged man s hourly room was ruined by self congratulation

"All statements in this article are reliable**, details are attached at the end of the article".

And such a situation has also brought a lot of impact to KTV, so that the topic of KTV's 70,000 bankruptcies in 9 years has attracted heated discussions among netizens, why did KTV end up like this?

Once upon a time, KTV can be said to be a popular entertainment venue, and in those years, whether it was a student or a work party, when choosing an entertainment venue, KTV seemed to be a good choice.

In fact, it is true that KTV was indeed very popular in those daysEven Wang Sicong often goes to KTV to play, and even has a glorious record of spending 2.5 million yuan a night to become the C position in traffic.

It is also enough to see that KTV has corresponding stores both at the upper level and for civilians, and it is precisely because of this that it is bigIt was normal to see a KTV on the street a few steps away.

But with the passage of time, KTV seems to be gradually declining, and the KTVs on the street have closed down one after another, and the number of stores has been decliningWhat's going on?

In fact, you don't have to look at the statisticsIt can be seen from real life or some short ** platforms that KTV is no longer the first choice of young people, and even no longer an option for young people.

Such a situation still has a lot of impact on the KTV industry, becauseIn the eyes of many young people, KTV is more like an old and earthy entertainment.

KTV is a few people sitting around a closed room, and after ordering songs on the screen, they can hold the microphone and sing, of course, you can sing whatever you want.

WhileSuch a form of entertainment does not seem particularly appealing to many young peopleAlthough it is said to have some equipment, its essence is still singing.

Of course, there are also some people who like ** and like to sing, butSinging doesn't have to be in a KTV, it just needs an environment that doesn't disturb others.

Of course, just like what netizens said when KTV exploded back then, KTV is more of an atmosphere, which is a feeling that I don't have when I sing in the room.

In fact, such as class groups and subsequent work groups, KTV will often be chosen when team building, which is actually a good choice as well.

ButKTV is also essentially a profitable placeThere is still a limit to the fees for singing, so many businesses choose to start with wine and fruit bowls.

Of course, many of the drinks and fruit bowls in KTV are more expensive than the outsideIn fact, netizens still understand that it is a little more expensive, but some ** doubling situations make netizens a little difficult to accept.

In addition, many KTVs also clearly indicate that it is forbidden to take out alcohol, which means that if you want to drink alcohol here, you must buy alcohol here that is much more expensive than outside.

Such a situation will inevitably make consumers feel like a big injustice, and they will spend a lot more expensive than the original price to buy alcohol when they come here to sing, and anyone will feel uncomfortable.

In 2023, there is also a female netizen who applied for a card on KTV, and then also bought a bag of jelly, which is the normal size, a bag of 11, and it actually cost 242 yuan, and an average of 22 yuan for a jelly.

Such a situation has also aroused heated discussions among netizensIt can also be seen that netizens are still very dissatisfied with KTV's behavior.

After all, consumers are not stupid, even if they say it well, the wine itself will not change much, ** are transparent, who would want to do this big injustice?

Of course, expensive is only one aspect, there has never been a shortage of rich people in today's society, just like Wang Sicong, who can spend 2.5 million in one night on KTV, which also illustratesExpensive is only one aspect of the problem, and there should be some problems in other aspects.

For example, the entertainment method of KTV has not progressed with the rapid development of societyCompared with the KTV many years ago, there seems to be no substantial progress in today's KTV, and there is not even any large-scale model change.

With the continuous progress of entertainment projects such as Internet cafes, bars and even a series of board games, KTV has gradually dimmed, in front of these competitors seems a little inadequate.

If you are backward, you will be beaten, and development is the last word, even in the industry competition, there are still many truths, and the same goes for KTV.

Even not only the KTV itself, but even the new songs in recent years are somewhat unsatisfactory, even if it is a KTV now, what can be heard is generally old songs from many years ago.

Songs such as Jay Chou, Lin Junjie, and Xu Song are still popular in KTV today, and no matter how bad they are, they are also some old songs that are quite old.

Maybe there have been some excellent works in recent years, but there don't seem to be many that can surpass these old songs, Although it is said that old songs have the blessing of the filter of the times, but liking a song is exactly what makes this feeling, isn't it?

And that's not all,There are also many bars, board games and some shopping malls, where you can see some suspected KTV figures, especially in the shopping mall, there are some small karaoke rooms, which seem to show that you don't need to go to KTV, in fact, you can also achieve the purpose of singing.

Seeing such a situation, KTV also adopted the strategy of treating others in the way of others, and added some other entertainment elements to the KTV venue.

For example, some elements of board games were added to KTV, and there was even a situation of KTV hot potOf course, such a situation seems to have departed from the original appearance of KTV, and naturally it has not succeeded in rejuvenating the second spring.

Not only that, but KTV's situation seems to be really in a situation where the enemy is on the back of the enemyIn addition to the competition of offline stores, there are also many KTV competitors online.

For example, a series of karaoke software on the mobile phone, a pair of headphones can achieve the effect of singing at home, there is no need to spend money to go to KTV at all.

In this way, KTV is really the enemy, but some of the atmosphere of KTV is still not found in many places, and some family gatherings and company team building often choose KTV.

But in this case, there is also an obvious problem, there are obvious I and E people in such a group, many of whom are still very uncomfortable in such an environment, and because of their identity, there is often an awkward atmosphere.

AlsoIt is precisely because of this situation that many netizens will worry about whether KTV will completely disappear because of such a situationIn fact, there is no need to worry about this.

Although KTV is said to have not been prosperous in these years, as a way of entertainment for many years, it still has its own one-third of an acre.

That is to say,Although it is true that there are fewer consumers, they still exist, and with the support of this group of consumers, there will always be consumer support.

Maybe it can also be seen in some short **, although young people rarely choose to go to KTV, but there are a group of middle-aged and elderly people who will choose to go to KTV.

In the "2021 Blue Book on the Development of the KTV Industry", it can be clearly seen that the number of customers aged 60 to 70 who go to KTV has increased by 29% year-on-year6%, and there are even quite a few customers between the ages of 70 and 80.

Of course, there are some differences between the elderly and the young, they generally don't ask for things like wine and fruit bowls, and a pot of hot water is actually enough.

There is also a very important point, that is, the consumption concept of the elderly and young people are still quite different, although some elderly people have retirement salaries, but they will not squander too much.

This big KTV seems to have been taken into account,Some preferential policies and ** are also followed, and a few tens of yuan in an afternoon is acceptable even for the elderly.

And it is also very important that the activity time of the elderly is about this time, and they have to go home to cook at 10 in the evening, and there are even fewer things like staying up late.

The relative young people are less likely to do so during this time periodThe real home stadium is usually in the evening, so there is rarely any high spending in the afternoon.

And KTV is actually divided into three, six, nine and so onFor example, some small KTV stores on the street, even if Wang Sicong comes over and spends desperately for a night, it is difficult to spend more than 2 million.

Some business KTVs are relatively upper-class, and as a place where rich people will choose to patronize, the consumption inside will naturally be higher.

WhileThe decoration of these KTVs can often be described as magnificent, and it is very common to spend more than 100,000 or 200,000 yuan in one night.

Of course, these KTVs are still singing-based, and there are even some accompanying services, so it can be said that as long as they are consumers here, they will have very thoughtful services, and even have the strong support of VIP customers.

It can be seen that whether it is some high-end KTVs or some ordinary KTVs on the street, in today's fast-paced life, although many KTV stores have closed down, it seems that many stores have slowly had their own rhythm.

References.

70,000 companies closed down in 9 years, and young people abandoned KTV

The Paper. KTV, which became famous because of "Wang Sicong's consumption of 2.5 million yuan in one night", terminated the contract with all more than 200 employees.

National Business Daily.

KTV closed 70,000 stores in 9 years: small and medium-sized stores are facing operational difficulties, and the wave of closures is intensifying.

Strait Net.