Taught courses
Direct Selling Skills:
Strategic Key Account Sales Strategies and Skills", "Customer Relationship Management of Strategic Key Accounts", "Win-Win Business Negotiation Skills", "Project-based Sales Strategies and Bidding Skills for Government and Enterprise Customers", "New Consultant Sales Skills", "Solution Sales Skills", "Strategic Sales (Sales Compass Copyright Course)".
Channel Distribution Skills:
C001 B2B Channel Planning and Channel Development
Marketing & Brand Planning Skills:
New Thinking of Marketing Strategic Planning of Industrial Products (BTOB) Enterprises", "Marketing Planning of New Product Launch", "Regional Industry Sales Plan Formulation and Market Annual Planning", "B2B Brand Building and Integrated Marketing Communication in the Internet Era", "Industrial B2B Brand Strategic Management and Brand Asset Management".
General Professionalism:
100% customer satisfaction - customer service and customer complaint handling skills" "win-win negotiation roadmap".
Professional background
Certified Instructor Treasure.
Tsinghua-University of Wales (UOW) International MBA
Registered Marketing Director & Sales Director of SMEI Sales & Marketing ExecutivesInternational.
Member of the Expert Group on Industrial Products Brand of the Ministry of Industry and Information Technology of the People's Republic of China.
Distinguished lecturer of Shanghai Jiaotong University, Zhejiang University, Tsinghua University, Shandong University, and Wuhan University.
Senior Trainer of IPTS International Association of Vocational Trainers.
Former distinguished lecturer of Schneider (China) Talent Development Center.
Former sales manager of Shougang International (Hong Kong) Holdings.
Former consulting director of Lianzhongzhida Marketing Consulting Group.
Experience
13 years of experience in front-line sales and senior marketing management of state-owned enterprises and foreign enterprises, 12 years of experience as a professional consultant + lecturer, a real practical industrial marketing expert.
1993-2000: Sales Manager and Market Development Manager of Shougang Group International ** Company (Shougang International Hong Kong Holdings), successively responsible for the development of domestic key customers and overseas market development, and became the first batch of professional managers with dual local and overseas marketing experience in China.
2001-2005: Worked in Elecson Automation, a multinational company headquartered in South Korea, as the marketing director of China and the vice president of marketing of the Asia-Pacific region.
From 2005 to the present, he has successively served as the project director and chief industrial marketing consultant of the industrial product marketing department of Lianzong Zhida Marketing Consulting GroupChief Consultant and Founder of Shanghai Winway Enterprise Management Consulting;He is a visiting lecturer at Shanghai Jiaotong University, Zhejiang University, Tsinghua University, Shandong University, and a full-time lecturer at many enterprise training institutions such as State Grid Training Center, Zoomlion Heavy Industry Training Institute, Aurora Training Center, Midea College, Schneider China Learning and Development Center, etc.
Mr. Zhang has rich practical experience and theoretical level, and has unique and in-depth insights into B2B practical marketing strategy, marketing management, marketing strategy, digital brand strategy, channel planning, integrated marketing communication, new product launch, B2B Internet marketing, service marketing, etc., and concurrently serves as a marketing management and strategic brand management consultant for a number of domestic and overseas listed companies.
Mr. Zhang is currently a professional columnist and special writer for more than 10 professional columnists such as Sohu.comHe is also the author of monographs such as "Industrial Product Brand Strategy", "Project Sales and Standardized Management", "On the Road, Grab Orders", "Five Steps to Win Large Orders - Winning Bids", "One Guide to Overall Negotiation" (to be published soon) and so on.
Teaching style
Mr. Zhang has consulting and training experience in dozens of Fortune 500 companies or listed companies, and is a real practical lecturer. He is well-read, experienced, broad-minded, full of wisdom, and his teaching style is witty, humorous, vivid and interactive. While teaching theories, combined with hundreds of practical cases of more than ten years of personal experience in marketing, marketing management and consulting career, it integrates ancient and modern Chinese and foreign historical allusions and life philosophies, which is not only easy to understand, but also has a strong inspiration.
Testimonials
Mr. Zhang's courses are practical and clear-thinking, which is very helpful to our marketing team, and now we have invited Mr. Zhang to serve as our group's perennial marketing consultant and full-time training lecturer.
Zhao Guanghao, Vice President of Marketing of CSG Group.
Mr. Zhang is a real practical lecturer, and many of the strategies and methods he talked about can be used by our regional managers, which I think is very importantWe have now applied Mr. Zhang's project-based sales management system to practical work, and have achieved obvious results.
Song Hui, general manager of marketing of Xinjiang TBEA.
Mr. Zhang's lecture was exactly what our sales team needed, as if it was tailor-made for us, and it was the most practical training I have ever heard.
Liu Chengbiao, marketing director of NARI.
Service Enterprise
Electrical Automation: Schneider NS, Schneider De Huafu, Schneider Baoguang Electric, ABB Automation, TBEA (Xinjiang Plant, Tianjin Plant, Shen Transformer), Sieyuan Electric, Guodian NARI, State Grid Electric Power Research Institute, Guodian Nanzi, Siemens, South Korea Hyosung, Far East Cable, TBEA Cable, Huadian Switch, Chint Electric, Tianzheng Electric, Delixi Electric, Zhejiang University Central Control, Inovance Inverter, Xidian Group, NVC Lighting, Ocean King Lighting, Opple Lighting, Yantai Wolong Electric, CSR Times Electric, Han Cable Group, Qiancheng Electronics, Shangshang Cable, Bosch Rexroth, Dongfang Electronics, Weston Electric, Cooper Electric, Zhenjiang Muller Electric.
Construction machinery: Caterpillar, SEM, Sany Heavy Industry, Zoomlion, Pusmeister Pump Truck, Hyundai Heavy Industries, Liugong Hongdeli, South Korea Doosan Machinery, Japan Kobelco, Heli Forklift, Foton Ressa, Wuxi Kaipu Power, Japan Yanmar Agricultural Machinery, Changsha Sunward Intelligence, XCMG Construction Machinery, XCMG Road Machinery, South Korea LS Agricultural Equipment.
Iron & Steel & Nonferrous Metals: Baowu Iron & Steel, Taiyuan Iron & Steel, Zhongyuan Special Steel, Anshan Iron & Steel Co., Ltd., BlueScope Steel Australia, Bekaert in Belgium, Shanghai Baosteel Talent Development Institute, Hunan Valin Iron & Steel, MCC International, China Minmetals, Chinalco Ruimin, Jintian Copper, Kunming Metallurgical Research Institute, Messer Gas, Shandong Coking, Germany Europe Love Foundry, CCID, Daye Nonferrous Metals, Jinhong Gas, Guangzhou Metal Products Group, Parker New Materials, Jianlong Iron and Steel.
Chemical: Sinopec Chemical Sales East China Branch, Sinopec Refining Sales *** Sinochem International, Transfar Chemical, Tianshan Chemical, Shreve Chemical, Matsui Chemical, China Yuanda, CNOOC LNG, Sinochem Blue Sky, Qingdao Gulf Group, French Akmar Fluorine Chemical, Shandong Haike Chemical, ENN Energy (LNG), Caltex Lubricants, Derunbao Lubricants, Japan DIC Inks, Yantai Wanhua, Lopal Lubricants.
Transportation and logistics: China FAW, China COSCO, Sinotrans, Aneng Logistics, Chang'an Minsheng Logistics, Jiangqi Logistics, China South Locomotive, China North Locomotive, Hengtong Bus, Shaanxi Heavy Duty Truck, Sanjiang Walit, Yutong Bus, Suzhou Jinlong Haige, Xiamen Jinlong, Geely Automobile, Shanghai Hugong, Jiangnan Shipbuilding.
Engineering building materials: CSG Glass, Xinyi Glass, Jinjing Technology, Saint-Gobain, Huanai Building Materials, Sinoma Technology, Valspar-China Resources Coatings, Xiamen Shuangrui Coatings, German Schüco Windows and Doors, Mona Lisa Ceramics, Dongpeng Ceramics, Fenglu Aluminum.
EPC General Contracting and Design Institute: MCC International, CCID, China Construction Third Bureau, Baosteel Construction, Zhongyifeng (Suzhou Second Construction), Minmetals Construction, Zhongyuan Nuclear Power, Gezhouba Group, Minmetals 23 Metallurgical Corporation, Chinalco International Engineering, China Power Construction Group, Zhongnan Construction, Shanghai Institute of Building Science, Guangdong Institute of Architecture, China Coal (Xi'an) Institute, Foshan Electric Power Institute, Jilin Urban Planning Institute, Shanghai Modern Architectural Design Institute, Beijing Wuzhou Design Institute, China Nuclear Power Research Institute, State Grid ** Research Institute, Shanghai Construction Engineering Design Institute, China Shipbuilding Survey and Design Institute, Meishan Iron and Steel Design Institute, Shanghai Water Conservancy Institute, Zhejiang Environmental Science and Technology, Shanghai Institute of Building Sciences, Wenzhou Design Group, China Railway Design Institute, China Railway Construction Engineering Group.
HVAC: Daikin Air Conditioning, Carrier Air Conditioning, Midea ** Air Conditioning, American Armstrong, Hangzhou Boiler, Huayi Compression, Sulzer Water Pump, Spirax Sarco Valve, AUCMA, Hisense Hitachi Air Conditioning, Good Mechanism Cooling, Yantai Ice Wheel, Dukenthos, Dalian Iceberg, Midea Parts, KSB Pump, German Xerox Hundred Fans.
Machinery, auto parts, robots: Atlas Copco, Manhumel Filter, JAC, VIE, Shandong Halma, Qingdao Soft Control, SIASUN Robot, North Heavy Industries, Hefei Ju.
1. Dongli Transmission, Taikaiying Tire, Bridgestone, Wanxiang Group, KUKA Robot, COFCO Machinery, Sullair Compressor, NGC, John Crane Seal, Neway CNC.
IT informatization and intelligent buildings: Shanda Network, BitAuto, China Telecom, China Netcom, Xinfeitong, Nortel Network, Guoren Communications, Tellhow Technology, Schneider Intelligent Building Division, China Potevio, Aotier, Fiberhome, Shanghai Oriental Cable, China Tower, Inspur Group, Guorui Technology, Baosteel Baoxin.
Semiconductors & Electronic Components: AVIC Optoelectronics, Japan Hirose, Germany Wieland Metal, Shenzhen Guangfeng, Japan Hamamatsu, Desheng Electronics, Desay Battery, Japan Hirose Electric, China Micro Tengxin, China Electronics Technology Group (45, 55, 39, Qinggan Class), EVOC Technology, Morgan New Materials.
Coal: Shenhua, China Coal, Tianchi Energy.
New energy: TBEA New Energy, GCL-Poly, CSG Solar, CSR Wind Power, Jinko Solar, Sungrow (Zhiwei, Hydrogen Energy, Power Station), Trina Solar.
Environmental protection and water affairs: Longjing Environmental Protection, Anjiao Environmental Protection, Sipu Run Water Treatment, Xingyuan Filtration, BEWG, Jinke Environment, Capital Water, Fuguang Water.
Military: China Ordnance Group, China North Industries Group, China Electronics Technology Group, China Shipbuilding Industry Co., Ltd., AVIC.
Real Estate and Parks: China Merchants Shekou and Shenzhen Sangtian Island Park Management Committee.
Pharmaceutical, diagnostic, medical devices: Hubei Erkang Pharmaceutical, Lekai Medical, Kangsheng Global Medical, Jiangsu Shuanglin Indwelling Needle, Shanghai Minimally Invasive Medical.
Finance: Dongfeng Motor Finance, Bank of Communications Guizhou Branch, Ping An Bank Shanghai Branch, China Guangfa Shanghai Branch, China Merchants Cigna Insurance, Export-Import Bank of China, Bank of Shanghai, Bank of China Huizhou Branch.
Colleges and universities: President Class of Shanghai Jiaotong University, President Class of Zhejiang University, President Class of Tsinghua University, Marketing Class of Hua University of Science and Technology.
Others: E-House China, Zhangjiang Study Abroad Pioneer Park, Dongguan Huimei, COFCO Packaging, Anju Technology, Spain Incside Refractory, APP Paper, Bureau Veritas (BV), Sateri Fiber, Pepsi.