Recently, it was once a smash hit"Internet celebrity ice cream"Zhong Xuegao is in the spotlight again. This is called"Take a bite to heaven"'s high-end ice cream fell from 60 yuan to 2The 5 yuan fire sale, like a roller coaster, made consumers exclaim. All of a sudden, Zhong Xuegao detonated ** again and became a hot topic after dinner.
However, behind this huge **, who is paying? It is the desire to taste"Domestic Häagen-Dazs"Consumers or ice cream lovers who have the courage to try it again and again? In fact, Zhongxuegao's pricing strategy has long been foreshadowed.
According to industry insiders, Zhong Xuegao's production cost is far lower than the selling price of 60 yuan. The exorbitant pricing is more of a marketing strategy, by flaunting"High-end"、"Health"and other concepts to attract consumers who pursue quality life. A 60 yuan ice cream, excluding the cost, the profit is considerable. And when sales decline, manufacturers offer again"Fire sale"Ultimate, attract attention with ultra-low prices, stimulate consumption.
From $ 60 to $ 25 yuan, Zhong Xuegao staged a play"Sweet Trap"。When consumers are sought after, manufacturers sit back and enjoy the results; When sales decline, they sell at low prices, consumers pay, and manufacturers still make money. This kind of capricious pricing is undoubtedly a repeated jump in consumer trust, which makes people question its integrity.
The Zhongxuegao incident reminds us that consumer rationality is crucial. Faced with a wide variety of them"Internet celebrities"We should not blindly pursue products, but rationally analyze the business logic behind them. Only by improving one's own literacy and polishing one's eyes can we find truly value-for-money products in the complex consumer market.
As consumers, we have the right to speak to dishonest merchants"Nope"。Let us work together to build a more transparent and orderly consumption environment, and protect our rights and interests with reason and wisdom. Zhong Xuegao may be just a microcosm, but it reflects all kinds of chaos in the current consumer market. Consumers, it's time to pick up the ** in your hands and speak up for your own rights and interests.
Zhong Xue's high price dropped from 60 yuan to 2 fast 5