Sellers have been frustrated lately because Amazon launched a new product in early MarchInbound configuration fee, forcibly charging everyone "free warehouse fee", making the seller miserable.
Then immediately a lot of so-called "black technology" came out, saying that it could help everyone save this warehousing configuration fee, and a group of people began to flock to it again. It wasn't until yesterday that someone began to receive performance warnings that this hot black technology slowly stopped.
In fact, every time Amazon's new deal comes out, there will always be some "bugs" left there, and according to past experience, this bug will be fixed in the short term, and a large number of sellers who take advantage of the bug will be"Settle accounts after autumn"., it can't be said that everyone will receive a penalty from Amazon, but there is a chance of receiving a penalty.
In fact, the biggest impact of this policy is the seller with a low customer unit price, after all, a box of goods will be charged this warehousing configuration fee, and the low unit price of the product itself has a thin profit, and now each product adds a little extra cost, and the profit is minimal.
Yesterday, many sellers have begun to call on sellers in the category to raise prices together. Passing on the cost to the customer may be a last resort but there is no way to do it.
However, there is also good news this March, that is, there is about to be a wave of traffic that will be sprinkled on everyone's head.
Amazon officially announced yesterday that the March sale event in North America will beMarch 20, 2024 to March 25, 2024Held!
This is the first time that Amazon North America has held a large-scale ** event in the spring, which can be said to be a wave of heavy traffic for sellers at the beginning of the year.
There is no special declaration entrance for this event, sellers only need to apply in the background**, such as LD, BD, PRIME exclusive discounts, coupons, etc., as long as your discount range covers the range of this spring promotion, it is possible to enjoy additional traffic during the promotion.
Otherwise, the ** event you submitted in the background will not be able to operate during this March Spring Sale.
For example, if you want to apply for the LD Lightning Deal during the March Sale now, your Lightning Deal must cover this event, as shown in the image.
So when you fill in the coupons, you should also pay attention to one thingThat is the new coupons policy of the US station, which will officially take effect on March 12th!
Yesterday, the U.S. station issued an announcement that it will implement the new rules for coupons coupons in the U.S. on March 12, and the coupons will be subject to the new pricing requirements.
In this announcement, we focus on 3 changes to coupons:
1. The seller needs to provide a discount between 5% and 50%;
2. Your product must have a sales history to be eligible for coupons;
3. Your coupons*** should be lower than their "historical selling price" or the lowest price in the near future.
This is a bit unfavorable for new products, because new products have no sales history, and there is no historical selling price, so in the future, new products will be launched, and at least one order will be issued to have the opportunity to use this coupons** tool.
It is becoming more and more difficult to promote new products, can new products only be advertised in the future?
There is also a discount for coupons, and the discount you set in the future must be lower than the "recent lowest price" monitored by the system, otherwise your coupon will automatically become invalid.
If the unit price and profit margin of your product are not high, such a discount-on-discount game will be a bit chicken in the future.
The implementation time of the new coupons in the United States is:March 12th, just before this spring sale.
When setting up the coupons of this spring promotion, you must pay attention to the provisions of this new deal, and don't let your coupons not be displayed normally during the big promotion.
Yesterday, a seller asked me about the selection of products in the private circle, and her question was like this:
If you are a novice seller, or an old seller who does not have many stores in your hand, then on AmazonProducts with sensitive words, edge products, sensitive products, IP image productsAnd so on this kind of product, if you can't do it, you won't do it.
Because of what?
Because this kind of product is not an ordinary product, all aspects are different from ordinary products in operation, and many behaviors that play side balls may be removed from the shelves at any time, so if you don't have many stores in your hands, you really can't afford to toss.
Because the core of the selection of products, it can be summed up in two points:
1. Choose products with market prospects.
2. This promising product must be within the controllable range of your strength.
The above two points are indispensable.
Don't touch anything that is beyond your ability, because when the risk comes, you can't bear it.
The book I published at the end of last year ( In it, I advised a lot of novice sellers like getting started, so that they don't have the thinking of making quick money, don't have the thinking of opportunism, have a long-term plan, and have a lifelong learning plan, if you want to get started with Amazon quickly, this book is still worth a look.
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