The automotive market has been a fiercely competitive battlefield in recent years, and major brands have been upgrading their models to attract consumers and giving their new cars more eye-catching highlights. As a highly anticipated new model in the current market, Xiaomi Su7 has attracted a lot of attention from the public. However, before it was listed, in addition to ZEEKR 007 and Lynk & Co 07, it immediately ushered in another competitor of the Red Flag "7-character generation".
I believe that friends who often pay attention to the news of the automotive industry have heard that the "7-character" model launched by Hongqi this time is EH7. The new car is the first new energy sedan built by Hongqi FMES platform architecture, and with the blessing of the existing Hongqi brand halo, it is undoubtedly a strong challenge to Xiaomi Su7. So, what exactly is the highlight of this Hongqi EH7?
In fact, Hongqi EH7 officially met us as early as the beginning of 2023, when Hongqi EH7 did not have a specific name, only knew that a new face came to the Hongqi booth at the Shanghai Auto Show, its nickname is "Hongqi E001", which is the first pure electric car with Hongqi FMES platform architecture. And this E001 is today's Hongqi EH7,The new car is positioned as a medium and large car,It will go on sale in March this year,Calculate the time,In fact, it is quite close to the release and listing time of Xiaomi Su7,It can be said that it is a chess opponent。
From the perspective of exterior design, I think Hongqi EH7 lacks a lot of Hongqi's sense of inheritance, especially the front face of the closed design, the classic Hongqi logo has been replaced with a T-shaped wing logo similar to the shape of "wind turbine blades", which is less recognizable than the Hongqi fuel vehicles on sale. The design of the lights is more chic, and the daytime running light cavity is integrated with a rich light language effect, which has a good visual effect after being lit.
But I can't quite understand the design intention of only half of the headlight group can be lit, only the upper part of the headlights emits light after being lit, and the lower part can be made into a luminous structure, if it is to leave the position of the later upgrade lidar, it is understandable, but seeing the "gorgeous" flying wing LED through-type taillights at the rear, I think the lidar is still set at the top to look better. In addition, from the currently known information, it is known that the new car is equipped with panoramic image and front and rear parking radar, and realizes basic assisted driving functions through millimeter-wave radar and monocular camera, and it is uncertain whether it will be equipped with lidar and high-end assisted driving system.
Judging from the side lines, I think the designers of Hongqi EH7 understand young people, the black window line extends from the A-pillar to the rear of the car, the whole side shape is flat and stretched, there is no complex line depiction, the fender is a touch of red logo with the red brembo brake calipers of the front wheel, which makes the entire body side appear layered, and even brings some more sporty atmosphere, for me, such a design is actually just right.
In terms of size, Hongqi EH7 is 4980 mm in length, 1915 mm in width, and 3000 mm in wheelbase.
In terms of power, it is reported that Hongqi EH7 will use 800V fast charging technology, and it takes 20 minutes to charge from 10% to 80%. In terms of battery life, the vehicle provides two versions, rear-wheel drive and four-wheel drive, the rear-wheel drive version has a pure electric range of more than 800 kilometers in CLTC working conditions, and the four-wheel drive version attaches more importance to performance, with a maximum power of 455kW and a 000 acceleration in 4 seconds.
Compared with the appearance, I think the interior design of Hongqi EH7 is also a bit weird, the designer does not follow the mainstream design ideas in the current market to keep the fake from the true, but retains some whimsical ideas in the design style. The first is the special-shaped dual screen, the irregular shape makes it look more lively, and the built-in chip is Snapdragon 8155, which ensures the smoothness of operation and the speed of functional response. However, the 6-inch LCD instrument is really not conspicuous enough, but fortunately, the content information display effect is clear and easy to read, and it is also equipped with a HUD head-up display, and the functional practicality has not fallen much behind.
At present, the war in the automobile market is intensifying, and every brand wants to attract more consumers with more competitiveness. However, brand competition isn't just a matter of quality. In the automotive market, today's young consumers pay more attention to the combination of quality, performance, safety and intelligent technology.
Personally, I think that in this regard, there may not be a big friction between Xiaomi and Hongqi, because Xiaomi mobile phones have been deeply cultivated in the field of smart technology for many years, and many advanced ecological technology elements will definitely be integrated into the SU7. Hongqi has a good reputation in terms of brand reputation, and I believe they will also work EH7. Therefore, in the end, who will win or lose, the answer will have to be handed over to time to announce.