Xpeng X9 turns on the order mode?
On March 5, 2024, the latest weekly sales of new energy vehicle companies (226—3.3) Publication. Fangde car noticed,In the latest week, the sales volume of Xpeng X9 reached 1,202 units, surpassing the Denza D9 and becoming the single-week sales champion of new energy MPVs. And it is only 35 units short of Buick GL8, which is the best-selling Buick GL8 in the MPV market in a single week
As a pure electric MPV model launched by Xpeng in January 2024, the sales volume of Xpeng X9 in the two months of its launch were 2,478 and 1,448 units, respectively, accounting for about 30% of Xpeng's monthly sales, and quickly became the sales champion in the pure electric MPV market in January.
On the demand side, Xpeng X9 also exploded for a time, and the new car exceeded 5,000 within 24 hours after it was launched; On February 1, He Xiaopeng revealed on Weibo that Xiaopeng currently has a backlog of more than 10,000 orders, and from the perspective of sales in February, Xiaopeng X9's large orders and "order backlog" have not been fulfilled.
The sales volume of a single week at the end of February seems to indicate that Xpeng X9 is gradually entering the "explosive order" mode; If this sales volume continues, the Xpeng X9 is expected to sell around 5,000 units in March
At present, it is not possible to judge that the increase in sales of Xpeng X9 is due to the increase in terminal demand and the increase in Xpeng's production capacity.
It's just that on March 6, there was news that Xiaopeng was putting pressure on dealers and asking dealers to "store their cars". The message quoted Wang Fengying, president of Xpeng Motors, as saying at the annual meeting of Xpeng Motors dealer investment in February: ".Dealers need to stock up on inventory. In the past, some dealers sold multiple brands of cars at the same time, and other brands had inventory, and if Xpeng didn't put some inventory pressure on dealers, they might not go all out to sell Xpeng.
The message emphasized that the number of "pressure warehouses" given by Xpeng to dealers is half of the monthly target sales. That is, the dealer has to start from Xiaopeng every month to raise the sales task for half a month, if it cannot be sold within the month, it will accumulate inventory, but the loss is borne by the dealer.
At present, Xpeng is one of the few brands among the new power car companies that adopts the direct sales + dealer model. In this context, it is not yet possible to judge whether the high weekly sales of Xpeng X9 at the end of February is the result of terminal demand and the improvement of Xpeng's delivery capacity, or because of the return of more "pressure" from Xpeng to dealers.