In the tech industry, product pricing strategies are always a hot topic. Recently, when the founder of Dang.com, Li Guoqing, expressed his views on the pricing of Xiaomi cars, and he made suggestions to Lei Jun, CEO of Xiaomi Group, through **, hoping that Xiaomi cars can adhere to the cost performance when pricing and provide benefits for the majority of consumers.
Li Guoqing said in ** that he set a ** range for Xiaomi cars - 15 to 200,000 yuan. He stressed that Xiaomi should adhere to its consistent principle of cost performance and should not pursue the high-end market of 400,000 or 500,000, an area that should be considered by brands such as NIO. Li Guoqing's statement is not only a suggestion for the pricing of Xiaomi cars, but also reflects his understanding and expectations of the current car market.
Lu Weibing, president of Xiaomi Group, previously revealed that Xiaomi Auto's R&D investment is as high as 10 billion US dollars, aiming to cover different market needs from entry-level to luxury. This huge investment bodes well for the high standards of Xiaomi cars in terms of technology and performance. However, Li's proposal seems to be different from the positioning of Xiaomi cars, and he is more inclined to make Xiaomi cars an affordable option for the masses.
In Li Guoqing's view, Xiaomi cars should win the market with cost performance, which is similar to Xiaomi's strategy in the smartphone market. He believes that if Xiaomi Auto can provide high-performance products in the ** range of 15 to 200,000 yuan, it will be able to meet the needs of more consumers, and at the same time, it will also be able to win a place for Xiaomi Auto in the highly competitive automobile market.
Li Guoqing's shouting undoubtedly brought new discussion points to the market positioning and future development of Xiaomi Automobile. As Xiaomi cars are about to enter the market, how its pricing strategy will balance performance, cost, and consumer expectations has become the focus of the industry. Regardless of the final pricing, the market performance of Xiaomi cars will be an important test of its brand value and product strength.