New Year's Gift Box: A Fusion of Tradition and Innovation.
As the end of the year approaches, major companies have launched unique New Year's gift boxes while welcoming the new year. These gift boxes not only show the company's brand identity and blessing vision, but also integrate traditional culture and modern creativity, bringing consumers a variety of choices. This article will delve into the gift box solutions of **, Taotian Group, JD.com, Tencent, Kugou, Meituan, Ctrip, miHoYo and other companies, and reveal the cultural connotations and business innovations contained in them through detailed analysis.
1. New Year's gift package.
The gift box can be described as all-inclusive, including 20-inch suitcases, multi-functional backpacks, thermos cups, pendant blind boxes, Year of the Dragon plush bear, Year of the Dragon notebook, 2024 desk calendar and many other practical supplies. This gift box not only meets the daily needs of life, but also covers the necessary elements of the Spring Festival, such as Spring Festival couplets, blessing characters, window flowers, red envelopes, hanging decorations, greeting cards, etc. At the same time, it is cleverly matched with a small Qinghe learning mobile phone V20 and a physical book of "Mission Story Collection Torrent" in the gift box, combining knowledge and fun to bring consumers a full range of New Year's experience.
Second, the warm dedication of Taotian Group.
Taotian Group's gift box contains delicious snacks, folk Spring Festival couplets, red envelopes, calendar dolls, warm gloves and other items. What's more, consumers also have the opportunity to participate in online** activities and have a chance to win practical prizes such as backpacks, scarves, and horn hats. Taotian Group integrates consumers into the interaction through ** activities, enhances the fun of shopping, and makes New Year's shopping an experience full of expectations.
3. Jingdong's dragon image figure gift box.
The gift box launched by JD.com this time is inspired by the various dragon images in the "Classic of Mountains and Seas", and together with its own dolls, it has created a unique hand-made gift box. In addition, there is also a food gift package in the gift box, which meets the taste bud needs of consumers. JD.com has created a creative and fun New Year's gift by combining traditional cultural elements with modern playthings.
Fourth, Tencent's solemn and elegant.
Tencent's gift box design is symmetrical and orderly, full of solemn and grand aesthetic charm. The gift box contains a complete set of tools, including red envelopes, Spring Festival couplets, notebooks and other Spring Festival essentials. Through the solemn design and rich gift content, Tencent conveyed holiday greetings to consumers and showed the solemn image of the company.
Fifth, the expression of Kugou's personality.
Kugou's gift box has a unique style, including a color-blocked felt bag, velcro, animated red envelope and Cantonese New Year combination. These gifts not only have a personalized expression, but also satisfy people's appetites. Through its unique design, Kugou breaks the single form of traditional gift boxes and brings consumers a novel and personalized experience.
Sixth, Meituan's ingenuity.
Meituan's gift box design is ingenious, focusing on desk calendars. The desk calendar is shaped like a TV, and its unique shape can even be used as a mobile phone holder, which is absolutely practical. In addition, each gift box also includes a donation to the Meituan Rural Children's Playground, so that your love can be passed on. In addition, the gift box also contains 6 "limited**" kangaroo tuantuan toy blind boxes, knitted bags, dragon zodiac dolls and New Year auspicious headgear and other gifts. By combining with public welfare undertakings, Meituan calls for social attention and participation to bring more warmth to the New Year.
7. Ctrip's themed gift box.
Ctrip has launched two gift boxes that match the theme of the New Year: the Year of the Dragon Garden Party and the Ctrip Farmer Selection. Among them, the "Dragon New Year Acquaintance Must Visit the Garden" gift box contains travel treasure boxes, mobile phone holders, neck pillow eye mask travel sets, scented vases, fireworks windmills and other travel necessities, as well as New Year couplets and red envelopes. The "Ctrip Selection Gift Box" selects six local traditional goods, including Yongtai dried plums, Linzhou hawthorn, Jinzhai pecan kernels and melon basket seeds, Pu'er coffee, and intangible cultural heritage paper-cutting, to bring consumers healthy food and ultimate enjoyment. Ctrip meets the needs of different consumers by creating gift boxes with different themes, and at the same time expands its focus to social responsibility through agricultural gift boxes, reflecting the social responsibility of the company.
8. miHoYo's creative choice.
As a leader in the game industry, miHoYo has a novel idea of this gift box. With the electronic stand design, users only need to set their own **content, and they can show a unique artistic aesthetic on the desktop. By combining electronic technology with traditional gifts, miHoYo brings consumers a new gift experience, reflecting the innovative concept of the times.
9. The beauty of Sohu's traditional culture.
Sohu's New Year's gift box is full of traditional Chinese cultural elements, including a variety of giveaways such as the Dragon and Fox Yearbook, the Fox Dragon Wrist Pad, the customized version of the Fox Factory Solitaire Mahjong, and the Long Dragon Red Envelope. Through the integration of traditional culture, Sohu breaks the singleness of the gift box and presents a colorful gift set, so that consumers can feel the innovation of the times in the tradition.
10. Didi's warm companionship.
Didi's gift box contains orange dance auspicious dragon dolls, customized Spring Festival couplets lucky bags, pistachios and other foods rich in color elements, so that people can feel the warm companionship of Didi oranges while receiving gifts. Through creative gift design, Didi not only conveys New Year's wishes to users, but also expresses gratitude to users.
Ten. 1. ByteDance's ** rhythm.
In the packaging of ByteDance's gift box, there is a strong festive atmosphere. In addition to the basic Spring Festival couplets, blessing characters, and red envelopes, the gift box is also filled with a Bluetooth speaker and "byte**" to get close to the rhythm of the festival. ByteDance has brought an audio-visual feast to users by combining it with **, and at the same time conveying the festive atmosphere of the New Year through **.
Ten. 2. Feishu's intangible cultural heritage limited gift box.
Feishu has carefully designed an intangible cultural heritage limited gift box, which contains Yaozhou kiln porcelain from the ancient capital of Xi'an, which flourished in the Song Dynasty, Ninghua Jinhua Anxi Tieguanyin Tea from the Qing Dynasty, and a new product of the Chennian brocade dragon pattern tea ceremony. Through the protection and inheritance of traditional culture, Feishu demonstrates the company's respect and cherishing of cultural heritage.
Ten. 3. Summary: The perfect combination of tradition and innovation.
Through an in-depth analysis of the New Year's gift boxes of major companies, we can see that tradition and innovation are perfectly combined in these gifts. The company not only integrates rich cultural elements into the gift box and promotes traditional culture, but also brings more surprises and choices to consumers through creative design and rich collocation. These gift boxes are not only a combination of practical products, but also a company's deep care for consumers and active participation in cultural inheritance. On the occasion of the arrival of the new year, these gift boxes will undoubtedly add more color to people's lives, and at the same time, they will also establish a good brand image for the enterprise, reflecting the social responsibility and cultural confidence of the enterprise. May these gift boxes not only convey warmth, but also carry the company's best wishes for the future.
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