The long history of the industry has created the advantages of diversification and standardization of the foreign camp industry, and it is the two advantages of diversification and standardization that provide a steady stream of momentum for the development of the foreign camp industry in the direction of scale and branding.
For the camp industry, diversification enriches the content of camp characteristic experience activities, so as to form the attractive advantage of differentiated competition between camps, and standardization promotes the rich and diverse camp characteristic experience activities to be presented in the form of a complete product system, so as to cover a variety of types of age and leisure needs of customers in a more targeted manner. Diversification and standardization are in the process of developing foreign camp industriesOn the one hand, it promotes the camp to expand its brand influence, and on the other hand, it enhances the sustainable customer attraction of the camp in the form of enhancing the content creativity of the camp itself
This in-depth interpretation of the Blue Book of China's Camp Investment and Development will focus on the actual internationally renowned camp Green Camp, and explore the positive role of diversification and standardization in the development of foreign camp industry.
A "bamboo school" that carries out "green" to the end
Located in Bali, surrounded by lush pristine ecological forests and organic farmland, Green Camp is a "green school" that embraces the concept of "sustainable development of man and nature". Setting up a diversified camp education curriculum and a standardized camp product line around this concept is where Green Camp's brand influence lies, making it a benchmark camp product in global camp education
Source**: Pengrun Research Institute.
Green Camp takes the concept of "green" throughout, taking advantage of the natural resources of its tropical climate to set up camp products and curriculum content that are suitable for children and their families of different ages。In the intimate contact with nature, feel and in-depth learning of local nature, culture and other related knowledge, with the paradise-like natural environment and the camp architecture integrated with nature, cultivate the concept of environmental protection and sustainable development, at the same time, in the jungle, rice fields and other natural environments with peers to carry out a variety of camp project experience, the children's cooperation ability, communication ability, leadership ability and other qualities and abilities are exercised and improved.
Judging by the exterior of Green Camp, this is a real "bamboo school".
The houses in the camp are mainly made of bamboo, with some local wood and thatch, and all visible facilities such as railings, tables and chairs, stairs and floors are made of local bamboo or wood.
In Bali, the use of bamboo to build houses is the best choice to reflect green environmental protection and sustainable development, which is enough to see that Green Camp has integrated the two core concepts of "green environmental protection" and "sustainable development" into the architectural skeleton of the camp from the beginning of its construction, and it is also to show the unique local natural vitality and vitality to every child and family who comes here to experience camp education in a subtle way.
Even in terms of electricity, the camp does not use strong modern generator installations, but makes full use of local solar energy resources, and the camp houses are covered with solar panels to meet most of the electricity in this "bamboo school". At the same time, through the rational use of river water in the flow area, with the help of turbine generators for hydroelectric power, together with the electricity provided by solar panels, to supply all the electricity of the camp, so that the entire camp can be independent of the local power grid, with the help of natural forces to maintain the sustainable development of human life in the green environmental protection concept to the end.
Set up diversified camp education content around standardized product lines
Judging by the design of the camp content,Green Camp has formed four standardized camp product lines, namely Kids Camps, Youth Camps, Family Camps and School Camps, covering children and their families of different ages。Relying on the superior pristine natural environment, the camp curriculum sets up different types of "natural cultivation courses" such as breeding, farming, and gardening for children of different ages.
Green Camp has its own fish ponds, sheep and pigsties, bird parks, fields, orchards, etc., which can not only allow children of different ages to get in close contact with animals and plants, but also allow children of different ages to understand nature in practice by observing and recording the growth habits, life and health conditions of animals and plants, and shorten the distance between children and nature with immersive teaching scenes, and understand the true meaning of the concept of sustainable development between man and nature.
In addition to the "Nature Cultivation Course", the humanities and arts courses are also indispensable in the camp content of Green Camp. English, mathematics and other basic courses; Drama, fine arts, ** and other art courses; Shadow puppetry, Balinese wrestling and dancing and other humanities courses with local characteristics, as well as leisure and entertainment experience programs, are included in the camp program at Green Camp. Diversified humanities and arts courses not only help children broaden their horizons and enhance their understanding and cognition of different regional cultures, but also an effective way to enhance children's cultural inclusiveness and understand the diverse features of the colorful "global village" under different cultural inheritances
Compared with the hustle and bustle of modern urban life, the original natural environment, immersive camp learning scenes, and rich and diverse course content make Green Camp conveyIt is no longer just about entertaining, but more importantly, "educating in life".。In a transformative learning process that is different from ordinary education methods, it aims to form a harmonious community between people and nature, and inspire children and their families to realize and yearn for a sustainable lifestyle through real experiences and feelings.
This is also a model of Green Camp's "leader" as a global camp education.