In recent days, the sentence that can best reflect the mood of the richest man Zhong Sui should be "The tree wants to be quiet but the wind does not stop".
The story on the Internet about him backstabbing Zong Qinghou became more and more fierce, forcing Zhong Sui to post a rare article to explain the matter, but he still couldn't get the understanding of netizens, and his anger became more and more intense.
Someone said: "Nongfu Spring is 'Farmer and Snake', and the old man will not be blind to death." ”
Someone said: "Zhong Sui has been 'run', and the whole family is American." We don't buy American goods. ”
Someone said: "'Nongfu Spring is a little sweet' is suspected of false propaganda, and I haven't tasted any sweetness after drinking it for so many years." ”
More people announced a boycott of Nongfu Spring and will only drink Wahaha in the future.
Perhaps Zhong never dreamed that a small story with no beginning and no end could cause such a huge destructive power, and the mineral water empire that he had worked so hard to operate for 30 years was in danger of collapsing.
In fact, what is wrong is not what Zhong Sui did, but the hat of "richest man" on his head.
From Wang Jianlin to Xu Jiayin to Ma Yun, these former richest men have not landed safely:
Wang Jianlin was defeated, Ma Yun was ruined, and Xu Jiayin was ruined.
Is it finally Zhong's turn now?
The version circulating online is:
30 years ago, when Zhong was still a poor boy, he went to ask Zong Qinghou for help, hoping to be Wahaha's **. Zong Qinghou helped him very kindly and asked him to be in charge of sales in the Hainan market.
As a result, in order to make quick money, Zhong Sui broke the best rules and took Hainan's goods to Guangdong to sell, making a lot of black money. Zong Qinghou was very angry when he found out and took back the ** right.
Zhong took the black-hearted money he earned, founded Nongfu Spring, and set a rule: refrigerators with Nongfu Spring are not allowed to put Wahaha products.
The version that Zhong said himself was:
He did visit Zong Qinghou 30 years ago, but instead of looking for a job, he was talking about cooperation, and the relationship between the two sides was on an equal footing.
During his visit to Wahaha, he also gave Zong Qinghou an opinion, saying that Wahaha could try to produce canned eight-treasure porridge. Since then, Wahaha has added a new product with annual sales of tens of millions.
It was also at the invitation of Zong Qinghou that Zhong agreed to Wahaha in Hainan and Guangxi provinces. But then it didn't sell well, so he gave up. His first pot of gold did not come from reselling Wahaha, but from selling curtains in Hainan.
The version circulating online originated from a joke made by Zhong at the dealer conference. He said: If he had taken Hainan's Wahaha to Guangdong and sold it back then, he would not have lost money, because Guangdong goods are expensive, Hainan is cheap, and there is a difference.
Unexpectedly, the joke turned into the so-called truth, and I was caught off guard.
After replacing Jack Ma as the richest man in China in 2021, Zhong Sui deliberately kept a low profile and no longer accepted ** interviews, which was the same as before.
Because Zhong knows that the richest man in China is not easy to do.
Wang Jianlin, the richest man in 2015. 100 million is a small goal, 500 million is a medium meaning, and 500 billion is invested overseas. As a result, he was forced into debt by the bank, and the Wanda empire collapsed in an instant, and it has not gotten up yet.
Xu Jiayin, the richest man in 2018, is the running Hermes, leading the football team to win the Asian championship twice, playing the best national people, and building cars with 200 billion enclosures. What now? Eating in prison.
Jack Ma, the richest man in 2019, is eloquent and has frequent golden sentences. As a result, he was also ruined on that mouth, forced to travel all over the world, and disappeared for a long time.
It was under such circumstances that Zhong took over as the richest man. His mineral water, like real estate, is incredibly profitable, and a bottle of mineral water that costs two cents can be sold for two yuan with the label of Nongfu Spring.
Zhong Sui tried to release the investment behind Nongfu Spring, which is not simply a bottle of water. There is also a complex business system, channel advantages, brand building, etc., but no one listens, and everyone only remembers that he made a fortune by "running water without cost".
Qiu Fu made Zhong Sui an imaginary enemy of the public.
Behind the "hatred of the rich" is the people's desire for a more fair, just, and kind environment, and an environment where they can afford to buy a house, a car, and raise children through hard work.
It is not an environment where you can make a fortune by playing tricks, going through the back door, and taking advantage of loopholes.
Why doesn't anyone hate Huawei? Because Huawei distributes most of the profits to employees, Ren Zhengfei is convinced that no matter how rich the people are, they feel that they deserve it.
In the same way, why does Zong Qinghou have such a good reputation? So many people miss him after his death? is because he was very good to Wahaha's employees during his lifetime.
Take the initiative to build a house and distribute it to employees, and get half of the profits every year to pay bonuses, so Wahaha employees have a good life, and everyone thinks of him.
With such a contrast, even if Zhong Sui did nothing wrong, it would become an outlet for emotions, lying down and getting shot.
Did you say Zhong did something wrong? No, he ran the business honestly and relied on his personal ability to make Nongfu Spring the first in the industry.
But the society expects him to do more, and the richest man must have the appearance of the richest man, improve the welfare of employees, and let employees live a good life.
You can't be the richest Maserati, the employees don't even have bikes, at least the Corolla is right to start.
I hope that Mr. Zhong will learn more from Zong Qinghou and Ren Zhengfei, and don't always think about turning his son into an American.
Author: Jiang Zuo Youan.