Since last year's Xiaomi car technology conference, the ** of Xiaomi car has become the focus of people's attention, you must know that the Xiaomi brand has always been positioned with high cost performance, so many people speculate that since the Xiaomi car was the first car for young people at the beginning, then** should also be within the acceptable range of people, many people have guessed 990,000 yuan, 1990,000 yuan!
In the face of many people's discussions on Xiaomi cars on the Internet, Lei Jun once said that the price is 990,000 is impossible, and "those who say 140,000 9 should not say it again." He also said that Xiaomi Auto will become one of the top five companies in the world in the next 15 to 20 years! At the same time, Lei Jun also firmly believes that the performance of Xiaomi cars is comparable to that of two million oil cars, and he also launched a discussion on the Internet that there are no competitors in the price of Xiaomi cars within 500,000!
As for the final ** of Xiaomi Auto, Lei Jun said that it will be officially announced on the day of release, and it has not yet been determined! Just when everyone was looking forward to the day when Xiaomi Auto was officially released, I didn't expect the automotive industry to usher in a big **, BYD announced a price cut, and the launch of BYD Qin and Destroyer Glory Edition was as low as 7980,000 yuan.
This decision completely started the decisive battle with fuel vehicles, and at the same time, it was officially announced that electricity is lower than oil. The price reduction can be said to have completely affected the entire car market, and it was ridiculed as the "BYD table lifting" incident, not only that, BYD then launched a variety of price reduction models, Dolphin Glory Edition 9Starting from 980,000 yuan, Hantang Glory Edition 16Starting from 980,000 yuan, Song Plus Glory Edition, Seal Glory Edition 12Starting from 980,000 yuan, the four price reductions can be said to have shocked the entire automobile industry.
In this situation, other car brands have to reduce prices, and at this time, the Xiaomi car that has not yet been officially released is facing this embarrassing situation, I wanted to take advantage of the heat of new energy to sell a good **, but I didn't expect to catch up with the price reduction of car companies, so what should I do? If the ** is set too high, the first battle of the natural car will end in failure, if it is set too low, it will not cover the cost!
In this regard, Li Guoqing, the founder of Dangdang, expressed his views on this matter, and expressed his hope that Lei would always pay attention to it, keep pace with the times, adhere to the cost performance to the end, and don't talk about emotional value or asset value. Li Guoqing said that he asked Lei Jun to price Xiaomi cars at 15 to 200,000 yuan, and said that he should not think about 400,000 or 500,000 yuan, and let Li Bin of Weilai think about it.
But judging from Lei Jun's previous speech, the probability of Xiaomi Auto's pricing at about 200,000 will not be too large, and I don't know where Xiaomi Auto's ** will go after this transformation of the automotive industry! Whether it is higher than expected, or lower than expected, how to meet the needs of the public, this is the current problem they need to think about!