In the hearts of Chinese consumers, national brands used to be a pleasing sight.
No matter where you go, there will always be a commendable and conscientious enterprise to represent you.
We are able to provide high-quality products, reasonable and at the same time, let everyone enjoy a first-class service experience.
These companies clearly demonstrate the sense of responsibility and commitment that entrepreneurs should have.
Not all businesses are able to sustain this good behavior.
For example, 7 years ago, Nongfu Spring was still a brand that was highly proud of the nation and an extremely outstanding entrepreneur in the hearts of the people.
Due to the competition with the Wahaha brand, Nongfu Spring's sales fell off a cliff in just 7 days.
Many shops have experienced **, and it can be said that Nongfu Spring is the rhythm of playing to death.
The founder of Wahaha Group, founded by Zong Qinghou, passed away on February 25, triggering mourning and mourning from people from all walks of life.
He assumed the responsibility of a business before his death.
The company has not gone public, has not transferred assets overseas, nor has it laid off workers over the age of 45, let alone evaded taxes.
Chinese entrepreneurs can be said to have set such an example.
After his death, he was honored by the state as a comrade, which is really very noble.
Still others felt that his absence was not sincere.
As a result, negative comments about Nongfu Spring on the Internet kept coming.
There are also people who directly expose the past events of Zong Qinghou and Zhong Sui, claiming that these past events are actually the disgraceful history of Nongfu Spring.
Zhong used to be the general manager of Wahaha oral liquid in Hainan and Guangxi Province, and this news spread widely on the Internet.
Due to the newly developed special economic zone in Hainan at that time, Wahaha enjoyed some preferential treatment.
Therefore, Zhong sold the goods to Guangdong in a hurry, and Zong Qinghou was very angry when he learned about it and canceled his ** qualification.
This is the primary reason why everyone boycotted him, and secondly, he started a business to enter the packaged water market after quitting from Wahaha, and became a competitor to Wahaha.
Zhong made huge profits from the fierce and unfair competition with Wahaha, and the competition between the two sides was extremely fierce.
He calls himself a lone wolf, and these actions make everyone think that he is very ungrateful.
He did not thank Zong Qinghou for his support back then, but deceived him behind his back.
His death was really disappointing, so after the death of Zong Qinghou.
After the death of Zong Qinghou, the network began to point the finger at Nongfu Spring.
This has led to a sharp decline in Nongfu Spring's sales and a serious erosion of market share.
Since then, it has started a prelude to commercial competition with Wahaha Group.
As we all know, winning the hearts of the people can win the world, and all parts of the country are competing to buy Wahaha's products.
There are so many online orders for Wahaha that manufacturers don't have time to produce them, and offline supermarkets are also snapped up.
Everyone has called on Zong Fuli to stabilize her position and make her the richest woman in China.
The action power of Chinese is indeed not empty talk, Wahaha's official website advises consumers to consume rationally, but netizens do not buy it.
Even if the delivery is delayed, you can wait patiently, but compared to Wahaha, the situation of Nongfu Spring is very bad.
Zhong did not expect that Zong Qinghou's death would have such a profound impact on her business.
All of a sudden, my mood became flustered, and I was desperately looking for a solution to this problem.
Once Nongfu Spring loses market share, it will have nowhere to stand.
When the business war was raging, Zhong published a long article late at night to answer everyone's suspicions about him, and the scene was extremely tense.
In very emotional language, he vividly recounted his hard work in the past few months.
Begin to touch the masses with emotion.
He began by mentioning that Zong Lao has always been an outstanding entrepreneur whom he has great respect.
There is both a teacher-student friendship and a competitive relationship between him and the patriarch, and they are not just friends.
He then expressed his wish to visit the patriarch after his death.
However, since they were no longer allowed to meet at that time, they were unsuccessful, so they had to buy their own wreaths to mourn.
He also claimed that his initial wealth did not come from Wahaha, but was earned by engaging in the cloth business.
He also said that the market of Guangdong Nutritional Oral Liquid was opened up by him at that time, and denied that he was fired during his work at Wahaha.
The competition between them in the bottled water market is also legitimate, and there have been legal disputes between the two parties.
In the end, they reconciled, and there was not a deep contradiction between the two as everyone said.
He finally expressed his high respect for the entrepreneurial spirit of Zong Qinghou.
As soon as this long article was released, it immediately sparked heated discussions on the whole network, with mixed reviews.
He may have decided to clarify his image out of concern for the current trend of public opinion.
Even after a lengthy explanation late at night, Nongfu Spring's market share is still declining.
It seems that everyone does not buy this kind of emotional marketing technique, and even Cao Dewang has criticized Nongfu Spring.
Water itself is a product of nature, and it only needs to be bottled.
Nongfu Spring used water as an advertising chip to engage in unfair competition, which was really profitable.
Everyone didn't buy the long article this time, everyone knows the inside story, so ** will condone this company so rampant.
Therefore, after Zhong found that this method was ineffective, he began to engage in unfair competition.
The original intention of posting a long article was to explain his own views, but unexpectedly, he unexpectedly smeared a stain on his company.
As we all know, not only did Zhong Zhang's long article arouse everyone's doubts, but many netizens even conducted in-depth excavations into other bad histories of Nongfu Spring.
Zhong's son received American citizenship, and Nongfu Spring's bottle packaging was divided into white and red.
Japan's national flag is white and red, so it seems that Nongfu Spring is really going to be criticized by netizens.
These are enough to attract the attention of netizens, and they definitely have a vicious appeal.
In addition, Nongfu Spring has also launched a drink that has been advertised as being produced in Fukushima and Miyazaki prefectures in Japan, and does not contain any substances.
It seems that Nongfu Spring's false propaganda is not unavoidable.
In order to compete for market share, Nongfu Spring is really unscrupulous.
This enterprise perfectly embodies the spirit of "no treacherous business".
After Nongfu Spring found that playing the emotional card was useless, it immediately started its old method again, adopting unfair competition methods.
Chinese people have a deep love for the motherland, so they have expressed their support for Wahaha, while Nongfu Spring chose to directly reduce the price.
The water that used to cost 2 yuan is now directly reduced to 1 yuan per bottle.
As we all know, when you go to the supermarket to buy drinking water, in most cases, a bottle of water costs 2 yuan.
Nongfu Spring's ** downgrade has had an impact on a number of drinking water companies.
Maybe Zhong's idea is that I lower the ** and see if everyone prefers the cheap or the expensive.
It must be admitted that we have a very firm grasp of this psychology of the people.
In addition to the discounts, there are also some drinks that can be bought one get one free.
Nongfu Spring is engaged in a decisive battle with Wahaha, but Zhong underestimates the degree of recognition of conscientious enterprises.
This approach benefits only a small number of people, but the vast majority of the population does not agree.
Some netizens even expressed doubts about this price reduction, thinking that Nongfu Spring is already in this state and can still make a profit.
It has a considerable yield, so it will not be purchased again in the future.
Today's netizens are indeed living very soberly, which is undeniable.
The heirs of the Wahaha Group took office after the death of their father and ushered in their first business battle.
What is distressing is that even gray hair overnight.
I believe that when Zong Qinghou saw this scene, he would definitely feel very sorry for his daughter.
We believe that Wahaha will be able to win because of Zong Fuli's ability and the support of the people of the whole country.
Zhong is slight